Download spain`s leading english language radio station

spain’s leading english language radio station
www.bayradio.fm
THE POWER OF RADIO ADVERTISING
Research proves that, compared to any
other media, radio advertising has the
lowest level of advertising avoidance. The
immediacy of radio makes it the perfect
for special offers, price promotions and
announcements.
Radio builds brand awareness for a
business or product in much the same
way that radio stations create chart music
success. When a major recording artist
releases a new single its success is a direct
result of the amount of airtime the track
is given. The more a listener hears an
advertisement the more familiar they will
become with it. This product familiarity
develops trust, which in turn, translates
into purchasing intention.
BayRadio has the largest and most listened to
network on the Southern Coast of Spain covering
the Costa Blanca, Murcia and Costa Almeria regions.
Broadcasting from Valencia to Almeria we cover a
potential audience of up to 1,100,000 English speaking
consumers everyday. (Source University of Zaragoza 2010).
Our programming and schedule is
specifically designed to appeal to the ABC1
35+ demographic giving us an older and
wealthier audience profile. Our station
consistently beats the opposition in two
key areas: attracting the most listeners
(Audience Share) and keeping them
listening for longer.
BayRadio enjoys the highest brand
recognition in the region due to its
extensive marketing campaign within
national and local press as well as
sponsorship of major events and high
profile activities within the community.
Advertising on a quality radio station should
be an integral part of any marketing strategy,
here’s why:
People see radio as a welcome part of
their daily lives; it keeps spirits up, and is
readily accessible whether in a car, at work
or relaxing at home. For the expatriate
population in Spain radio is the primary source
of international, national and local news.
This is an extremely valuable context for an
advertiser to appear in.
Radio reaches people at relevant times and
places, this means that advertisers reach
listeners at key ´touchpoints`; when they are
on the school run, surfing the internet, before
going out for the evening, and so on.
Recent research by IAB/RAB reveals that
at any given time 1 in 5 internet users are
listening to the radio, making it easy for them
to access brand information as soon as an
advertisement is heard.
So why BayRadio?
•
•
•
•
•
•
BayRadio has the largest and most listened to network on
the Southern Coast of Spain, broadcasting from Valencia to
Almeria, reaching 1,100,000 English speaking consumers in
the ABC 1 demographic (age 35+) with higher than average
purchasing power.
BayRadio is fully staffed with radio professionals with decades
of radio experience. We have presenters on air all day, every
day, presenting live shows 7 days a week.
BayRadio works alongside some of the media industries biggest
names such as The Sun and News International Limited.
BayRadio is compliant with broadcasting requirements.
BayRadio has the widest range of informative programming,
specialist shows covering many genres of music, fantastic
talk radio hosted by some of the very best presenters in
Spain, including Sony Award winner Jon Gaunt. BayRadio has
featured guests such as David Cameron, William Hague, Joanna
Lumley and many more.
Smart advertisers choose BayRadio
•
•
•
•
•
BayRadio is the only station operating a structured, high
visibility marketing campaign, including 7 branded cars and
press advertising which includes The Sun, The Round Town
News and the Costa Blanca News.
BayRadio gives advertisers the ability to target their marketing
message to specific areas within our network.
BayRadio has an enviable reputation for organising high
profile events and competition prizes. These have recently
included back stage passes to Robbie Williams, holidays to the
Caribbean, and a Mediterranean cruise.
BayRadio has a popular and innovative website with the
number one search position for ´Radio Costa Blanca´ along
with the largest number of on-line listeners.
BayRadio increases client’s profile and advertising response by
producing advertisements, jingles, sonic logos and voice-overs
to the highest industry standard.
We supply the widest, most creative and innovative range of advertising opportunities in the marketplace.
Whether you are looking for a straightforward spot campaign or a fully-blown sponsorship package we have tailor
made solutions to suit every need. Our skilled staff will ensure your campaign is effective, regardless of the size or
your budget.
With our high profile advertisers you will be in good company. BayRadio regularly attracts advertisers such as Linea
Directa, Next, Littlewoods, Barclays Bank, Ikea, Monarch Airlines, Renault, Ford and many more blue chip companies
looking to effectively reach the English speaking community in Spain.
BayRadio operate a professionally researched and tested on-air format that results in larger listener numbers and
longer listening hours than any other station in the region.
BayRadio has the highest visibility in the region through its extensive marketing campaign.
BayRadio has an older and wealthier audience profile.
Our listeners engage with BayRadio due to the perfect mix of music, entertainment, informative content and talk
shows, delivered to you by the very best presenters In the business.
