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avaBODY- Deodorant "Use deodorant instead of antiperspirant, since sweat is normal and blocking the pores is not. Especially avoid aluminum, which is found in high levels in the brain plaques linked to Alzheimer's disease. And with deodorants, avoid phthalates, which are plastics used to help the fragrance stay on our skin and block endocrine function (especially in the male fetus.) Parabens, which are used as preservatives in these products, should also be avoided since they could be linked to breast cancer." Dr Mehmet Oz The use of antiperspirant deodorant formulas has been subject to a lot of controversy due to the aluminum base and parabens (chemicals used as preservatives) - among other harsh and toxic substances such as solvents and some fragrances - that are used in many commercial products. Aluminum compounds - particularly aluminum chlorohydrate - are easily absorbed through the skin and have, in the only reported trial to date, already been linked with higher risks of Alzheimer's. Be cautious of "natural" deodorant crystals as they may contain aluminum, as well. - Mike Adams, Natural News Ingredient benefits: COCONUT OIL, Organic - Coconut oil represents a safe and healthy substance with many benefits. People have been using coconut oil as a skin remedy for centuries. In the Indian Ayurvedic tradition of medicine, for example, coconut oil is a main treatment for many skin conditions. It is loaded with vitamin E and fatty acids which are anti-fungal, anti-oxidizing, anti microbial an anti-bacterial. Coconut oil is also effective on fungi and yeast and skin conditions caused by yeast. When applied on scrapes and cuts, coconut oil forms a thin layer which protects the wound from outside dust, bacteria and virus. Coconut oil speeds up the healing process of bruises by repairing damaged tissues. It is an effective moisturizer on all types of skins including dry skin. The benefit of coconut oil on the skin is comparable to that of mineral oil, however, unlike mineral oil, there is no chance of having any adverse side effects on the skin with the application of coconut oil. Coconut oil therefore is a safe solution for preventing dryness and flaking of skin. Coconut oil also helps in treating various skin problems including psoriasis, dermatitis, eczema and other skin infections. BEESWAX, Organic - forms a barrier on the surface of the skin, providing a film of protection against irritants while still allowing the skin to breathe. This barrier aids in protecting the tender skin on your under arms. Beeswax offers anti-inflammatory, antibacterial and antiviral benefits, making it beneficial for treating minor skin irritations. SHEA BUTTER, Organic - evens skin tone, moisturizes & protects skin, doesn't clog pores, revitalizes, softens & maintains skin moisture, is naturally rich in vitamins A, E & F which are some essential vitamins needed for good skin balance, and penetrates deep into skin to maintain and restore elasticity. COCOA BUTTER, Organic - “theobroma" - the Latin name -means 'food of the gods' and has been used for centuries in Africa for its moisturizing and healing properties, where it has been used to protect and condition skin which has been damaged by the sun and wind. It is derived from the cacao bean. The all natural creamy fat that makes up cocoa butter has been used for centuries to moisturize and care for the skin. It melts at the temperature of skin and is easily absorbed. It benefits severe skin conditions, such as dermatitis and eczema, which involve sensitivity, dryness and inflammation of the skin. It sooths skin and locks in moisture to prevent drying. Cocoa Butter contains natural antioxidants, is naturally rich in vitamin E as well as a number of other vitamins and minerals, which help to soothe, hydrate, and balance the skin. Research has shown that massaging the skin with cocoa butter may help relieve stress and boost the immune system. It is antiseptic. . ALUMINUM FREE BAKING SODA - Baking soda doesn't clog your pores, it simply makes your armpits into unwelcome territory for the stinky bacteria. You sweat as usual, but the bacteria can't live there anymore, and so you don't smell. Bicarbonate soda helps control fungus growth and is a known absorbent of musty smells (as many a used-book salesperson will happily tell you). It's understandable that this multifunctional ingredient would