Download we simplify the internet

THE WSI OPPORTUNITY
AN OVERVIEW
WE SIMPLIFY
THE INTERNET
WELCOME
FROM THE PRESIDENT
Thank you for your interest in WSI. Our organization was built on the entrepreneurial spirit—
WHAT ’ S INSIDE FOR YOU
A Welcome from the President
02
Why Choose WSI?
04
WSI: A Proven System: Lifecycle
06
ABCs of Internet Marketing Success
08
Global E-Marketplace
12
WSI Training and Certification
14
QSP The Quick Start Program
15
Lead Generation Programs
16
WSI Mentoring
17
ICAC: Internet Consultant Advisory Council
18
Frequently Asked Questions
19
The Strength of the Brand
23
Our Commitment
24
Conclusion
27
it is something we understand and it continues to drive our growth. You’ve likely contacted
us because you have an entrepreneurial spirit and want to learn how WSI can play a part in
your personal and professional growth. While no opportunity could be completely described
in a single document, this overview along with all of the information and clarification your
Regional Development Director will provide you over the next couple of weeks was designed
to help you in your decision making process. This will ensure you have gathered all the
necessary information to make a well informed business decision when you submit an
application to become a WSI Internet Marketing Consultant.
All of us who work here at WSI are proud of the company we’ve built and of the achievements
of our franchisees. We hope that this closer look into our proven systems and community of
franchisees will be a first step in your getting to know more about how you can become part
of our great organization.
Sincerely,
Ron McArthur
President
© 2007 RAM. Need copyright info?????????
AN OVERVIEW
WE SIMPLIFY
THE INTERNET
AN INTRODUCTION
WHY CHOOSE WSI?
AN INTRODUCTION
There are of course many other important considerations that come into play when
evaluating a business opportunity. What will it cost, not only for the franchise license and
THE WSI
OPPORTUNITY
When evaluating any business venture, whether it is a brand new start-up or buying
into a proven franchise model such as WSI’s, one of the first questions you should
be asking yourself is “what is the true market potential here?”
That may sound like a basic component of due diligence, but quite often the promise
and excitement of starting something new gets in the way of this fundamental
consideration. The reality is many seemingly great business ideas fail because of
limited demand and fierce competition. So ask yourself, are you just looking for a
niche business with a market potential in the hundreds of thousands of dollars (or
training, but to actually get the business going? How much overhead is involved? What is
the working environment like? And perhaps most importantly, will you still have time to
spend with your family once the working day is done?
From these perspectives we believe the WSI opportunity to be one of the most attractive
models available in the varied and crowded franchise marketplace. Often referred to as
“the white collar franchise”, we enjoy the distinction of providing professional businessto-business services in an industry dominated by fast food offerings. Our franchisees enjoy
minimal overhead costs and never have to be at work before dawn to get the donuts ready
possibly a few million), or do you want to be part of a growing market that’s worth
IT’S THE MOST SHARING
billions worldwide?
ENVIRONMENT I HAVE
for the morning rush. They set their own schedule and work towards building the life they
really want.
EVER BEEN IN. EVERYONE
The opportunity to profit from Internet marketing is significant and our proven systems are
Joining WSI means becoming part of this Internet Revolution, and that’s not a term
TAKESthe
GREAT
INTEREST
blueprint
for taking advantage of that opportunity.
we use lightly. Few technological innovations have changed the world of business,
IN EVERYONE’S SUCCESS.
and society in general, as dramatically as the Internet. In terms of importance it
shares space with the telephone and intercontinental air travel, and its influence as
“BECOMING PART OF THE WSI
a media channel is eclipsing radio and television. Its impact can be seen everywhere
FRANCHISE NETWORK IS THE BEST
and it remains a steady growth industry, continually finding its way into every facet
DECISION I HAVE EVER MADE. NOT
of daily life.
WSI Consultant
themselves
and their family.
