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Transcript
SHARING THE LOVE ONLINE THE SOCIAL MARKETER’S GUIDE TO BEST PRACTICE ON ADVERTISING MODERE WE ALL SHARE A GREAT ENTHUSIASM FOR MODERE PRODUCTS AND THE BUSINESS OPPORTUNITY BEING A MODERE SOCIAL MARKETER OFFERS. HOWEVER FOR YOUR PROTECTION AND THE PROTECTION OF THE MODERE BRAND, WE HAVE CERTAIN GUIDELINES WE NEED TO ADHERE TO WITH REGARD TO ADVERTISING AND MARKETING. FOR PRACTICAL PURPOSES, ADVERTISING AND MARKETING REFERS TO ANY COMMUNICATIONS THAT REFERENCE MODERE PRODUCTS AND/OR THE MODERE OPPORTUNITY. BEST TO AVOID BEST PRACTICE As a Modere Social Marketer, you are legally responsible for any advertising statement you make. Current legislation determines what we can say, show or claim about our products and the business. Face to face One of the most important pieces of legislation is the Therapeutic Goods Act (TGA). Any advertisement that contains a product covered by the TGA must be legally compliant before appearing in any medium. A wrong step and you, as well as us, could be facing serious penalties. Add in the fact that there are tens of thousands of Social Marketers to look after and it’s pretty easy to see why we have a simple, blanket ‘no advertising policy’ when it comes to: The original and best form of advertising is still word of mouth. It is the ideal way to spread the message about Modere products and the business opportunity. Social media Sites like Facebook, Twitter, Instagram etc have changed the way we communicate. Modere even has its own social media feeds! We know Social Marketers love to share their passion for Modere via social media, and as long as you adhere to the guidelines in the Digital Marketing Guidelines document, that’s fine. • Radio and television As your personal information feeds, you are ultimately responsible for their content. Please remember to not make therapeutic claims which have not been approved for our products, diagnose conditions or make disparaging remarks about other companies or their products. • Any unapproved internet site irrespective of the host country Modere PWP • Newspaper or magazine ads and articles, flyers and letterbox drops • Telephone directories including White and Yellow Pages • Social media • eBay or similar e-commerce tools • YouTube (Company approved only) • Online advertising platforms or services (e.g. Google AdWords) Your own personalised Modere site! PWP offers you an inviting web presence and the chance to professionally represent your business, the products and the opportunity 24/7 to the world! Use company literature It’s easily available, it gets the facts right, it’s approved, looks great and works! Need to know more? You’ll find the information you’ll need in the Digital Marketing Guidelines. The most up to date information is always available online at the Shifting Retail website or of course feel free to consult your support team or Elite leader. Thank you for your cooperation. 09/15