Download see the results - Better B2B Marketing 2016

THE EVENT
What?
One-day conference, featuring 15 presentations. Organized by the Canadian
B2B Marketing Network.
When?
29th February 2016
Where?
Toronto International Centre
How many people came?
Approximately 150 paid attendees
THE OFFER
Take your B2B game up a notch!
• Get up to date on what’s happening with Canadian B2B statistics
and trends in global markets.
• Learn from Canada’s top B2B Chief Marketing Officers about how
they address fast-changing challenges such as technology tools,
marketing, sales alignment, exchange rates and talent
recruitment.
• Hear international speakers share their successes in applying
content marketing and social media to engage qualified prospects
that generate sales.
• Identify technologies and tactics you don’t use yet but could boost
your marketing ROI.
• Align marketing and sales to create more effective teams.
THE KEYNOTES
Ally Motz
SiriusDecisions
Ann
Handley
Marketing
Profs
Scott
Brinker
Chief MarTech
THE SURVEY
• Of the 150 attendees, 35 filled out the post-B3 survey giving us a
23% response rate (the average response rate for a survey is
usually 10%)
• Nearly 45% of respondents heard about Better B2B Marketing
2016 through word of mouth, followed by the internet
• The majority of attendees worked in marketing (34%), followed
by manufacturing (24%) and other industries (24%) that were
not listed on the survey
• The majority of respondents work in marketing at various levels
ranging from coordinator to manager
• 58% of respondents were between the age of 26 – 45 (29%
between 26-35 and 29% between 36-45)
THE SURVEY
• 71% of respondents said they would attend Better B2B
Marketing events in the future and would do so for the
speakers, to stay up to date on what is happening in B2B
marketing and because there are few events that support B2B
marketers.
• 94% of respondents had a good overall experience at Better
B2B Marketing 2016.
• 77% of respondents felt that the information presented at
Better B2B Marketing 2016 was valuable.
• Most respondents found the keynote speakers, most
specifically Ann Handley, to have been the most liked portion of
Better B2B Marketing 2016, followed by the choice of relevant
topics.
• Most respondents disliked that certain presentations felt sales
‘WHY THEY ATTENDED’
VERBATIMS
• Relevant, resourceful, to
be a better B2B marketer.
• Learning and networking
opportunities.
• Useful content.
• To learn about what is
going on in the B2B space
and how it can help my
organization be more
effective, efficient, up to
date with technology, etc.
• To keep up with the latest
news and trends.
• Keeps me up-to-date.
• Good networking.
• Because there is nowhere
else in Canada that I can
get b2b learnings at this
level.
• To encourage that
creative-meets-business
side and learn about the
challenges and new
advancements within the
industry.
•
•
‘WHAT THEY LEARNED’
VERBATIMS
It was a good mix of theory and
case studies: it's an amazing
way to acknowledge the latest
marketing trends and to
understand how to apply it in
your business.
I found all of the speakers very
informative and useful. The
topics were relevant to what is
currently going on in my
marketing department, and it
was great to get such actionable
recommendations from the
speakers. I would love to see
more events, or maybe even a
community develop, from this
where marketers can connect
and brainstorm ideas.
•
Engaging, interesting,
interactive, informative.
•
There aren't many courses or
professional groups dedicated to
supporting marketers in the B2B
world. I found most of the
content valuable and also
appreciated sharing thoughts
and ideas with peers.
•
Good learning experience and
generally good quality
presentations.
•
Informative of current trends
and technology that were
relevant.
•
I found it to be very informative