BayRadio – Our Business Is Helping Your Business Grow
Before choosing a radio station make
sure you have satisfied
these questions:
est
We are the larg
essful firm
and most succ
t financial
of independen
es
ng UK expatriat
advisors advisi
have been
in Europe, and
BayRadio for
advertising on
I have always
over two years.
y impressed by
been extremel
team.
eir professional
th
d
an
io
d
Ra
itely
Bay
ation has defin
st
e
th
on
g
in
is
Advert
Franks in
wth of Blevins
helped the gro
commend
ld definitely re
ou
w
I
d
an
n
ai
Sp
y business.
BayRadio to an
at
Robert Croiz ks
Blevins Fran
Senior Partner
Is the station compliant with Spanish legal broadcasting
requirements?
BayRadio’s broadcasting application was accepted in April 2007
by the Generalitat de Valencia. We are fully compliant with the
SGAE (Sociedad General de Autores y Editores) for payment of
music royalties.
Is the station’s programming of sufficient quality to attract and
retain listeners?
BayRadio employs some of the leading broadcasters in Spain and
is able to provide world class programming. Guests appearing
on BayRadio have included; David Cameron, Boris Johnson, Peter
Andre, Michael Bolton, Gary Lineker, Terry Venables and a raft of
international stars, leading politicians and celebrities.
How well is the station promoting itself to ensure solid
brand awareness?
BayRadio has huge visibility and enjoys high brand awareness.
With 7 branded vehicles operating in the transmission area, press
advertising in national and local press, road-side bill boards,
the highest number of web links and optimised search engine
results. The station is well known for its high profile events and
competition prizes. Recently, these have included back stage
passes to a Robbie Williams concert, holidays to the Caribbean
and an all expenses paid Mediterranean Cruise.
Is the quality of their advertisement production of the
professional quality your business demands?
BayRadio provides radio creative and production services for
individual businesses, media companies and ad agencies.
We produce the very highest quality audio commercials
using the latest digital technology and have a great team of
script writers, composers and engineers at our disposal. We
consistently produce well thought out, creative, professional
productions that reflect the quality of your business.
AND ALWAYS, ALWAYS, ALWAYS, TEST THE COVERAGE AREA!
YOU ARE MAKING AN IMPORTANT INVESTMENT IN YOUR BUSINESS . THERE ARE MANY FALSE CLAIMS MADE
REGARDING HOW FAR STATIONS COVER AND THE QUALITY OF THEIR SIGNAL.
BayRadio - Getting Bigger By Being Better
Testimonials
Our company are specialists deal ing with all legal and tax matters in Spain. We have
been advertising with BayRadio for 4 years. I have always been satisfied with the
service provided by their professional team and although we have tried other stations
in the region, we always receive the best response from BayRadio.
Clive Webster - Managing Director - Webster Asesores
We have been advertising with BayRadio for the past two years and as the number
one telecommunications company in the Costa Blanca, we wanted our brand to be
associated with the Number one radio station. The decision to go with BayRadio was
very easy and has been invaluable with building our business and as we look to the
future to launch more products and services BayRadio will be an integral part of our
marketing strategy.
Colette Woodwood - General Manager - Europa Network
BayRadio
Ctra Cabo La Nao
Javea, 03730
Alicante
Tel 0034 96 579 6761
Fax 0034 96 579 2825
Email [email protected]
Web www.bayradio.fm
We have been using BayRadio as our main form of advertising since day one and have
always been pleased with their level of professionalism.
The advertising and commercial branding that BayRadio have offered me has vastly
improved the turn over of my business, you can already hear BayRadio from Alicante
to Valencia and wherever they expand to I always follow. I am also in a unique
position to judge how many of my clients are BayRadio listeners as over 90% of the
cars that come in for repair already have BayRadio tuned in.
Terry Denty - Owner - BusyBees Car Services
After extensive research into which radio stations would truly be the most effective
in representing our clients Barclays, Knight Insurance, Linea Directa & Liberty
Seguros and others to their customers on the Costa Blanca, we were happy to choose
BayRadio. Their professional approach, presenter-based programming, high actual
listener levels, and true coverage across the whole of the area made advertising
on BayRadio an easy decision. We are delighted with the results from our latest
campaigns and look forward to continuing to use BayRadio in the future.
Louis López Hernández - Representing one of the top ad agencies in Spain
We hav
eb
our Ben een advertisin
issa
g with
Ba
were ve store opene
d 2 yea yRadio since
ry supp
r
sa
o
r
open o
ur store tive when the go. BayRadio
y helpe
in Jave
has pro
d to
ae
ve
to BayR d a massive s arlier this yea
rw
uc
ad
has bee io’s excellent cess, partially hich
n polite
s
do
e
rvice. T
our adv
and he
he team wn
e
lp
r
t
ful th
ising
recomm
end the campaign and roughout
m to an
we defi
y other
nit
david
lo
cal bus ely
d
o
inesses
olan
Icelan
.
d
Manag Stores
er