Download a japanese giant launches on the australian market

A JAPANESE GIANT LAUNCHES
ON THE AUSTRALIAN MARKET
NTT ICT, A CRUCIAL PARTNER
The Japanese retail trading
giant, DMM Group, wanted to
launch their first international
venture, DMM FX, a foreign
exchange business into the
Australian online trading
market. They needed a complex
solution ready for deployment
in an urgent timeframe. NTT ICT
was there to support them.
AN IT PARTNER WHO
UNDERSTOOD OUR GLOBAL
FOOTPRINT AND NETWORKS
YET WHO ALSO HAD LOCAL
ROOTS AND EXPERTISE.
THE RIGHT PARTNER
DMM FX allows clients to trade
in over-the-counter derivatives
including margin foreign exchange
(Forex) contracts and contractsfor-difference (CFD). The service
operates in a competitive space
where speeds, spreads and reliability
are the key to success and growth.
To launch in Australia, they needed a
platform to perform well and quickly,
and they needed it ready in just a
ten-week period.
Koji Miura, CEO of DMM FX,
explained there were high
expectations of the platform.
“DMM FX exists in a competitive
market where downtime and lag
are potential business killers. When
considering this venture, we required
an IT partner who understood our
global footprint and networks,
yet who also had local roots and
expertise.”
“To us, the early stages are critical
to gain market traction. We only get
one real shot at engaging a customer
as they can easily invest elsewhere,
which is why we put so much time
pressure on the NTT ICT team.”
“The NTT ICT team delivered our
solution in a way that worked to our
needs. They were creative with their
approach which allowed us to move
forward on schedule and without
hesitation.”
A COMPLEX SOLUTION
READY FOR DEPLOYMENT
IN JUST TEN WEEKS
A SPEEDY AND SMART SOLUTION
To meet DMM’s timeframe, NTT ICT had to think effectively and
creatively. The solution demonstrated flexibility and technical
wizardry.
Graeme Mills, Project Manager, NTT ICT recounted, “To meet
DMM’s requirements, we had to address the time challenge
head on in the early days of planning. We overcame the urgency
around finalising the build by allowing DMM partial access to the
solution midway through construction, allowing their App team
to deploy and test their applications in parallel to NTT ICT’s build,
eight weeks into the project. To do this, we structured the build in
such a way that obstructive dependencies between physical and
virtual hosts were removed from the network deployment - and
the two could be run parallel.”
Providing a hybrid Cloud solution allowed DMM access to their
physical servers while offering the benefits of the Cloud - with
great financial benefits: “The project included building servers on
NTT ICT’s enterprise cloud platform to host DMM’s bespoke FX
trading and hosting applications. This was combined with physical
servers in a colocation implementation and a bridge virtual private
network between the devices,” explained Mr. Mills
“DMM FX’s networking requirements were unique in that
they needed to connect cloud-based virtual servers to physical
hosted infrastructure. Using the Software Defined Network that
underpins NTT ICT’s Enterprise Cloud enabled DMM FX to expand
their Layer 2 and 3 virtual networks out to their physical servers in
the Data Centre. The environment hosts everything from the local
APP website components to the FX trading/customer transaction
engine.”
“One of the key reasons DMM decided to go with a hybrid
solution was to make use of the dynamic resource allocation
of the Enterprise Cloud. We managed to reduce the amount of
processing resources required to run their environment by 60%,
resulting in significant cost savings for the company.”
A 60% REDUCTION IN
PROCESSING RESOURCES
RESULTING IN SIGNIFICANT COST SAVINGS.
GREAT OUTCOMES
NTT ICT was successful in providing DMM with the solution
they required and in their desired timeframe, demonstrating
strong project management and collaboration along the way.
During the build, NTT ICT dealt with DMM parties and suppliers
in Spain, Australia, Vietnam, and Japan, managing a variety of
stakeholders and effectively overcoming language barriers.
The DMM FX platform currently uses NTT ICT’s Enterprise Cloud
resource and has dedicated network circuits between Japan and
Sydney. Since its launch in October 2013, DMM FX has achieved
rapid growth each month, offering a great Forex and CFD trading
experience to its investors, while the DMM Group remains the
second-largest retail Forex Broker in the world in terms of trading
volume.
NTT ICT’S CREATIVE APPROACH
ALLOWED US TO MOVE FORWARD
ON SCHEDULE AND WITHOUT HESITATION
DMM FX and the DMM Group
DMM FX Australia Pty Limited is an online trading company
offering clients the opportunity to trade in over-the-counter
derivatives such as margin foreign exchange contracts and
contracts-for-difference. Their financial transparency provides
customers and partners with the confidence that the company is
well managed and well capitalised, with resources to continue to
innovate and lead the industry forward.
The DMM Group is a global provider of online trading services.
The company and its members are regulated by the Australian
Securities and Investments Commission (ASIC) in Australia and by
the Financial Services Agency (FSA) in Japan.
About NTT ICT:
NTT Communications ICT Solutions (NTT ICT) is a premium
global IT provider that delivers solutions for enterprise and
government clients who care about the quality of their
services. NTT is a long-term thinker, a strategic advisor and, for
many companies, a gateway to Asia and the rest of the world.
Our depth and breadth of services separates us from the rest.
With over 250 data centres globally and a network presence
across 150 countries, underpinned by our own IP backbone
and marine cables, we can manage your complete solution
providing a single point of contact to reduce complexity.
Contact our team of experts today
to see how NTT ICT can solve your
IT issues [email protected]
CONTACT
NSW | 02 9270 3400 VIC | 03 9230 9000 ACT | 02 6229 3600
www.nttict.com
0814
A HYBRID CLOUD SOLUTION