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10/10/2013 Email Marketing – Tips and Tricks Tom Downs / LPA Retail Email Marketing – Who Cares? You do, and here’s why… 1 10/10/2013 1. Email Marketing gets results • Email drives consumer purchases more than any other marketing channel. 66% of survey respondents said that they had purchased based on a promotional email. (ExactTarget Study 2012) • Email has the highest return on investment (ROI) compared to other marketing channels. The ROI for email is $28.50, for example, compared to just $7 for direct mail. (Direct Marketing Association 2012). 2. Welcome to the digital age • 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013) 2 10/10/2013 • 50.8% of girls age 17-24 say email is the first thing they check online and 55.4% check their phone first thing in the morning. Hercampus – “Ultimate college life survey” (2013) Email Mktg – Who Cares? 3. Your competition does Amount spent on email marketing in the United States is predicted to increase from about $1.7 billion to nearly $2.5 billion in 2016. 3 10/10/2013 Email Marketing – Who Cares? 1. It get’s results (ROI) 2. Welcome to the digital age – building and maintaining customer relationships 3. Your competition does. Getting Started • Standard CP, using Customer Table View • CounterPoint using custom report • Customer Connect 4 10/10/2013 Just a few LPA Customers using Customer Connect… Do the math… 5 10/10/2013 What our customers say about Customer Connect… “There’s no other place that we can get this much for our Marketing dollar. For us, it’s really a no brainer.” Bob Joyce – Owner, Radco Toppers 5 Email Marketing Trends for 2013 1. Marketers will get serious about creating mobilefriendly emails. 2. Triggered email programs will give sophisticated marketers a sustainable competitive edge. 3. Video in email will finally take off. 4. Special characters in subject lines are here to stay. 5. Pinterest and email integration to grow. *Source: EmailInsider Jan 2013 6 10/10/2013 Questions, please let me know. [email protected] Thanks for being a part of the 2013 LPA User Fair !!! 7