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DIGITAL MARKETING TRAINING ACADEMY ACADEMY V WEB ANALyTiCS DIGITAL MARKETING TRAINING About Juan Manuel he is the current CEO and founder at Intellignos, a Research and Analytics firm partially acquired by Havas Media Group in 2012 that works with Fortune 500 clients helping them increase their business resultsby the strategic use of the information. In 2010, Juan was selected as Endeavor Entrepreneur in Pebble Beach, California and Endeavor Emerging Entrepreneur of the year. He is author of the book Meta Analytics and the blog Analytics20.org, as well as a mentor at Wayra, Venture Hive & Endeavor. Last but not least, Juan co-founded with Sabrina a family with 4 main achievements Benjamin, Jeremias, Bautista and Elias. Workshop Description: Discover tools and strategies to measure and analyze data to improve your online marketing tactics. This course teaches how to understand data collection methods, using tools like Google Analytics to track your target audience, define actionable KPI's, and optimize your traffic. Gain insight into gathering and how to interpret data, understanding visitor behavior in order to develop solutions specific to your business goals. With this knowledge, you will be able to implement strategies to successfully improve your ROI, making effective decisions using a variety of metrics based on results. DIGITAL MARKETING TRAINING ACADEMY ACADEMY SOCIAL MEDIA About Arman Rousta 7 Pillars: How to Become a Great Marketer DIGITAL MARKETING TRAINING Arman is a visionary entrepreneur who has built and presently owns several successful companies, including Blueliner, a global digital marketing agency headquartered in New York City, and with presence in five continents. He is the pioneer of the 7 Pillars of Digital Marketing, a proprietary framework and holistic methodology for the planning, execution and analysis of integrated marketing. Today, Arman leads Blueliner, managing global strategy and planning the company’s future. His present mission is to unveil the 7 Pillars of Digital Marketing™ and the larger framework - 12 Pillars of Integrated Marketing™ - across the world, as the de facto framework and methodology for all aspects of marketing. The company has expanded to India, China, Europe and Latin America over the past 10 years, in order to support innovation, infrastructure and expansion opportunities for its clients and startup ventures, with the aim of becoming the model marketing agency for the 21st century. webcongress.com/miami Workshop Description The 7 Pillars of Digital MarketingTM is a comprehensive system – a framework and a new paradigm for how to approach marketing. 7 Pillars illuminates the constantly evolving Internet ecosystem, and provides a practical methodology for understanding the full spectrum of online marketing opportunities. In this workshop, students will learn the fundamentals of this educational and organizational system, upon which they may build and apply their marketing knowledge. The system is used for planning, executing and analyzing all types of marketing efforts. Attendees will learn about all 7 Dimensions of the 7 Pillars model – including the 7 Modes, 7 Levels, 7 Angles – as well as how and where to apply them in their day-to-day work as marketers. They will also learn how to assess what their Marketing Personality Type (MPT) is, and what kinds of marketing tasks and roles generally fit well with different types. DIGITAL MARKETING TRAINING ACADEMY ACADEMY SOCIAL MEDIA About Sundeep Kapur Advanced Email Marketing & Content Strategies DIGITAL MARKETING TRAINING A passionate and committed educator at heart, he has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, Sundeep is a teacher who works with businesses across multiple industries, helping them enable technology and services to brand, personalize and speak to consumers more effectively. He has also had the opportunity to be a keynote speaker, run panels, and deliver "relevant, inspirational, and outstanding" education for organizations around the world as well as helped many financial institutions create, and execute successful social media and consumer engagement strategies. Workshop Description Sundeep is a renown Digital Marketing expert with a touch of Yoga, with him you will learn how to create higher-quality content and higher-impact email campaigns. He will guide you to improve your ability to plan and execute proven content marketing strategies and give very practical tips to increase your productivity and content marketing ROI. Conversation and Conversion should be in the center of your strategy, come and learn with Sundeep Kapur the key factors for digital engagement and your online success. webcongress.com/miami DIGITAL MARKETING TRAINING ACADEMY SEO COURSE DIRIGIDO About Jacqueline Stetson UX DESIGN & USER EXPERIENCE she is the Founder and Principal Consultant at User Experience Research and Design, Inc (UXRD). She has been doing user experience research and design since 1999. Her areas of expertise are UX strategy, user research, and product design. Workshop Description Learn how to run a usability test and do a practice test during the session! Jacqueline will go over the whys and hows of usability and will do a live demonstration of a usability test. During the session, you will prepare your own usability test and do it with one of your fellow attendees. Bring your laptop and be prepared to test something from one of your projects. DIGITAL MARKETING TRAINING ACADEMY ACADEMY O SEO & Social Media Marketing About Ismael ElQudsi he is the CEO of Internet República, a SEO leading agency with offices in Miami and Madrid and clients like Coca Cola, El Corte Inglés, Toys R Us, etc. Before founding Internet República, he was the Head of SEO and Social Media of Havas Group. Previously, he was the Country Manager for Bing, Microsoft 's Web Search Engine. Ismael is a professor in several universities Worldwide. He has a Computer Science degree and has studied Digital Business at Harvard University. DIGITAL MARKETING TRAINING Workshop Description Let Social Media help your SEO Strategy give better ROI! Many businesses and professionals stress the importance of organic & social optimization for project development and online business to achieve optimum sales results. With this course you will learn how to rank better and smarter on Google, as well as the efficient techniques that allow you to increase the quality and relevance of your traffic. Throughout the course you also will learn various marketing strategies on social networks and analyze case studies on how some successful companies are adapting marketing strategies on their network, what tools can be used in the organization and distribution of their products, and how applying SEO techniques will increase the profits of your business and social media efforts. DIGITAL MARKETING TRAINING ACADEMY ACADEMY About Ivan Imhoff CRO: It's all Psychological DIGITAL MARKETING TRAINING Originally from France, Ivan relocated to London in 2001. His extensive digital expertise has been in demand across Germany, Scandinavia and Japan. Ivan began his marketing career at Hilton Worldwide in 1998. From there Ivan headed up 2 online businesses and provided conversion expertise on a consultative basis before joining our sister company WebLiquid and founding House of Kaizen 1.0. Ivan is a regular speaker at high profile industry events such as Performance Insights Conference, Digital Marketing Show and London Affiliate Conference as well as hosting and speaking at our monthly conversion optimisation master class. webcongress.com/miami Workshop Description Conversion optimisation is often (and mistakenly) believed to be achieved by a change in technology. However, the reality is that optimising your website requires methodologies and techniques that expensive technology cannot achieve. Taught by Ivan Imhoff, digital expert from the UK and Founding Partner of House of Kaizen, this workshop will help your business avoid costly mistakes by explaining the same optimisation fundamentals he uses to increase our client's online conversion rates. He'll equip you with the knowledge to steer your strategies, teams, developers and agencies in the right direction. Learn about: The mental process of the first 5 seconds on a webpage; How your web pages conflict with the way your brain works; What to look for and fix on your website; How to create landing pages that convert; How dynamic landing pages increase marketing ROI; and What you shouldn't do and why.