Mississippi, USA
This publication has been created to answer most of the questions you may have about
the WSI business model, and to give you an idea of what you can expect as a member of
ONLY HAS IT CHANGED MY LIFE, IT
HAS CHANGED MY ENTIRE
If it sounds like we’re trying to
FAMILY’S LIVES.”
sell the Internet here, that’s
Ron Adelman,
WSI Consultant
USA
Burns, this business is also a way to achieve a better quality of life for
For our franchisees
our growing network of franchisees.
because it’s what we do. And
If what you read here sounds like the kind of business you’d like to learn more about then
for over 10 years we’ve been
we invite you to get in touch with your Regional Development Director for more
on the leading edge, making businesses more profitable and seeing our franchisees
information about how you can progress through our franchisee selection process.
achieving their personal and financial goals by selling effective Internet Solutions.
05
LIFECYCLE™ W S I : P R O V E N S Y S T E M
THE WSI LIFECYCLE APPROACH IS DIVIDED INTO 6 DISTINCT PHASES:
DISCOVERY
This phase is about locating and qualifying prospects, and taking a look at what their
proven formula or process methodology that ensures that success is system dependent and not
needs are. Consultants use the WSI WebScanTM, tool to assess the health of a
PLAN, BUT THE MOST
person dependent. It’s similar to the assembly line concept introduced by Henry Ford. Each step of
prospect’s current website and uncover the gaps in their online strategy.
SUCCESSFUL BUSINESSES
the process and all associated actions are defined and standardized, ready to be implemented by
INTERNET BUSINESS ANALYSIS™ (IBA)
ARE BUILT AROUND A
The IBA provides a more thorough understanding of the business and its processes to
SYSTEM.
identify the unique opportunities to increase profits through the introduction of an
The Lifecycle is the result of years of development, testing and refinement.
Your willingness and ability to follow this proven system
is critical in the operation of your WSI franchise.
Internet Marketing Solution.
BUILD
The Consultant takes the findings from the WebScan/IBA
and assembles the technologies and techniques needed to
So far we’ve introduced you to the WSI Opportunity
deliver the best results for the client’s campaign. This is
and highlighted some of the most common questions
where our e-Marketplace suppliers join the process.
we hear from applicants every day, but that only
IMPLEMENT
scratches the surface of what we have to offer. While
there are many proprietary details that can only be
disclosed to our franchisees, there’s plenty about our
The client’s new Internet Marketing Solution is deployed
online for the first time and the campaign goes “live” for
testing.
business model we can tell you about.
MEASURE
Advanced Web Analytics tools are used to monitor the campaign, track where the best
“THE WSI SYSTEM HAS
In the following pages we’ll tell you about our unique approach to developing Internet Marketing
PROVEN TO BE A KEY
Solutions, the economies of scale created by our supply chain, and the comprehensive training we
SEPARATION POINT
offer to our franchisees; these are the core components that when combined with your diligent
MANAGE RESULTS
efforts make up the WSI Proven System.
Results are monitored on an ongoing basis and recommendations are made to ensure
COMPETITION. WITHOUT
IT, I AM NOT SURE WHERE
I WOULD BE?”
Chris Schofield,
WSI Consultant
UK
MOST BUSINESSES HAVE A
To consistently deliver successful Internet marketing solutions, a company must have a repeatable
whoever happens to be working the shift.
BETWEEN US AND OUR
LIFECYCLE TM
leads are coming from and compare progress against the objectives.
the client’s website and campaign is always running at optimum efficiency. At this
stage, new opportunities for growth are identified and the Lifecycle process begins
again.
07
THE ABCs
OF INTERNET MARKETING
A
AFFORDABLE WEBSITE SOLUTIONS
THE ABCs
09
Like any aspect of business, achieving success online takes a great deal of planning, focus
Before a business can take full advantage of Internet marketing, it needs to establish a
and a thorough understanding of the technologies and techniques that have been proven to
presence online. This is the first step in our ABCs of Internet Marketing Success.
POPULAR ACTIVITY ON THE
work. Through our many years of experience in the industry, we’ve compiled a detailed set
of processes and best practices that outline what it takes to develop an effective Internet
Marketing Solution. While you learn all about these practices during your training on the
Lifecycle consultation methodology, we recognize that many clients who aren’t necessarily
Internet savvy can find these cutting-edge concepts difficult to grasp.
