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JOANNA PENA-BICKLEY
JOANNAPENABICKLEY.NET | [email protected] | 646-436-8330
[EXPERIENCE]
FEB. 2008 – PRESENT
SVP, GROUP CREATIVE DIRECTOR @ WUNDERMAN NY
Leading an multi-agency integrated, creative team. Piloting cross discipline integration and culture
change. Primarily known for award winning design & thinking, I was hired to make the work smarter, to
lead new business initiatives and to raise the level of the digital and social media strategy overall.
Clients: Land Rover, Dannon, Dell, Diageo, Similac, Nationwide Insurance and Nokia.
Awards & Recognition: Telly Award- Nationwide NASCAR, Wunderman Network curious Square Award –
Land Rover –Brainpower meets Horsepower, Nationwide Insurance Game Show, Humira – Balance;
Humira.com Category Innovation & Design. Telly Award – Nationwide Insurance Game Show. Internet
Advertising Awards - Nokia: Share The Love Best Interactive Application & Rich Media Online Campaign.
OCT 2006 - FEB 2008
VP, INTERACTIVE @ TRACYLOCKE
Re-built and lead the digital discipline for this growing customer marketing and retail promotions agency.
As the strategic and creative lead I revolutionized interactive design/build process, saving clients money
while increasing agency billings. I successfully introduced original branded content and social media to
clients and the agency, while capturing industry awards and recognition.
Clients: Pepsi, Quaker Oats, Seattle’s Best Coffee, Nestles’/ Dibs, Hershey’s, Ice Breakers, Stacy's Pita Chips
and Kimberly-Clark Brands.
Awards: Silver Mixx Award, Silicon Alley’s Peoples Choice 100 for outstanding thought leadership in digital
creative.
FEB 2006 - OCT 2006
VP, ASSOCIATE DIRECTOR, CREATIVE @ DIGITAS, NY
Was a creative lead for American Express’s digital initiatives. Lead a team of unruly geeks, artists, writers
and information designers that created simple to wildly complex builds for marketing campaigns and
original brand content development.
Clients: American Express: American Express My Wish List, The Dish, Going Once programs and Samsung.
JAN. 2001 - FEB 2006
EXEC. CREATIVE DIRECTOR, PARTNER @ BBG WORLDWIDE
Built an award winning digital agency with the help of three partners from my basement to 125
employees in three offices. Lead the planning and creative disciplines to deliver break through television,
mobile and web branded experiences.
Clients: Chase, Warner Bros, Jim Beam Brands Co., International Trucks and IBM, MTV, VH1, The Matrix
Reloaded, Knob Creek, and Wilson Jones.
Awards: Web Marketers Association, Macromedia Site Of The day for Knob Creek; Web Marketers
Association, Macromedia Site Of The day for Wilson Jones; AIGA Interactive Brand, Webby Award for The
Dalmore; Jay Gondelman Award - Excellence in Creativity and Marketing Innovation, 3 tempos for IBM.
2000 - 2001
DIRECTOR, PRODUCT DESIGN & DEVELOPMENT @ FREEDRIVE, INC [ONLINE STORAGE]
1997 - 1999
SR. WEB DESIGNER & DEVELOPER @ E-VISIONS MULTIMEDIA
Clients: First Chicago Bank/Bank One, IBM, ABC News – Disney
1993 -1996
GENERAL ASSIGNMENTS REPORTER @ ABC NEWS / SHAMROCK BROADCASTING
[EDUCATION]
1991-1994
1994 -1997
1997-2000
2004 -2005
San Antonio College: Radio, Television & Film
Houston Community College: Psychology Program
Columbia College Chicago: Journalism & Information Arts
Northwestern University, Kellogg School of Management
Executive Development, Advanced Executive Program
[MISC. ME]
Software Skills: CS5, Final Cut Pro, Expert knowledge of HTML, CSS, JavaScript, PHP, XML and Flash Action Scripting.
Language: Read, Write and Speak Conversational Spanish, Read and Write Hebrew.
Memberships: Interactive Advertising Bureau, DM Assoc., Mobile Marketing Assoc., WOMMA, 212 NY Internet Ad Club and The Advertising Club.