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Golden Mirror Awards Entry DATCU Spring Newsletter Category: Newsletters Sub-Category: $250-$700 million Credit Union: DATCU This entry is eligible for: X GMA Rookie of the Year Award | GMA Golden Shoestring Award City: Denton State: Texas CU Asset Size: $659,149,433 Total CU Membership: 71,097 CU Entrant First Name: Chad CU Entrant Last Name: Lock Title: Marketing Specialist E-mail: [email protected] Phone Number: 940.442.5488 Agency/Design Firm (if applicable): Agency Contact: Agency Title: Agency E-mail: In addition to the name of the credit union, please list other information to be included on the trophy (i.e. name of marketer or department responsible for the project): Planning (0-20 points) Total Direct Costs (excluding overhead; may include placement/distribution costs, production costs, and any other costs): $ 0 Placement/Distribution Costs (media or mailing): $0 Production Costs (writing, design, printing, recording, editing, etc.): $0 Quantity: Total Annual Marketing Budget: $0 % of Total Annual Marketing Budget (Total Direct Costs / Total Annual Marketing Budget x 100): Total Marketing Budget for this Entry: $0 % of Total Marketing Budget for this Entry (Total Direct Costs / Total Marketing Budget for this Entry x 100): Please indicate how the piece(s) fit(s) into the overall campaign or corporate image, the impact on the credit union based on the economy, and how and where the items were displayed. Objective/Goal: Every quarter we like to inform our membership on what's going on in the credit union as well as give them information on our products. Target Audience/Size of Audience: Strategy - Steps Used to Achieve Objectives: Media (including social media): Print, Website Time Period: Every quarter Market/Competitive Factors - the Impact of Competition on your Credit Union: Additional Information/Comments: Results (0-40 points) Results are requested for all categories and required for designated categories. Results assist the judges even when not required. Please submit only actual results. Please use the box below to show the judges how you calculated your results; you may create your own formula, or use the formulas below the box. Results are for: X This Piece/Entry Only Please note: judges strongly recommend including results for this Piece/Entry Only, if available. Entire Campaign Example: $ 10,000 30,000 Loans Last Year * $0 or # of Marketing Goal * $ 0 or # of Actual Volume * $ 0 or # of *Or another base figure. Dollar amount or total number expected over time period without the promotion in place. % of Marketing Goal [(Actual - Goal)/Goal] (x100): % Over Last Year [Actual - Last Year)/Last Year] (x100): Gross Revenue: $0 Costs: $0 Return on Investment % ([Gross Revenue / Costs] x 100): 0 Creativity** (0-30 Points) Production Quality** (0-10 Points) ** Based on materials submitted DATCU-Spring-2013-new.pdf X I agree to allow CUES to display and distribute all images of materials submitted in connection with the contest. (This includes displaying your entry online if it is a winner.) I do not agree to allow CUES to display and distribute all images of materials submitted in connection with the contest. (If you do not wish your entry to be displayed online if it is a winner, please choose this option.)