When it comes to delivering Website Solutions, affordability and efficiency are two
important concerns for us because they’re important to our clients. That’s why we use
cutting edge technology to build business-class websites that need no technical staff to
maintain, that generate revenue during all hours of the day and are easily found by
consumers within our clients’ target markets.
To help anyone understand what it is our Internet Marketing Consultants do (and why it’s
worthwhile to invest in our solutions) we’ve developed the ABCs of Internet Marketing
Success. Many of our existing franchisees use the ABCs when making presentations to their
networking groups, Chambers of Commerce, even at trade shows and seminars. It’s proven
to be an effective, easy-to-digest method of explaining the benefits of the WSI process and
is featured in many of our marketing materials.
Seeing increasing demand for business-focused websites that could be deployed
quickly, without sacrificing quality or features, WSI has invested significantly in
advanced Modular Development Technology™ (MDT). Through extensive customer
research we’ve identified which features the majority of businesses need for an
effective website. We then built an entire library of those feature components in
advance so they’re ready to go when needed. Using our MDT solution approach, we can
Here’s an overview of the ABCs. Once you’ve learned them you’ll be able to simplify Internet
quickly assemble a wide variety of website solutions by using any combination of these
marketing for anyone!
features based on the client’s specific needs.
“AS CLIENTS REVIEW AND
We start here because a well-designed website is crucial to enhancing a business’
REALLOCATE MARKETING
brand image. A website has the power to make a small business look bigger, building
DOLLARS, WSI HAS
consumer confidence and increasing their willingness to buy. Regardless of what type
POSITIONED ITSELF AS A
of client you’re working for, whether they’re a manufacturing company or retail
WORLD LEADER FOR
establishment, you’ll be able to deliver the right solution that meets all of their needs.
ON-LINE MARKETING.”
Max Kalles,
WSI Consultant
Canada
SEARCH IS THE MOST
INTERNET
Source: National Statistics
Internet Access Report
THE ABCs
B
BRINGING THE RIGHT TRAFFIC
C
CONVERT MORE CUSTOMERS
THE ABCs
11
Search engine marketing has become the most cost-effective way to reach local
Once the business is online with their website and is receiving visitor traffic from
customers and offers unprecedented targeting capabilities.
Internet marketing campaigns, it’s time to “convert” visitors. A conversion could take the
form of transforming a visitor into a buyer or a qualified lead (to be followed up by the
SOLUTIONS, BRING TARGETED
WSI Internet Marketing Consultants use unique tools and business processes, combined
client’s sales reps). It could even result from a visitor requesting to join the company’s
TRAFFIC TO CONVERT MORE
with techniques like Web Ads, Search Engine Optimization (SEO) and Guaranteed
emailing list which is often the first step in a new customer relationship.
CUSTOMERS!
Inclusion, among others, to ensure our clients attract the highest possible volume of
targeted traffic to their websites. One of the many Internet marketing options we employ
is called pay-per-click (PPC) advertising. PPC is the leading form of search engine
The conversion rate of a website is really the most important statistic when it comes to
advertising and is the equivalent of a customer-seeking smart bomb. PPC allows a
understanding the health of a website because it’s how you measure that site’s Return-
business to reach consumers when they are actively searching for its products or
on-Investment.
services, sending qualified buyers straight to their website at a critical moment in the
buying cycle. This is achieved by bidding on specific search terms that people use to find
things online.
The reality is, most websites don’t work. Business owners who thought getting a
website would instantly improve their bottom line but ended up being disappointed by
the lack of results are probably suffering from a poor conversion rate. What no one told
PPC ads will show along with the full search results whenever those search terms are
used. When a consumer clicks on the ad, the business pays the nominal fee they bid on
for that search term. In addition to precise targeting, this also allows for complete control
them is putting a website online is just one step in the process. Just like building a car,
how a website is engineered plays an important role in how well it performs.
of costs because the business only pays when an ad is clicked on. If an ad is displayed
1000 times and one person clicks on it, they only pay for one click!
