Download advanced marketing course syllabus

ADVANCED MARKETING COURSE SYLLABUS
Instructor: Leigh Olsen
E-mail: [email protected]
PROGRAM CONCENTRATION: Marketing, Sales & Service
CAREER PATHWAY: Marketing & Management
COURSE TITLE: Advanced Marketing
PREREQUISITE: Marketing Principles is the foundational course recommended for all
pathways in Marketing, Sales & Service.
This course does NOT have an End of Course Test (EOCT).
COURSE DESCRIPTION: Advanced Marketing builds on the principles and concepts taught in
Marketing Principles. Students assume a managerial perspective in applying economic principles
in marketing, analyzing operations needs, examining distribution and financial alternatives,
managing marketing information, pricing products and services, developing product/service
planning strategies, promoting products and services, purchasing, and professional sales. This
course also deals with global marketing in that students analyze marketing strategies employed
in the U.S. versus those employed in other countries.
In order to increase the number of application experiences, students are encouraged to
participate in the student organization, DECA, An Association of Marketing Students.
The Marketing Lab Experience: Students enrolled in Advanced Marketing will have the
opportunity to apply to work in the Marketing Lab. The Marketing Lab is the Howard High
School retail store,” The Dawg House.” This is a school based enterprise that offers real life
experience for marketing students.
Advanced Marketing Georgia Performance Standards:
MKT-AM-1 Utilize social-studies skills in marketing, sales, and service to obtain understanding
of customers and the economic environment in which they function.
MKT-AM-2 Utilize distribution knowledge and skill to manage supply-chain activities.
MKT-AM-3 Evaluate financial systems to enhance their impact on business and marketing
operations and decisions.
MKT-AM-4 Gather, synthesize, evaluate, and disseminate marketing information to make
business and marketing decisions.
MKT-AM-5 Utilize pricing strategies to maximize return and meet customers’ perceptions of
value.
MKT-AM-6 Examine marketing activities and related legal considerations to facilitate business
development and growth.
MKT-AM-7 Obtain, develop, maintain, and improve a product/service mix to respond to market
opportunities.
MKT-AM-8 Utilize purchasing and pricing strategies to maximize return and meet customers’
perceptions of value.
MKT-AM-9 Utilize sales knowledge and skill to determine client needs and wants and to
respond through planned, personalized marketing communications.
MKT-AM-10 Utilize promotional knowledge and skill for communication information to achieve
a desired marketing outcome.
MKT-AM-11 Utilize communication skills and technology tools to facilitate information flow in
marketing, sales, and service.
Grading Policy:
85% of the grade will be determined by;
Daily Assignments and Quizzes
Projects
Tests
15% of the grade will be determined by:
Final Exam
40%
30%
30%
15%
KeyTrain Skill Development:
KeyTrain is the training software developed specifically for use in developing and enhancing
the skills assessed by Work Keys, an assessment used to certify employability skills.
Students are expected to complete KeyTrain’s pre-test to determine their current skill
levels. Once the pre-test is completed, teachers and students will collaborate in selecting
one area for targeted skill improvement. A test grade will be assigned for this activity.
Career Opportunities related to this Course:
Advertising and Professional Sales
International Marketing
Event Management
Product Planning and Distribution
Marketing Research
Classroom Resources:
Textbook and Workbook: Marketing Essentials by Glencoe
www.glencoe.com/ose
Internet/ Academic Search Engines
KeyTrain
Macon Telegraph
Synergy-all student work is posted on Synergy
Supplies:
1. 1- Inch 3 ring binder, paper, pencil or pen. I do not supply writing utensils. You will also
have a folder to store your class work.
Classroom Policies and Procedures:
1. It is your responsibility to get make-up work from me if you are absent. Make-up work
must be completed within five school days.
2. I will be available before and after school by appointment.
3. Do not use the computers without my permission. See the internet policy form for more
information about computer use.
4. Be in Dress Code and arrive to class on time.
5. Sit only in your assigned seat. Do not leave your seat for any reason without permission.
You will be assigned a computer to use each day. The computer number will match your
seat number.
6. When you enter the room, sit down and begin the bell work.
7. We will be respectful of each other at all times.
8. When I am talking, you are not talking
9. NOTE: All rules included in the Bibb County Code of Conduct Book will be enforced.
The course syllabus is a general plan for the course; all information contained in the
course syllabus/calendar is subject to change. Any changes will be announced in class and a
revised syllabus distributed to students to be shared with their parents/guardians.
-------------------------------------------------------------------PLEASE READ THE COURSE SYLLABUS AND RETURN THIS FORM TO MRS. OLSEN.
I HAVE READ AND I UNDERSTAND THE CLASS REQUIREMENTS AND PROCEEDURES.
I HAVE READ AND I UNDERSTAND THE COMPUTER/ INTERNET USAGE POLICY.
__________________
STUDENT SIGNATURE
____________________________
PARENT/GUARDIAN SIGNATURE
____________________________________
EMAIL ADDRESS FOR PARENT / GUARDIAN
______________
HOME PHONE
_________________
CELL PHONE
_______________
WORK PHONE
_______________________________________________________________________
MAILING ADDRESS FOR PARENT/GUARDIAN
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