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Magazine Advertisements Target Market and Demographics Nothing is left to chance… • Advertisers always have a specific purpose for the ad and it is constructed in a way that will appeal to a specific target audience • Advertisers do market research to figure out who usually buys their product, or who they would like to buy their product. • They then create ads to appeal to this group • Target Audience: The group of consumers for whom the media text is constructed. • Demographics: Measurable characteristics of media consumers such as age, gender, race, education and income level. Let’s Discuss • What is the target audience for each of the following magazines? • What do we know about their demographics? • What types of Ads would be in these magazines? Activity • Assume that you work in Advertising for Pepsi. • How could you target an advertisement for each of the following groups of people? Target market •Children (boys or girls) aged 7-10 •Young Women aged 12-25 •Men aged 18-35 •Women aged 30-45 •Men aged 40-55 •Men and Women aged 60+ Description of Advertisement How do you know the advertisement would appeal to this group? • Who is the target audience for the following ads? • Is there more than one target audience for any?