We’ve learned from years of experience the secrets that can unlock the full potential of
a website. Measuring and continually improving a website’s conversion rate is a top
“IT’S ALL ABOUT BRINGING
Placing ads is the easy part. Generating profitable campaigns without giving all of your
THE RIGHT TRAFFIC AND
priority, and here are a few of the many.
profits to Google is where WSI’s system really pays for clients. As an Internet Marketing
CONVERTING AT A MUCH
Consultant, you’ll be trained on how to use unique systems to research the right keywords
HIGHER PERCENTAGE. WE
for each business, create the high-performance ads and manage each campaign. When
Implementation of WSI’s conversion architecture
deployed correctly, the WSI system delivers highly qualified visitor traffic to client
Using cutting-edge eye-tracking research to understand how Web users view Web
CONTINUE TO SEPARATE
websites and maximize client return-on-investment.
pages, allowing us to build better websites and campaigns
OURSELVES BY OUR WSI
CONVERSION ARCHITECTURE.”
Doug Schust,
WSI Consultant
Canada
AFFORDABLE WEBSITE
Utilizing multi-variant analysis software to improve page layout and content
Using geo-targeting technology to serve unique content based on a visitor’s
geographic location
SELLERS
GLOBAL E-MARKETPLACE
The WSI Global e-Marketplace is unique in the Internet marketing industry, but the
concept has been proven many times over by companies like IBM, Microsoft and General
Electric. By joining WSI you will enjoy preferred access and pre-negotiated wholesale
rates to a wide variety of products and services. These include advanced website
technologies, search engine optimization and marketing services, profitable site add-ons,
and popular innovations such as Web Conferencing and Video Email. The e-Marketplace
allows WSI Consultants to offer advanced Internet Marketing Solutions for less (often a
lot less) than other providers charge for their solutions. In fact, this system is one of our
greatest competitive advantages. Here’s why:
Because our network is so large, the costs of research and development, technical
production and specialized services are shared among all of our Consultants, allowing
them to pass the savings onto their clients. Compare this to the typical local Web
WSI ENTERPRISE MANAGEMENT SYSTEM
developer on Main Street who have to recoup all of their development costs on a project
by project basis. This is where your opportunity to provide competitive yet profitable
solutions comes from.
Tying everything together is our propriety Master Production System (MAPS™), a private
extranet and project management system that allows Consultants, Suppliers and WSI
Staff to connect and exchange information online in a consolidated environment. In
“TODAY, YOU CAN BE A
addition to tracking projects through every stage of the production process, MAPS gives
MULTI-MILLIONAIRE
WSI Consultants easy access to vital business resources, website hosting and
Internet Marketing
Consultants
maintenance tools, billing information and more. We developed this system for our
WITH A CELL PHONE,
INTERNET ACCESS, AND A
franchisees to maximize their productivity and help them stay focused on serving clients
and not wrestling with back-end business administration duties.
Small & Medium Sized
Enterprises (IMC Client)
SOLUTIONS DEVELOPMENT
VIA INTERNET
MASTER-MIND.”
Thomas Friedman
– The World is Flat
All you need to access MAPS in the e-Marketplace is a computer and an Internet
connection, allowing you to operate your business effectively from just about anywhere,
at any time of day. It’s why our franchisees sometimes refer to WSI as the “Freedom
Franchise”, as they aren’t locked down to a set schedule or chained to a storefront. This
level of flexibility and life/work balance is unheard of within the franchise industry, and
we’re proud to provide this benefit to all of our franchisees.
BUYERS
LEARNING
WSI TRAINING & CERTIFICATION
THE QUICK START PROGRAM
QSP
15
We’re proud to offer our franchisees one of the most comprehensive training programs
offered in the franchise industry today. You bring an interest in assisting businesses to
become more profitable and a desire to be part of a force that’s changing the world of
business, and we’ll provide the knowledge and tools it takes to become a certified Internet
Immediately following your Internet Marketing Certification you’ll begin operating
your franchise business. This is an exciting time, but we understand that it can also be
overwhelming. To help you make the transition from learner to practicing Consultant,
we provide you with a personal Coach who will guide you through the first three
months of your new business.
Marketing Consultant.
We know it has probably been a while since you’ve had to hit the books and study for
exams, so we’ve designed our progressive training program with the adult learner in mind.
