Download Job Title - Advertising Sales Executive - North

JOB DESCRIPTION
Job Title:
Digital Sales Consultant
Hours:
37.5 hours per week
Salary:
30k O.T.E (Salary plus commission)
Job Purpose
Required to initiate and develop creative marketing solutions for new and existing clients.
Working to ambitious targets, you will establish effective relationships with digital and
marketing agencies and will maximise sales through simplifying digital media, design and
marketing solutions for business clients. In essence the purpose of this role is to
understand business clients advertising needs and to develop and deliver an effective
marketing solution to meet those needs.
Main Job Responsibilities
Business Targets







Sell advertising and marketing solutions to new and existing business clients
Plan and prioritise sales activities to achieve targets and meet deadlines
Actively and creatively source potential advertising opportunities and engage new
clients / new business
Build and maintain strong working relationships with key decision makers in local
business
Competently present to and negotiate with decision makers
Meet and exceed set sales targets
Cross-sell into sister publications and digital platforms
Client Relationships




Ensure a creative and fresh approach to sales whilst providing effective marketing
solutions to business clients needs
Build effective customer relationships, exceed customer expectations and ensure
follow through with customer satisfaction on product / service
Develop a comprehensive knowledge of the market place including Company and
competitor titles in order to devise revenue generating ideas
Generate new leads and convert inactive accounts into regular advertisers
Product Knowledge




Ensure knowledge of all Company products / services
Maintain accurate client information and ad booking records on system
Handle any customer issues quickly and efficiently, ensuring a high standard of
customer care and customer service at all times
Adhere strictly to North – West News Group’s credit policy
Marketing



To be fully conversant with Company business and to take every opportunity to
promote the business.
Promote Company products and services and seek to raise Company profile with
businesses and in the community at all times
Attend relevant sales and marketing events / activities / meetings
Communication and Teamwork

Liaise with editorial and production teams as appropriate in an efficient and timely
manner and seek to ensure department managers actively support Company sales
and marketing strategy
Personal Development






Keep personal skills and knowledge up to date e.g. booking in system, accounts
processes, product knowledge, competitor activity
Keep an up to date knowledge of trends in the industry and technological
developments
Maintain high level of standards, dress code, personal hygiene, appearance and
conduct.
Present a supportive, positive and enthusiastic attitude towards the job, the
company and colleagues
Attend all meetings and training required by Departmental Manager or Human
Resources.
Continuously seek to improve department’s operation and standards
Health and Safety

To be aware of and adhere to all Health, Fire and Safety Procedures and to
remain vigilant to possible risks and ensure anything of a suspicious nature is
reported to management
Key Performance Results







Realise new businss and achieve set targets
Deliver to client requirements
Ensure advertising / marketing copy meets deadline and is produced to standard
Establish effective working relationships with production / editorial departments
Adhere to Company policy
Maintain systems and accurate customer account records
Proactivlely support Company goals and objectives
Person Specification: Required Performance and Behavioural Standards
DIGITAL SALES CONSULTANT
CRITERIA
Relevant
Knowledge
and
Experience
Skills and
Competencies
Behavioural
Standards
Other
ESSENTIAL
DESIRABLE
Proven sales experience
Confident with new technologies
Ability to sell print / digital advertising
and marketing solutions
Experience of developing effective
customer relationships to secure new
business
Evidence of ability to work accurately
within a deadline driven environment
Self motivated
Able to effectively plan and prioritise
work to achieve targets and develop
new business
Outgoing, enthusiastic, confident
Excellent written, verbal, phone and
presentation skills
Effective negotiator
Business acumen
Strong IT skills
Knowledge of local business area
Team Orientated
Able to work calmly under pressure
Customer orientated
Previous advertising sales
and marketing experience
Minimum 2 A Levels or
equivalent in an advertising /
marketing / business
discipline
Understanding of advertising
standards and advertising
law.
Strong work ethic
Creative and fresh approach to sales
Pleasant / Courteous / Professional
Reliable / Conscientious
Respects self and has respect for
management and team
Able to generate ideas and use
initiative
Adaptable to change when required
Flexible to work to business needs
Access to a form of transport to
enable demands of the job to met in
full
Valid driving licence
Attends all training
Flexible to travel between sites
This job description is subject to alteration based on the changing needs of North–West
News Group; it is a summary of main duties and responsibilities, is issued as a guideline
and is by no means an exhaustive list of complete duties required within the post.