Download MARKETING STRATEGY Forum - International Marketing Trends

VENICE
January 22nd
2016
CONFERENCE FEE
• Conference fees
‐ Marketing Strategy Forum – Friday only (no lunch): Free entrance
‐ Marketing Strategy Forum – Friday only (lunch included): Euro 40
• Payement by bank transfer to:
‐ Crédit Lyonnais Paris St Maur-Parmentier
65 avenue de la République – 75011 Paris – France
‐ Name of Bank Account: Venise-Paris Marketing
‐ International Bank Account Number - IBAN: FR5430002008000000007466P38
‐ Bank Identification Code (SWIFT) - BIC: CRLYFRPP
‐ Important: Please indicate the NAME OF THE PARTICIPANT on the transfer document
TRANSPORT AND ACCOMODATION
Transport and accomodation costs are not included in the fee. They should be paid by the
participants, who should make their reservations themselves. A list of hotels is available ont the
conference website at www.marketing-trends-congress.com.
ORGANIZING COMMITTEE
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Jean-Claude ANDREANI, France
Umberto COLLESEI, Italy Member of Honor
Françoise CONCHON, France
Michael HAENLEIN, France
Maria Jesus YAGUE, Spain
CONFERENCE REGISTRATION SECRETARIAT
International Marketing Trends Conference
E-mail: [email protected]
MARKETING STRATEGY Forum
Marketing Disrupture versus Continuity:
How far does the disruption of the marketing strategy
contribute to a significant added value?
CONFERENCE VENUE
Isola di San Servolo
30124 Venezia - ITALY
From Railway Station, Parking and Bus Station, Vaporetto Line 1 or 5.1 or 2 to "Lido“.
Change at “San Zaccaria” and take Line 20 to “San Servolo” (10 minutes).
10 minutes vaporetto transfer
WEBSITE
www.marketing-trends-congress.com.
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In the challenging context of a constantly changing environment, the
aim of the International Marketing Conference is to help identify how
to build up true innovations, and determine what are the key factors
and the new players influencing the Marketing strategies and their
implementation.
The International Marketing Trends Conferences programme includes
conferences, workshops, research sessions, forums… with highly
respected business professionals and outstanding academics from over
45 countries. In 2016, with over 300 speakers and contributors, the
International Marketing Trends Conference will cover a wide selection
of topics.
The Marketing Strategy Forum is one of the highlights of the
conference.
The choice of the speakers of the 2015 Marketing Strategy Forum has
been to focus on« Marketing Disrupture versus Continuity”. Based on
their professional experience the guests will try to share their vision
and explain how far the disruption of the marketing strategy
contributes to a significant added value. They will address the
following questions and issues:
• Managing ecosystems and value sharing.
• Collaborative economy / impact of sharing economy on marketing
strategies.
• Embedded marketing.
• « Diffusing » marketing.
• Emergence of new distribution codes/channels that compete with
traditional networks.
• User generated content.
• From marketing trend to marketing revolution!
The 2016 Marketing Strategy Forum is a unique opportunity to
interact with a panel of top business executives and challenge not just
concepts and ideas but also operational issues.
PROGRAMME
10:00 – 11:00
10:30 – 11:00
11:00 – 12:30
Registration
Welcome coffee
Marketing Strategy Forum – Opening Conference
“Is disrupture always a key contributor to added value?”
Chairs:
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M. HEBERT, Project Director - SAINT-GOBAIN RECHERCHE
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Pr. E. ROUX, AIX-MARSEILLE UNIVERSITY
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A .CAPPANNELLI, International Vice President Metro Group - METRO CASH AND CARRY
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E. CIALDELLA, Marketing & Communication Director - GROUPE LE MONDE
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F. ERIMO, Brand Development Director Household Care Europe - UNILEVER
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C. JAY-LACHAIZE, General Manager France - VAN CLEEF & ARPELS
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P.-Y. MORIETTE, B-to-B Sales & Marketing Director - BPEEK / Chief Executive Officer – GINGALAB
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A. VACCHI SUZZI, General Manager - CEL COMPONENTS S.R.L.
12:30 – 14:00 Lunch break
14:00 – 16:30
Marketing Strategy Forum
“The impact of disrupture on marketing strategies”
Chairs:
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J.-F. DIET, CEO CEE Region - EUROP ASSISTANCE Group
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Dr P. LE SOURD, Vice-President – FEFIS
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F. BERNARD, International Executive Director for Development - SNCF
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V. BERTHEAU, International Product Policy Director - THALES GROUP
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S. DESORMIERE, International Marketing & Sales Group General Manager - GROUPE SOLVAY
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E. GRAB, Vice President Strategic Anticipation, Innovation & Sustainable Development – MICHELIN
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N. MARESCAUX, Marketing Manager GROUPAMA
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F. REYNAUD , Marketing Manager - COFELY GDF SUEZ
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J.-M. TASSETTO, President - COORP ACADEMY