Download POSITION DESCRIPTION POSITION: Director of Casino Marketing

POSITION DESCRIPTION
POSITION:
PROPERTY:
DEPARTMENT:
REPORTS TO:
Director of Casino Marketing
Hard Rock Hotel and Casino Sioux City
Marketing
General Manager
POSITION SUMMARY
Manages all aspects of direct marketing operations and database analysis for Hard Rock Hotel
and Casino. Functions as primary database expert for targeting the right customer segments with
motivating offers that profitably change consumer behavior. Assists in developing database
marketing strategies in conjunction with property Marketing teams to ensure effective program
results. Works with upper management in developing and maintaining policies, procedures and
standards relating to database management and monitors transaction activity. Assists in
developing strategic use of existing information processes and evaluates potential uses of new
processes. Interprets results of new segmentation, including tests and controls and presents
recommendations to enhance marketing program results. Provides analysis and recommendations
that introduce new opportunities for revenue generation and cost reduction. Ensures accuracy
and integrity of all offers, customer lists and customer records. Oversees all appropriate system
set up processes for offer validation and tracking and employee training for all marketing
programs. Responsible for overall integrity of customer database information. Handles the
budgeting and forecasting all expenses relating to direct mail, database programs, and office
services
GENERAL ACCOUNTABILITIES
(The following statements are intended as general illustrations of the work in this job
class and are not all inclusive for specific positions.)
1.
Collect, analyze, and interpret sufficient, competent, relevant, and useful data to provide
a sound basis for strategic business decisions.
2.
Create direct marketing campaigns and monitor and modify them if necessary to ensure
maximum profitability is being achieved
3.
Must be capable of creating bounce back programs, reactivation programs, general AdHoc programs and will be responsible for segmenting the database appropriately
4.
Develop, maintain and enhance computer models and applications in an effort to increase
the efficiency and effectiveness of analyses.
5.
Identify opportunities to strengthen leadership in customer relationships, and improving
the profitability of the property via enhancements our knowledge base in support of
operations strategy.
6.
Will manage all DM coordinators and the loyalty program, this includes all new card
acquisition campaigns.
7.
Prepare financial schedules exhibiting department performance for management
presentation at monthly review meetings.
8.
Evaluate performance of all hotel and casino database marketing strategies to insure reinvestment rates are maintained and achieve acceptable profit margins. Assist in special
analysis projects as required by management.
9.
Compile monthly volume and revenue figures in the preparation of market share analysis to facilitate
managerial decision making.
WORKING CONDITIONS
Must have ability to:
• Communicate effectively at all times with all levels of employees.
• Use the equipment associated with the position, including but not limited to computer
keyboard.
• Review and comprehend all necessary documentation.
JOB QUALIFICATIONS
Personal and mini-mainframe computer competency required. Familiarity with current analytic
tools required. Good presentation skills. These skills and abilities are typically acquired through
the completion of a bachelor's degree in finance or marketing, as well as through one to two
years background in analysis (preferred), and/or through the completion of an Associate's degree,
in addition to four years of experience in database marketing is required. Marketing background
is a plus.
REGULATORY AND COMPLIANCE RESPONSIBILITIES
In addition to the other duties described herein, each and every employee has the following
responsibilities related to compliance with laws and regulations:
• Attend required training sessions offered by the Hard Rock Hotel and Casino Sioux City.
• Perform the duties described in compliance with local laws and regulations.
• Take the necessary steps to ensure minors are not allowed to gamble or loiter in gambling
areas, drink alcoholic beverages, or purchase tobacco.
• Have knowledge of the ordinances, regulations, laws, policies, and procedures relating to
the employee’s department.
• Consult Internal Control Procedures and Policy Manuals for guidance.
• Report illegal activity to Security or the appropriate levels of Management