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Dawn Vitale
8240 Laurelridge Road, San Diego, CA 92120
Phone: (619) 665-5087
e-mail: [email protected]
Portfolio: http://www.artmasters.tv/dawn/
Linkedin: http://www.linkedin.com/in/dawnvitale
Core Skills
Highly creative, technically astute, perceptive leader.
Creative professional with design, marketing and account management expertise. Strategic planner,
organized, self-driven. Expertise in Web and print media. Ability to visualize the big picture. Tenacity to
follow the vision through.
Professional demeanor with a strong work ethic. Proven ability to manage, multi-task and implement
projects. Thrives independently or within a team environment. Exceptional communicator. Strong
presentation skills. Comprehensive problem solving skills.
Ability to understand and manage corporate expectations with an emphasis on balancing design, budget
and production requirements. Negotiate and source media assets and vendors. Track record of attracting
and retaining top quality talent.
Experience
Associate Director Operations – MedAccess, a Division of Access Communications, LLC, Inc.,
San Diego, CA
8/2008 – 11/2009
Provided operational leadership and training. Actively implemented processes targeted to enhancing
employee skills and performance to provide exceptional services for existing and new clients. Configured,
documented and trained agency on new internal web-based online tracking system, increasing company
wide communication and utilization. Assisted in developing metrics to monitor and drive operation health
of the company. Provided progress reports of ongoing initiatives.
Collaborated with executive management teams to support new business development initiatives and
pitches. Produced internal newsletter for agency to keep team apprised of latest wins and status of clients.
Work closely with PR firm to highlight agency’s expertise within web and print media.
Group Account Supervisor – MedAccess, a Division of Access Communications, LLC, Inc,
San Diego, CA
2/2008 – 8/2008
Successfully managed and developed cohesive branding and messaging, providing strategic marketing
guidance to client and agency teams across 7 brands with a budget upwards of 7 million.
Actively identified new business opportunities, nurtured and delivered recommendation for tactical plans
and brand forecasts. Accountable for a client services team of 5, supervising the development of all
proposals, management of 60 concurrent projects, forecasting, profitability and reconciliation across all
assigned accounts.
Interactive Project Manager, Marketing - PINT, Inc. San Diego, CA
5/2006 – 2/2008
Successfully managed multiple, concurrent interactive projects. Cultivated client relationships, developing
online brands and user experiences. Established project road map, maintained schedule and budget.
Coordinated all aspects project life cycle including: Web site design, production, programming, QA through
launch. Identified client needs translating goals into sales.
Self initiated the design, development and strategy of PINT’s corporate rebranding, sales collateral and
Web site redesign. Responsible for project management, writing copy, press releases and case studies.
Conceptualized marketing strategies resulting in new business and enhanced customer retention. Produced
direct mail and online marketing campaigns. Established new process for services and set up infrastructure
by recruiting and hiring of new talent.
Principal, Account Management, Creative Director - ArtMasters, San Diego, CA
1/1996 - 5/2006
Co founded and developed ArtMasters, a boutique agency designing and producing a complete range of
creative services including corporate identity, marketing solutions, product branding, web design,
packaging, advertisements, sales collateral, fashion graphics and labeling.
Defined long term goals for client retention and business development. Managed accounts acting as
primary client interface to liaise between clients and creatives. Actively involved in all creative, marketing
strategies and decisions. Responsible for keeping all projects on target, to schedule and within budget.
Consistently provided quality account management, maintaining the highest standards of design
excellence for all clients.