be an obvious choice as the active in a homemade deodorant. It is quite an effective deodorizer. Please do not use when on antibiotics, due to the added opportunity for rash. If you develop a rash to this ingredient, simply wash armpits with warm water, pat dry and let air dry. ARROWROOT POWDER, Organic- Arrowroot powder helps absorb perspiration. It is vegan, no animal testing, gluten-free, no synthetic chemicals or estrogen mimickers. TEA TREE OIL, Organic - Tea tree oil, used for centuries by Australian natives, has been proven to be a powerful yet natural antiviral, antibacterial, antifungal medicine. It is used as a very effective first aid remedy against countless skin ailments. Tea tree oil is not just soothing and disinfecting, it is effective against gram positive and negative bacteria and fungi. . PEPPERMINT ESSENTIAL OIL, Organic - peppermint oil are analgesic, anesthetic, antiseptic and astringent. Peppermint oil is used to relieve skin irritation and itchiness and also helps to reduce skin redness, where inflammation is present. It is used for dermatitis, acne and also relieves itching, sunburn and inflammation of the skin, while at the same time having a cooling action. IMPORTANT NOTE – our deodorant works, because baking soda has been proven to prevent bacteria, and body odor. Though it is a highly effective deodorizer, sodium bicarbonate is unfortunately on the harsh side of skin friendly. Baking soda has an average pH of 8.3. We have skillfully formulated our deodorant with organic butters and oils to reduce the harshness while remaining effective. Ava deodorant has a ph of 4.8. Skin care products for the most sensitive skin, have a pH between 5.0 and 5.5. Aloe Vera – which is skin friendly enough for toddlers – has a pH of approx 4.5. The pH of most deodorants lies somewhere between 4.5 and 5.0. As we have learned, natural products work differently for each of us. The underarm is a sensitive skin area. Some may develop a sensitivity or mild rash to sodium bicarbonate. Wash with warm water, damp gently with towel, let air dry, and discontinue use. Only one of our testers experienced this, but we want you to be aware. Natural Deodorant Fact Sheet 1. This is a deodorant, not an antiperspirant. You will still perspire as you normally do, possibly in decreased quantities, but you will NOT STINK! Sweating is good for you. It is your body’s way of releasing toxins. 2. Aluminum-based compounds used as the active ingredient in antiperspirants, form a temporary plug within the sweat duct that stops the flow of sweat to the skin's surface. Some research suggests that aluminum-based compounds, which are applied frequently and left on the skin near the breast, and are absorbed by the skin, cause estrogen-like (hormonal) effects. Because estrogen has the ability to promote the growth of breast cancer cells, some scientists have suggested that the aluminum-based compounds in antiperspirants may contribute to the development of breast cancer. (National Cancer Institute) 3. Directions: Apply gently to dry underarm, and let air dry before putting on clothes. One swipe, left to right is adequate. Do not apply after shaving. 4. Natural deodorants will feel and work differently than chemical ones on the market. While natural deodorants traditionally work for just 60% of the population, testing shows that Ava's deodorant works for a far higher percentage! 5. If you have an allergy to any of these natural ingredients, please do not use Ava Deodorant - coconut oil, beeswax, shea butter, cocoa butter, aluminum free baking soda, arrowroot powder, tea tree essential oil, and peppermint essential oil. Remove deodorant at the end of your day with warm cloth, to prevent sensitivity to “constant contact” of baking soda. 6. Many have issues with chemical stains on dress shirts from traditional deodorants ... a t-shirt can prevent the butters in this product from transferring to shirt. In the event you perspire and transfer butters to clothing, simply pre-treat by rubbing with Ava’s dish soap (formulated to naturally lift grease/oils) and warm water, and toss in the washing machine. Not recommended for silk or delicate fabrics. It may stain clothing*. It works!... finally, a deodorant that works with no parabens, no aluminum, no harmful chemicals, and all organic botanicals that are healthy for the body. *Ava Anderson Non-Toxic is not responsible for any removal of stains on clothing.