Rather than throw everything at you all at once, we’ll take you through a unique multi-
• OPERATING THE WSI PROVEN SYSTEM
Your QSP Coach’s mission is to offer you sound advice on best practices and good
business habits through one-on-one consultation, helping you to build a solid
foundation and enhance the profitability of your WSI business. You will also be
introduced to our exclusive Success 250 Plan, which systematizes your business
activities for consistent results.
hands-on assignments and live business scenario role-play exercises. This varied
approach is fun, engaging and most of all effective.
After graduating from our certification programs you’ll know a lot about Internet marketing
and operating your WSI business, but learning is a lifelong exercise.
A standard QSP coaching session will cover role-play activities between you and your
Coach, marketing strategies, how to handle objections, website evaluation
techniques, Internet marketing strategies, first presentations, proposals, and closing
techniques.
During this weekly 30 minute conversation you and your Coach will review your sales
and marketing activity log, take into account your strengths and weaknesses and
consider action steps for the following week.
The Internet, and business in general, is always changing and you have to prepare for
THE BEST OF THE BEST!
those changes to stay in the game. This is why we offer many ongoing learning
“HAVING SUCCESSFUL IC’S
opportunities to our franchisees so that their knowledge is always current.
PARTICIPATE IN OUR
TRAINING WAS EXCITING
AND EXTREMELY
INFORMATIVE.”
These include updated e-Learning courses, additional corporate a regional training
sessions, weekly online webcasts, local training seminars, learning conferences and more.
In this section we’ll describe some of the primary ongoing learning and support
opportunities that will be made available to you once you become a WSI Internet
Marketing Consultant.
Roddy Scaife,
WSI Consultant
UK
• PROSPECTING TECHNIQUES
• CLIENT RELATIONSHIP MANAGEMENT
• PRODUCTS AND SERVICES
• BUSINESS MANAGEMENT
stage training system developed and delivered by experienced educators. We combine elearning using our own proprietary software with traditional workbook exercises, practical
YOUR PERSONAL QSP COACH WILL
TEACH YOU MORE ABOUT:
One of the main goals of the QSP is to expedite the time it takes for our franchisees
to close their first deal, (and then their 2nd deal, and 3rd, etc.)
As an Internet Marketing Consultant, your success is directly related to the sales and
marketing activities you conduct in the start-up phase of the business. The Quick Start
Program will encourage good habit building and the systematic use of proven sales
and marketing techniques. These, along with your Coach’s recommendations will
guide you towards establishing your Internet Marketing Consulting business the right
way from the very start.
There is no additional cost for the QSP, it is automatically offered to all new
franchisees.
LEAD
GENERATION PROGRAMS
While many franchisees find that their best leads come from networking and referrals, there are
of course other effective lead generation methods; those you can perform yourself such as the
2-Step Lead Generation Program (which you’ll learn about in your training), and others you may
wish to outsource. To support our franchisees in their marketing efforts, there are a number of
WSI MENTORING
MENTORING
17
Starting a new business is a big step and can be unnerving or overwhelming at times,
even for those who have had experience running a business before. In times like these
it is reassuring to have someone to call for advice and counsel, someone who wants
to listen and knows what you’re going through.
• INCREASES YOUR PRODUCTIVITY
• ALLOWS YOU TO “EARN WHILE YOU
lead generation providers in the e-Marketplace offering various prospecting services. These
include appointment setting specialists, direct mail list brokers, email marketing specialist and
The WSI Mentoring Program offers new and existing franchisees the opportunity to
more. Their services are offered to you at pre-negotiated discounted rates so that they’re as cost
benefit from direct hands-on training from an experienced and successful WSI Internet
effective as possible.
Marketing Consultant. Its creation came at the suggestion of our Internet Consultant
LEARN”
• INCREASES YOUR SELF CONFIDENCE
• LEARNING FROM SPECIFIC INDUSTRY
Advisory Council who recognized the need from their regional Consultant groups.
