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Job Title
Reports to
Location
Hours
Purpose
Marketing & Communications Manger
CEO
DEBRA House, Crowthorne
35 hpw
To lead the Marketing & Communications Team to deliver high
impact marketing campaigns and activities in line with organisational
objectives that increases our reach and engagement with key
audiences.
Key Role & Activities
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Lead the Marketing and Communications team to deliver high impact marketing
campaigns and activities in line with organisational objectives that increase our reach
and engagement with key audiences.
Work with senior stakeholders to undertake strategic decisions that guide the
communications, marketing and brand strategies based on organisational priorities
and values.
Oversee all communications and marketing activities – including digital, media, own
publications, PR, fundraising, retail and internal communication – to maximise
stakeholder engagement, understanding of the condition and the profile of the
charity.
Ensure consistency and clarity of message in all communication and effective
integration of campaigns through all channels to maximise impact.
Ensure DEBRA’s brand communications acts with consistency and integrity, connect
and resonate with our target audiences and that our brand equity is increased
through media channels.
Develop a Donor Marketing Strategy to ensure that donor potential is maximised at
all levels; including overseeing appeals, donor recruitment campaigns and
stewardship programmes.
Support all fundraising and EB community events by utilising appropriate advertising
channels and PR opportunities.
Manage and develop the DEBRA website.
Manage the production of DEBRA’s corporate and key fundraising publications and
sign off on other publications produced by colleagues.
Devise, manage and implement internal communications plans and activity to
support projects across DEBRA.
Develop effective relationships with key stakeholders, including trade associations
and media.
Manage Donor Marketing and Communications budgets.
Please Note:
As the tasks and responsibilities of this post can be varied and at times unpredictable, the
post holder is expected to be flexible when tasks and responsibilities not covered by this
document have to be undertaken.
DEBRA Ltd reserves the right to vary these duties from time to time in line with the changing
operational needs of DEBRA Ltd.
Job Description – Marketing & Comms Mgr 1116
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Person Specification
Skills
Knowledge/
Understanding
Essential
 Efficient IT skills, including
knowledge of website, database
and social media management.
 Excellent oral and written
communication skills.
 Excellent interpersonal skills
including the ability to skilfully
negotiate and influence others,
and build good working
relationships internally and
externally.
 Great understanding of principles
and practices of marketing –
including PR, media relations,
advertising, digital and branding
– across different platforms to
develop strategies and
campaigns to raise awareness of
DEBRA and EB, support income
generation and reinforce our
brand across all touch points.
 Great understanding of Direct
Marketing, Fundraising and Data
Protection legislations and
guidelines.
Personal
Attributes
Desirable
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Job Description – Marketing & Comms Mgr 1116
Adaptability – openness to new
ideas and ability to prioritise
conflicting demands.
Positive disposition,
demonstrating self-motivation.
Proactive approach to raising
DEBRA’s profile in a structured
manner.
Achievement oriented – ability to
set targets, overcome obstacles,
and work with enthusiasm,
engaged with DEBRA’s vision
and purpose.
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