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CASE STUDY (OR HOW WE LIKE TO SHOW OFF) Columbia Sportswear High-Impact…High Voltage Boot! Unveiling an inventive new technology for rechargeable thermal footwear, Columbia needed a high-energy visual window display solution for their flagship retail stores. To launch and capture interest for this new product and inspire customers, Columbia approached Stella Color to help provide visual impact and add some voltage to market their new Thermal BugaBoot. Using high-density foam, garden hoses, some spray paint, and an XY digital router (and some ingenuity), Stella shaped a unique solution that was a snug fit in the windows, and told the compelling story of this high-powered Columbia Boot! By creating an oversized 110 commercial plug outlet and simulated electric cord, Stella designed, shaped and installed a dimensional solution for Columbia that helped them convey the power message behind this innovative product line. Simple ideas, off the shelf originality, and a little digital technology added big impact for Columbia Sportswear. Stella Color, a Full Service Visual Solutions Partner! STELLA COLOR TEL: (206)223-2303 FAX: (206)223-7005 WWW.STELLACOLOR.COM 620 S DAKOTA ST. SEATTLE, WA 98108