In addition to options provided by our e-Marketplace partners, our Marketing Department is
continually testing new offers and lead generation systems. We develop the creative and
campaign parameters and then test and learn. Once we find an effective balance of offer,
Since most franchisees have strengths in some areas, as well as weaknesses in
EXPERIENCE
others, the mentoring program has been designed to fill these gaps by offering help in
the following business categories:
creative and targeting approach, we make that learning available to all of our franchisees. This
marketing intelligence allows you to eliminate the costly guesswork in promoting your business
and focus on proven marketing strategies.
Once an offer or campaign has proven itself to be effective, the creative components such as
advertising artwork, sales letters, scripts and more are made available to you to personalize and
deploy.
Sales, Marketing & Consulting, Internet Marketing Products and Services,
Client Relations, Business Administration
The mentoring program is meant to enhance and not to replace the WSI training and
support programs. It is simply an additional, optional resource in supporting and
assisting new or existing franchisees to become more successful in their business.
“WSI WORKSHOPS HAVE
ALLOWED ME NOT ONLY TO
GENERATE REVENUE FROM
THE PARTICIPANTS, BUT HAS
Mentors are compensated for their time by the Internet Marketing Consultant on
either an hourly rate, or through a revenue sharing agreement on projects that they
MENTORING HAS ALLOWED ME TO
help you with. The terms are agreed to by you and the mentor prior to the initiation of
TAKE 7 YEARS OF EXPERIENCE AND
a project.
BECOME MY MAIN SOURCE
INCREASED MY SALES BY OVER
OF NEW CLIENTS. WHAT A
It’s often said there’s no substitute for experience. The mentoring program is a great
GREAT CONCEPT!”
way to learn from someone who’s been there, reducing the learning curve and
Jeff Slaughter,
WSi Consultant,
USA
LEARN IT IN ONE AND HAS
allowing you to effectively tackle larger projects sooner than you would have
otherwise.
$100,000.
Marie Congalosi,
WSI Consultant,
USA
ICAC
INTERNET CONSULTANT ADVISORY COUNCIL
F R E Q U E N T LY A S K E D Q U E S T I O N S
FAQS
WHO IS WSI?
As part of our commitment to open and honest franchisee relations, WSI has created the
WHO IS WSI (AND WHAT DOES THE NAME MEAN)?
WHY SHOULD I APPLY
global Internet Consultant Advisory Council (ICAC). WSI recognizes that the better we
understand the needs and opportunities within the franchise community, the more
Since the mid 1990s, WSI has been the leading provider of Internet Solutions to the
FOR A WSI INTERNET
capable we are of allocating resources in a fashion that meets these needs and
small to medium-sized enterprise market (SMEs) the world over. Using our proprietary
MARKETING FRANCHISE?
capitalizes on these opportunities.
sales and Modular Development Technology™ system, our franchisees have delivered
thousands of profitable Internet Solutions to businesses worldwide by leveraging our
The ICAC was created to leverage the intellectual capital and experience of the Internet
unmatched international production capacity to succeed at the local level.
Marketing Consultant (IMC) network to enhance or develop systems, better procedures
and best practices through focus on key disciplines. This allows WSI and its franchisees
WSI is a privately held company headquartered in Mississauga, Ontario, Canada. We
to maintain high standards of business operation and continue delivering quality
have over 1500 franchised offices serving local markets in 87 countries, making us the
solutions to our clients.
world’s largest network of Internet Consultants and Entrepreneur Magazine’s #1 ranked
Internet & Technology Services Franchise.
As demonstrated throughout the history of franchising, and from our many years of
“THE CONSULTANT
COMMUNITY IS VERY
VALUABLE, ESPECIALLY
experience as a franchisor, some of the greatest ideas come from franchisees in the field.
Our name stands for ”We Simplify the Internet” and it underlines our commitment to
The ICAC is the embodiment of this belief and has proven to be an effective conduit for
increasing the profitability of both our customers and franchisees by delivering
the open exchange of ideas between Home Office and our franchisees worldwide.
affordable, full-service Internet Marketing Solutions that work.
FOR NEW CONSULTANTS.
THEY CAN BENEFIT
WHAT IS A WSI INTERNET MARKETING FRANCHISE?
