Download Marketing Manager Job Description Krimson Klover (KK) is seeking

Marketing Manager Job Description
Krimson Klover (KK) is seeking a highly creative, self-motivated,
Marketing Manager who is an outdoor enthusiast and fashionista. The key
role is working with the Marketing Director in every phase of new and
existing marketing initiatives including brand communications,
promotions and general marketing program management.
WHAT MATTERS:
That you are a team player, extremely creative, passionate, intrinsically
motivated and self managed.
KEY RESPONSIBILITIES
Overall Brand Management
Consistency is key! The KK brand is established but it needs to have more
structure and consistency so that consumers and dealers alike instantly
recognize something as KK. You will work closely with the Marketing
Director to establish these guidelines and standards!
Collateral Development
Coordinate the development of seasonal collateral and brand
communications materials. including but not limited to:
• Catalogs, price sheets and image library
• Collection mailings
• Tradeshow graphics and signage
• Hang tags, labels, packaging info
• Sales meeting materials
• In-house business and discount cards
Maintain an organized and easy-to-navigate library of all internal and
external marketing assets.
Responsible for project management, budget management and
tracking and delivery of all items.
Strategic Annual Calendar Development
Outdoor Retailer, SIA, Stitch, media trips, social media promotions, online
product launches, photo shoots, catalog production, PR events, blogs,
email marketing, sponsored events, regional rep shows, just to name a
few. Create a plan to manage all the details/content/communications
surrounding the aforementioned.
Digital Marketing Management
Create strategic content calendar for social media, blogs and email
marketing that targets consumers, dealers and sales reps. This should be
built around major collection releases, trade shows, holidays, events, etc.
Social Media Management
• Create and manage on-brand content for social media
communities
• Staying on the edge of what is happening in this every-changing
digital world
• Tell a consistent and compelling story on our social network
• Successfully grow the fan base and interaction of each platform
• Produce campaigns/promotions to build brand awareness and
consumer email database
• Maximize the ecommerce opportunities on all channels
• Utilize stats to analyze what is working and refine
Blog Creation
• Writing ever-green and timely, relevant short articles (that
include gorgeous photography) that are posted on our website
and pushed via other digital marketing platforms.
• Incorporate keywords to support SEO efforts
• Goal is to post 2+ per month.
Email Marketing
• Using Constant Contact and brand standards to create email
campaigns to consumers, dealer, and sales reps.
• Compelling language and visual graphics
• Goal is 2-4 consumer, 1 dealer and 1 rep email per month
• Utilize reporting and stats to analyze and refine
Website Management Support
• The website is managed in-house. Your role will be to support
this function with any graphic needs and work with analytics
team to continually improve the look and function of the site.
Brand Ambassador Program Management:
We currently have a group of women that are ambassadors but it honestly
isn’t doing much. The program needs a serious face-lift. We’ve got ideas,
we want your ideas and then you will maintain, manage and grow the
program – evaluating ROI and effectiveness, evolving, repeat.
Photo Shoot Support
Work with Marketing Director in production of product and lifestyle photo
shoots, conceptualize shot lists, location selection, model
selection/contracts, coordinate sample delivery, track and manage color
corrections. Ensure timely delivery of assets.
Public Relations Support
Work closely with our PR agency to help execute media communications,
mailings, events, strategic partnerships and more. This includes
participating in weekly calls and daily support.
SEO Agency Support
Work with Marketing Director and SEO agency by creating graphics for
digital advertising and other assignments as needed.
Sales Support
Support in-house sales rep manager with materials, graphics, collateral,
etc.
Competitive and Trend Analysis
Build and maintain a competitive library to help identify new
opportunities in the market, based on consumer and customer trends,
competitive changes, and corporate marketing plans.
Conduct market research and provide competitive reviews and analyses
with the help of Marketing Director and Owner.
Monitor product and sales performance, evaluate market and consumer
trends, and make recommendations for improvement.
EXPERIENCE
5+ years’ experience in related marketing position
Experience in a small to mid-sized apparel company that is growing and
expanding is a plus. We are fast-paced and the target is continually
moving.
Bachelor’s degree in Marketing and / or communications.
Strong creative skills combined with outstanding attention to detail
Excellent written and verbal communication skills
Extremely organized
Willingness to travel 5+ times a year, work weekends and evenings
occasionally
Technical Skills:
Microsoft Office, Adobe Creative Suite (Photoshop/Illustrator/InDesign),
Constant Contact, WordPress, good working knowledge of Google Drive,
Quickbooks Online a plus,