Download Introduction to Conductor

Introduction to Conductor
Conductor is the leader in Web Presence Management, inspiring marketers
to break their addiction to paid media and create great consumer experiences
through digital marketing.
2 Park Ave, 15th Floor
New York, NY 10016
www.conductor.com
CONDUCTOR | INTRODUCTION
CONTACT
For Press Inquiries:
Cassady Nordeen
[email protected]
718-644-0273
Conductor
2 Park Ave, 15th Floor
New York, NY 10016
www.conductor.com
212.213.6251
@conductor
BOILERPLATE
Conductor is the leader in Web Presence Management, inspiring marketers to break their addiction
to paid media and create great consumer experiences through digital marketing. The Conductor
Searchlight platform transforms a brand’s web presence in unpaid channels, like organic search,
content and social, into a powerful acquisition method resulting in meaningful traffic and revenue
gains. The technology gathers data from the web to deliver insight into where a brand’s content
is getting discovered, how their competition is being found, and the playbook needed to win the
unpaid media war. Conductors’ 500+ customers include global brands like Citibank and FedEx,
emerging leaders like Ancestry.com and LivingSocial, and leading agencies like iProspect &
Razorfish.
Conductor is #38 on Inc. Magazine’s Fastest Growing Private Companies list and named
by both Fortune Magazine and Crain’s Best Places to Work In America. Visit Conductor at
www.conductor.com or on Twitter @conductor.
TAGLINE
Earn the customers paid media can’t buy.
KEY STATISTICS
Founded: Employees: Customers:
VC Backing:
2010
150+
500+
$35 M
Data Processed Monthly:
URLs Analyzed Weekly:
URLs Added Monthly:
23 TB
8,500,000
1,200,000
CORPORATE HIGHLIGHTS
• One of the largest investment to date forearned media technology in Series C financing led by
Investor Growth Capital, FirstMark Capital and Matrix Partners
• Conductor has experienced year-over-year revenue growth of more than 300%
• The top four big agency holding companies use Conductor Searchlight, as well as more than half
of the Top 20 Internet Retailers and more than 100 of the Fortune 500
#38 Inc. 500 Fastest
Growing Private Company
in America
Best SEO Solution
Winner, 2013
5 years in a row ranked a
Crain’s Best Place to Work
in NYC
#4 Best Companies to
Work for in New York State
Fortune’s List of Great
Places to Work
Proud to be part of the
Made in NY technology
initiative
CONDUCTOR | INTRODUCTION
KEY CUSTOMERS
®
CORPORATE SOCIAL RESONSBILITY
Conductor endeavors to cultivate an environment where charitable efforts are supported both on
a corporate and personal scale. Last year, Conductor employees volunteered hundreds of hours
at non-profit organizations around the greater NYC area.
The Conductor Foundation allows Conductor to give back as the company continues to grow.
Its mission is to provide the knowledge, skills, and tools that empower charitable non-profits
to improve their online search visibility to raise awareness of their mission, increase donations
and inspire volunteerism. The Foundation is currently involved with helping non-profits including
World Wildlife Fund (WWF), St. Jude Children’s Research Hospital, Kiva, Co-Op Africa, National
Kidney Foundation, the International Rescue Committee, and more.
Learn more at www.conductorfoundation.org.
C3 CONFERENCE
Now in its fourth year, C3 2014 brought 1000+ industry leaders from around the world together
to share the latest trends and strategies in search marketing. More than doubling the size of the
previous year’s C3, it was Conductor’s largest conference to date.
Attendees spent two full days learning best-in-class digital marketing techniques from global
brands such as FedEx, Citi, Salesforce, Marketo, Vimeo, and Ancestry.com, with keynote
presentations from speakers including best selling author Seth Godin, Founder of SEER Interactive
Wil Reynolds, and Wizard of Moz Rand Fishkin.
They explored essential digital marketing topics like content creation, mobile challenges, and
SEO team building through innovative breakout sessions, and had the chance to network with
hundreds of SEOs, content marketers, senior executives, and industry experts all under one roof.
The roster of content and case studies was unparalleled and everyone walked away with valuable
insights and new relationships.
Learn more about next year’s event at c3.conductor.com.
CONDUCTOR | LEADERSHIP
LEADERSHIP
Seth Besmertnik | CEO & Founder
Seth Besmertnik directs corporate strategy, guides product vision and develops strategic partnerships for Conductor. Since co-founding the
company, he has navigated Conductor through multiple financing rounds and extraordinary growth including being ranked the 13th fastest
growing software company in the US and the 3rd Best Place to Work in New York City. Besmertnik regularly presents at industry events as an
expert in search marketing and frequently guest lectures on entrepreneurship at universities. Besmertnik was selected as a Finalist for Ernst &
Young’s prestigious Entrepreneur of the Year Award.