GREATLY FROM THE
REGIONAL GROUPS AND
Internet Marketing Consultation: A WSI franchise is a “white collar” business
opportunity. Our Franchisees offer effective and affordable Internet Marketing Solutions
THE WILLINGNESS OF
to small- and medium-sized enterprises (SMEs). As a franchisee you will be a trained
OTHER ICs TO SHARE BEST
and certified Internet Marketing Consultant (IMC); a business advisor who specializes
PRACTICES.”
in making companies more profitable by introducing sales-generating Internet
Daren Coudriet,
WSI Consultant
Massachusetts
marketing technologies and strategies. This includes building better websites, and
systems for attracting more qualified visitors and converting them to paying customers.
There is a significant demand in the SME marketplace for Internet Marketing Solutions.
Through Internet marketing any business can attract more qualified customers for less
19
FAQS
F R E Q U E N T LY A S K E D Q U E S T I O N S
FAQS
WHAT DOES THE FRANCHISE
cost than traditional advertising channels. Unfortunately few SMEs have the knowledge
These factors alone make a WSI franchise more accessible and an excellent value. And
or experience to take advantage of these methods themselves. Your clients will rely on
that’s before we discuss our proven business model.
ARE THERE ANY ROYALTIES?
your advice, expertise and resources to help them succeed both online and on-site.
High-Growth Market: Our entire support structure has been developed to help you sell
WHY SHOULD I APPLY FOR A WSI INTERNET MARKETING FRANCHISE?
products and services that offer clear benefits to any business while offering you
excellent profit potential in the exploding Internet Marketing Solutions industry.
There are many advantages to a WSI franchise, some of which are unique to this
business!
Jupiter Research is projecting that online ads will generate $19 billion in sales revenue
by 2009. This trend has traditional advertising media outlets taking note as Internet
marketing is taking spending that was previously allocated to TV, radio and print.
Minimal Overhead: Unlike many other franchises, you don’t need to lease an expensive
retail storefront or get involved with any other real estate negotiations. You can operate
your franchise comfortably from a home office if you choose, with little to no added
A WSI Internet Marketing franchise is an excellent opportunity for you to capture your
expense. You also don’t need to invest in any specialized equipment beyond a laptop
share of this significant growth industry.
computer with basic business software and Internet access.
WHAT DOES THE FRANCHISE FEE INCLUDE?
“YOU CAN SELL VIRTUALLY
WITH THIS BUSINESS.
50% OF OUR CLIENTS ARE
No Inventory: Because you’re offering Internet-based products and services, there’s no
inventory to purchase, which means no stock to depreciate in value (or spoil) as it sits on
store shelves. This allows you to better spend operating capital on lead generation and
promotional efforts to grow your business.
HAVE CLIENTS ALL OVER
proven and patent-pending Internet Solutions Lifecycle™ system. It’s the blueprint for
Cost-Effective Business Operation: As an Internet-focused company, we practice what
NORTH AMERICA, IN THE
we preach and that means using the Internet to maximize our franchisees’ profitability,
UK AND IN INDONESIA.”
reduce our operating costs and communicate with clients and vendors more efficiently.
MAPS™, our Master Production System, which represents a multi-million dollar
Feras Alhlou,
WSI Consultant
USA
Internet Solutions Lifecycle™ System: We will teach you the ins and outs of our
developing effective Internet Marketing Solutions and is exclusive to WSI.
NOT LOCAL FOR US. WE
investment, gives you the freedom to operate your business from any location that has an
Internet connection. This secure online system integrates your Client Relationship
Management and sales functions, business operation resources, communications with
vendors and our Home Office into one Web-based control center. This degree of flexibility
for franchisees is unheard of in the franchise industry.
FEE INCLUDE?
Extensive Training: You begin with a comprehensive 4 week pre-requisite training
program delivered through our own e-Learning software, giving you the foundation you’ll
need to become an Internet Marketing Consultant. This is followed by an intense one
week hands-on course at our Home Office in Mississauga, Ontario, Canada, which
concludes with your Internet Marketing certification. We even provide you with a
personal post-training business coach who helps you put best practices into place during
the important first 90 days of operating your franchise.
