Download ama`s advanced course in strategic marketing

MERCADOTECNIA Y VENTAS
A strategic vision for the successful brand manager
OBJECTIVES
Discover cutting – edge marketing tools that will help you to acquire
new customers while keeping the current ones at a cost effective basis,
as well as defining the most suitable marketing model according to the
company’s needs, which appropriately implemented will let the brand
position as a leader in its target segment. This seminar offers a wide
range of tools for brand managers, while lets you understand how to
align the marketing strategy with the corporate goals, so that it could
become a real value business generator.
Área
MERCADOTECNIA Y VENTAS
24 horas en 3 días
BENEFITS
› Know the strategic role of Marketing and how to optimize its
business impact
› Learn how to design marketing audit models to evaluate the
business performance
› Analyze the appropriate orientation of marketing strategy to the
right target segment
› Understand the key elements in the positioning strategy for a
product or service
› Successfully launch new products, while choosing the best
place, promotion and communication strategies
› How to align the marketing strategy and increase the brand’s
market share
1.8
WHO SHOULD ATTEND:
Professionals in charge of Marketing strategic planning and
implementation, whether they are marketing managers or directors.
Entrepreneurs looking for tools to enhance their businesses
development.
Avanzado
Específicas (Hard Skills)
Estratégico
(Directores y Gerentes
Senior o Regionales)
WHAT YOU WILL COVER:
1. The strategic role of marketing in the value creation for the
company
- Main marketing metrics and its relation with the business
performance
- How to run a marketing audit and indentify performance gaps
2. Strategic growth perspectives
- The challenge of market expansion
- The SMART segmentation model
3. Strategic marketing for distinct psychographic groups
- Understanding consumers value
- Why it is so important to understand the buying decision
process
- How to formulate the marketing strategy according to a deep
market segmentation
4. How to create a solid positioning strategy
- Understanding the product’s perceived value
- How to establish a highly differentiated attributes map, the most
potentially successful possible
- The brand’s strategic evolution challenges
5. Launching new products
- Analyzing the product’s lifecycle, its strategies for each stage,
and the innovation challenge
- Strategic pricing model to optimize value generation
- How to develop the place strategy that really meets the
company needs
6. Promotion and Communication Strategic Program
- Building long term relations with the customer: CRM
- Digital marketing trends and e–commerce
- Strategic communication program to consolidate the brand’s
presence in the target segment
Área
MERCADOTECNIA Y VENTAS
24 horas en 3 días
1.8
Específicas (Hard Skills)
Estratégico
(Directores y Gerentes
Senior o Regionales)
Avanzado
NUESTROS CURSOS INCLUYEN:
› Expositores de Nivel Internacional AMA
› Material de trabajo digital
› Diploma AMA con valor curricular
› Constancia de Habilidades Laborales STPS
› Certificado de CEU’S otorgados AMA por la IACET
› El más alto confort y tecnología en instalaciones AMA
› Comida en restaurantes de prestigio
› Servicio de café continuo
› Acceso a internet y llamadas telefónicas locales (Únicamente en
Centro de Capacitación AMA, Ciudad de México)
FORMAS DE PAGO:
TARJETAS DE CRÉDITO:
› American Express: No requiere presentación física
› Visa y Master Card: Requiere presentación física
BENEFICIARIO:
› Management Center de México, AC
› TRANSFERENCIA | CLABE INTERBANCARIA:
› Banamex: 0021 800 844 1807 6874
DEPÓSITO BANCARIO:
› Cuenta Banamex: 1807 687 Sucursal 844
CANCELACIONES:
› La cancelación aplica con notificación de 8 días naturales previos. Menos
de 8 días habrá cargo administrativo del 20% y podrá inscribirse a otro
› curso pagando la diferencia. En caso de reincidencia el cargo es del
100%. Si no existe notificación de su no asistencia, el cargo
administrativo es del 100%
› A las cancelaciones con tarjeta de crédito o débito se les descontarán las
comisiones efectuadas por el banco emisor, incluyendo la opción de
meses sin intereses
› AMA se reserva la posibilidad de cambios sin previo aviso por causas
ajenas a su voluntad. * CURSOS SUJETOS A QUÓRUM MÍNIMO
We are
where
You are
CIUDAD DE MÉXICO
52 (55) 3098 3333
[email protected]
MONTERREY
(81) 4780 3583
[email protected]
GUADALAJARA
(33) 4160 0592
[email protected]