Accomplishments - ArtMasters
o
Established the L2 Brand product graphics for Levi Strauss and Co.
o
Developed and branded Excite Telecom Inc’s corporate graphic identity, product lines and supporting
sales collateral. This small startup is now established as an industry leader and our 5 years of work
together resulted in sales of multi-millions per year.
o
Established a respectable corporate identity for Marker Mortgage allowing them to stand out in a crowded
marketplace. Developed, managed and executed a direct mail campaign supported by new website with
improved consumer information, calculators, applications and downloadable forms. These efforts resulted
in a better end-user experience and more pre-qualified customers for our client.
o
Revitalized the CompleteComm’s brand by consolidating and creating a cohesive identity for all
marketing materials. Clarified their target demographic and implemented advertising campaign to reestablish their market share.
o
Designed brand identities, packaging, brochures, sales collateral and phone cards for Islander and
Matador Prepaid Cellular. These kitchy products were a visually eye-catching success, marketed to
Hawaiian and Mexican demographic.
o
Branded Reliant Batteries product line. Designed packaging, brochures, POP materials and sales
collateral. Prepared artwork for overseas production.
Sole Proprietor - Dawn Vitale Graphic Design, Brooklyn, NY
1994 - 1996
As design consultant, negotiated and obtained the first of several Disney licensed properties for Baum
Essex, a manufacturer of rain slickers and umbrellas. Enhanced revenues by creating and producing new
products resulting in new business. Designed the Hunchback of Notre Dame and 101 Dalmatians to
exacting licensor standards.
Art Director - PCA Apparel Corporation, NY, NY
1992 - 1994
Hired as Art Director for children’s sleepwear and active wear manufacturer with the mandate to revitalize
the creative department and improve the quality of artwork.
Managed and mentored a creative team of 10. Fostered strategic brainstorming among artists, salesmen,
fashion designers and merchandising executives. Provided leadership and constructive feedback in a
motivational way. Work collaboratively and productivity to increased sales..
Successfully designed, merchandised and produced artwork of licensed lines of clothing for: Batman,
Superman, Looney Tunes, Disney, Garfield, Power Rangers, Gargoyles, retailed through Wal-Mart, Kmart
and Sears.
Supported sales with eye catching presentation materials. Traveled to factories to oversee production of
clothing lines. Liaised with licensors to ensure brand consistency.
Graphic/Fashion Designer - Haddad Apparel, NY, NY
1990 - 1992
Manufacturer of quality licensed children’s apparel. Designed graphics, packaging and clothing lines for
Mighty Mac, NBA, NFL, MLB, NHL. Identified and translated trends for children’s market. Created
concept boards. Prepared line sheets. Approved embroideries, screen prints, fabric and construction of
garments produced overseas.
Personal Asst./Graphic Designer - Janice Ashby Design, NY, NY
1988 - 1990
Apprenticed for award winning designer and international branding master Janice Ashby. Under her
guidance, I crafted my design skills and learned the business of design. Worked with Janice on her
business venture, Natural Source Blues, a line of bath, body and skin care products. Assisted in all aspects
of creating business plan for investors, developing and designing products, packaging and in-store
environments. Researched products and created presentation mockups for Caswell Massey and Cloud
Nine Chocolates.
Clients
Levi Strauss & Company, Joe Boxer, Disney, Best Buy, Wal-Mart, Excite Telecom, CompleteComm,
Asset Technologies, Marker Mortgage, NFL, NBA, NHL, MLB, Saatchi & Saatchi, Landor, Dieste &
Partners, Momentum Telecom, West Vista, RCS Battery, Voyage Telecom, Caswell Massey, OshKosh
B’Gosh, General Mills, Central Garden and Pet, SDCE, GeoPetro Resources, Pulse Link, Trellis Ware,
DR Systems, ATyr Pharma, VentriRx, AMN Healthcare, Stiefel Laboratories, IPC Hospitalist
Education
Fashion Institute of Technology, New York, NY
Bachelor of Fine Arts: Advertising Design, Packaging Designs
1984 - 1988
UCSD, Extension, San Diego,CA
Web Marketing Strategies
Fall 2009
Computer
Expert: Mac OSX, Freehand, Photoshop, PC Microsoft Office, Word, Excel, PPT, Visio, Project