Download Position Available - Dublin Dance Festival

MARKETING MANAGER
Reporting to the Director/ General Manager, the Marketing Manager is responsible for managing
an effective communications plan to promote the festival, grow audiences and deliver box office
targets. The Marketing Manager (working with the General Manager) is responsible for identifying
and managing development opportunities / activity within the festival. Support for the role of
Marketing Manager is provided through a number of key external agencies and consultants
(communications, Box Office, PR, design and IT.)
Key responsibilities:
Marketing & Communications
1. Developing and implementing the festival’s marketing plan and communications strategy
in line with targets agreed with the Director, including targeted advertising and
promotional campaigns across press, radio, web, TV, outdoor
2. Implementation of an effective audience development plan which focuses on prospective
markets and broadens audience engagement with the festival
3. Defining the design brief for the festival’s marketing campaign in collaboration with the
Director
4. Responsibility for production of the festival’s marketing materials and branding from
layout and copywriting through to print and distribution
5. Directing external agencies, consultants and suppliers to ensure marketing materials /
campaigns are produced on-time and within budget
6. Managing an integrated digital marketing campaign with a focus on interactivity and
audience engagement to ensure a leading presence for DDF across digital platforms.
Includes management of festival’s website, social media, online advertising and external
digital profiles
7. Conducting research and analysing customer data to inform and support festival’s
marketing plan
Development
1. Working with General Manager to optimise development opportunities – strategic
partnerships, sponsorship, funding and in-kind benefits to support and enhance the
festival and to diversify revenue streams
2. Coordination and development festival friends and patrons scheme in collaboration with
the Finance and Administration Officer
3. Working with General Manager to manage festival sponsors, funders and stakeholders
and ensure all contractual obligations are met
4. Working with the Director to set revenue targets - monitoring progress and adapting
marketing strategies to meet agreed targets as necessary
5.
Advocating DDF across the arts and marketing
sectors and other relevant networks
Dublin Dance Festival
Marketing Manager
Public Relations
1. Working with the Director and the Festival’s external PR company to implement effective
PR campaigns
2. Acting as the main point of contact for the Festival’s PR consultants
Box Office
1. Overseeing the festival’s box office set up working with the Finance and Administration
Officer
2. Devising and managing ticketing schemes/ packages for the festival to optimise sales
targets
3. Liaising with the box office supervisor to oversee physical and technical set up of box
office and to agree ticket allocations and procedures across DDF and venue box offices
Management/ Administration
1. Ensuring all financial, administrative and contractual information is efficiently completed
2. Managing the festival’s marketing budget and maximising resources
3. Working with the General Manager to supervise and manage support staff, interns and
volunteers across the marketing portfolio
4. Providing plans, budgets, reports as necessary to the Director, the Board and other
stakeholders
Person Specification
Essential
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Minimum of two years experience in similar role (or complimentary environment where skills
are clearly transferable)
Excellent communication, presentation and interpersonal skills
Excellent copywriting skills and attention to detail
Experience across traditional marketing platforms and digital technologies
Strong IT skills including knowledge of Microsoft Office and content management systems
Experience of managing service providers, suppliers and staff in a busy team environment
Capacity to successfully manage diverse portfolio of stakeholders
Ability to prioritise, organise own workload, and work effectively in a busy and demanding
environment
Experience of managing of budgets and maximising available resources
Self-motivated individual with a keen interest in the arts
Excellent collaborator and team player
Excellent networker
Desirable
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Previous experience of working in performing arts sector in Ireland
Knowledge of Word Press, MailChimp, Photoshop, Ticketsolve
Commercial, sales experience
Experience of dealing with the media
Dublin Dance Festival
Marketing Manager
Terms and Conditions
Contract:
Year round contract with option of part-time hours for July, August & September.
Annually renewable. (Six months probation period applies)
Salary:
Dependent on experience. Further details available from
[email protected]
Notice:
Three months notice by either party. (One month’s notice applies within
probation period)
Holidays:
25 days per year pro rata plus statutory holidays
To Apply
E-mail cover letter addressed to The Director outlining potential marketing opportunities for
Dublin Dance Festival along with a detailed CV listing two referees to
[email protected]. Please note that selected candidates will be asked to
complete a short task as part of the interview in order to assess copywriting and presentation
skills.
Closing date for application: 12 noon, 10th July 2013
Interviews: 16th July 2013.
DDF Overview
Dublin Dance Festival is the leading dance event on the Irish arts calendar and we will celebrate
the 10th Festival in 2014. Enabling audiences to discover inspirational artists lies at the heart of
DDF’s mission. The finest international choreographers and dance companies are programmed
alongside artists from Ireland in a variety of venues and spaces around the city. Workshops,
discussions, symposia, film screenings and other events are built around the programme to
create new opportunities for audience members to encounter dance and to explore the art form
more deeply.
Dublin Dance Festival provides a platform for Irish choreographers to develop their work in an
international context, premiering major new Irish works during each Festival and providing key
networking opportunities. Each year the Festival attracts many prominent dance promoters from
overseas for whom Dublin has become an exciting place to discover new dance.
Mission
To present an inspirational, international dance festival that promotes the best of contemporary
choreography, supports artists and develops audiences.
See www.dublindancefestival.ie for further information.