Kerry Ancheta | VP, Sales
Kerry Ancheta leads worldwide sales for Conductor. Ancheta brings over 20 years of software sales and sales leadership experience as well as
diverse experience leading teams across enterprise, commercial, vertical, public sector, and SMB markets. Prior to joining Conductor, Ancheta
led sales organizations at a variety of successful startups like MySQL (acquired by Sun Microsystems for $1B), MongoDB (most valuable startup
in NYC), and Apprenda (private PaaS startup). Ancheta is passionate about scaling high velocity subscription businesses, and delivering
exceptional value to customers.
Maria Bradley | Senior Director, Customer Success
Maria Bradley leads the Customer Success Team at Conductor and is responsible for managing all aspects of client relationships and strategy.
Conductor’s CS team provides enterprise customers with leadership and expertise to develop search marketing strategies using Conductor
Searchlight. She brings over 10 years of experience in customer-facing roles and experience in the online marketing industry to Conductor.
Prior to joining the company, Bradley led a team of account managers who were accountable for the retention and growth of Fortune 1000
accounts and over 45 million in revenue at Yahoo! Inc.
Jim Caci | CFO
Jim Caci directs finance, human resources and administration functions for Conductor. Caci brings 20+ years of experience running the
finance and operations functions of both public and private companies. Most recently, Caci was CFO at AvePoint, the leader in governance
and infrastructure management solutions for Microsoft SharePoint, where he was responsible for managing the finance and operations for
all of AvePoint’s global entities, including 25 wholly owned operational centers on six continents.
Seth Dotterer | VP, Marketing
Seth Dotterer leads the marketing team at Conductor, responsible for branding and communications, marketing strategy, demand generation
and strategic product positioning of Conductor Searchlight. With over 15 years of online marketing experience, Dotterer has worked with both
startups and the Fortune 100 to develop effective marketing strategies and to utilize technology and metrics to increase sales and profitability.
Prior to joining Conductor, Dotterer worked for consumer electronics manufacturer Turtle Beach managing the successful market placement
and deployment for 80+ products in 11 product segments.
Baruch Toledano | VP, Product
Baruch Toledano leads the product management team and is responsible for working with customers, partners, and internal teams to ensure
that Conductor is always at the forefront of marketing technology innovation. He has over 10 years of experience in product development
and management and has a proven track record of success. Toledano joins Conductor from eBay Inc., where he was Director of Product
Management for Magento, the open-source e-commerce platform. In his role, he was responsible for the development of features and product
offerings that grew annual sales by over 90%, and resulting in Magento becoming the most adopted e-commerce platform.
Eric Reisch | VP, Customer Success & Strategy
Eric Reisch heads Account Development and Sales for Conductor. His work in building out teams, outlining the sales process and helping to
define market opportunity has continually grown revenue over the last few years, helped customers boost revenue and brand recognition and
established Conductor as the leader in SEO technology. Prior to Conductor, Reisch spent three and a half years at Yahoo! as Regional Sales
Manager during Yahoo’s game-changing introduction of search marketing and display advertising into the traditional recruitment listingbased model.
Andrew Wilson | CTO
Andrew Wilson brings his extensive experience building innovative platforms to Conductor, where he oversees all engineering and feature
development for the Searchlight platform. Prior to joining Conductor, Wilson worked at CodeStreet where he held leadership roles in Project
Management, Quality Assurance, and Engineering. Wilson’s experience in multiple areas of technical development and management led to
responsibilities in customer-facing roles in which he provided technical strategy and leadership guidance to customers.
CONDUCTOR | STYLEGUIDE
CONTACT
For Press Inquiries:
Cassady Nordeen
[email protected]
718-644-0273
Conductor
2 Park Ave, 15th Floor
New York, NY 10016
www.conductor.com
212.213.6251
@conductor
Download high-resolution
versions of our logo at:
conductor.com/about-us/artwork
This Style and Brand Identity Guide allows Conductor to maintain a recognizable and
consistent brand worldwide. Please use these guidelines to clarify the usage of all
Conductor brand elements; any use of the Conductor logo or supporting materials must
be approved by Conductor prior to use. For any questions, please contact pr@conductor.
com.
CONDUCTOR LOGO
The Conductor logo is the cornerstone of the brand. It symbolizes how Conductor collects
unstructured data from sources that aren’t always available to our clients. Once this data is
put through the Conductor lens, we deliver actionable and understandable insights. The logo’s
simplicity reflects the order, consolidation, and feeling of control Conductor provides to its users.
To ensure the legibility of our logo, it must be surrounded with a minimum amount of white space.
This isolates the logo from competing elements such as photography, text or background patterns
that may detract attention and lessen the overall impact.
The Conductor logo should always include the Registered symbol in the upper right corner of
the square. The symbol should always be the same color as the rest of the logo text. When using
the word “Searchlight” or the term “SEO Cloud” in text, the first instance should always have the
Trademark symbol after it. Do not manipulate or remove any symbols without prior approval from
Conductor.
MINIMUM
WHITE SPACE
IS EQUAL TO
THE “O” IN
THE LOGO
LOGO ON WHITE
ADDTIONAL CONDUCTOR LOGOS
LOGO ON BLACK
Conductor owns several additional approved logos, including those for the Conductor Foundation,
Conductor Searchlight, and the C3 Conference. They should be treated with the same care as
primary the Conductor logo.