21
F A Q ’ S F R E Q U E N T LY A S K E D Q U E S T I O N S
THE STRENGTH OF THE WSI B R A N D
New training opportunities are offered throughout the life of your franchise business. Our
One of the many advantages of purchasing a franchise is that you don’t have to spend
weekly Coffee Break Webcasts, Ambassador Training Seminars, Excellence & Innovation
the considerable amount of time or money it takes to develop a new brand identity.
conferences and more give you many opportunities to enhance and upgrade your skills.
The company’s brand, which involves far more than just the logo, is a critical component
MAPS Software: As a franchisee you receive your own secure log-in to MAPS™, our
of the overall business strategy. As with personal and professional relationships, first
enterprise business system that lets you run your business from any location that has an
impressions count for a lot, and prospects will quickly make a decision whether or not
Internet connection. MAPS is also the gateway to our private e-Marketplace.
to buy from a company based on how they perceive its brand.
Private e-Marketplace: The e-Marketplace gives you access to production facilities that
In creating the WSI branding strategy, our Marketing Department has performed
handle all of the technical details of Web development, and pre-approved authorized
extensive research with our target market of SMEs to uncover what types of messages
suppliers offering you value added Internet marketing services at discounted rates. We’ve
they respond most favorably to. Everything from the colors used in our brand style guide
set up the entire supply chain for you so you can focus on meeting with business owners,
to how we position the products and services we sell, reflects real-world research and
establishing relationships, winning projects and building your business.
feedback.
Operations Support: Ongoing business and technical support is available by phone and
Our goal has been to create an approachable brand that promises effective and
online. Ours is an international business and we’re set up to support our franchisees no
affordable business solutions delivered by friendly and knowledgeable Internet
matter where they are in the world.
Marketing Consultants. Like our tag-line says, we aim to distinguish ourselves from the
competition by simplifying the Internet for our clients.
ARE THERE ANY ROYALTIES? HOW DO THEY WORK?
“I CHOSE WSI BECAUSE IT
GAVE ME THE FREEDOM
As with any franchise there is a minimum monthly royalty fee (payment to the franchisor)
AND FLEXIBILITY TO
which is how we, as a franchisor, recoup some of our costs in supporting this global
BALANCE MY BUSINESS
AND PERSONAL LIFE.”
Chuck Bankoff,
WSI Consultant
USA
network. We have every reason to help maximize your results as we share in a small
portion of your success through these royalties. Royalty fees are also our share of each
franchisee’s sales generated using our systems and intellectual property. Beyond the
monthly minimum fee, your additional royalty fee is dependent on your sales, so the cost
is both predictable and manageable within your business operation. Our Regional
Development Directors, who work with you throughout the WSI franchise applicant
selection process, will be happy to answer all of your questions regarding specific territory
pricing and royalties.
23
NOTES
WSI’s COMMITMENT
While our global operation in 87 countries offers us a wide range of business
opportunities and competitive advantages, it also exposes our company and franchise
network to many social, ethical and environmental challenges. Acting as a good corporate
citizen globally has always been important to us so we endeavor to continuously learn
about and respect the local culture, customs and best practices in all regions where we
operate our business. Having over 1500 local offices operated by highly professional
consultants allows us to leverage our knowledge of local markets to serve our customers
with a greater understanding of regional opportunities and challenges.
We do this by committing ourselves to a consistent set of business principles and
practices that reflect the following:
• Commitment to Family
• Commitment to Customer Education and Protection
• Commitment to Diversity
• Commitment to Positive Franchisee Relations
• Commitment to Positive Employee Relations
NOTES
CONCLUSION
WSI is driven by the entrepreneurial spirit and as a potential franchisee you need to ask yourself,
“Is this the type of business you can see yourself in?”
The opportunities are limitless but the success comes from the individual’s commitment and use
of the WSI systems.
Ask yourself these three simple questions: What do I want out of a business? What is the market
potential of that business? and Can I be trained and educated to excel in that market space?
Once you have the answers we at WSI are confident we will be a part of your personal and
professional growth for many years to come.
5580 Explorer Drive, Suite 600
Mississauga, Ontario L4W 4Y1
Phone: (905) 678-7588
Toll Free: (888) 678-7588
Fax: (905) 678-7242
www.wsicorporate.com