Download Job Spec Senior Marketing Communications Manager

Job Spec
Senior Marketing Communications Manager at Maverick. Autumn 2014
Senior Marketing Communications Manager
Maverick, a specialist B2B marketing agency, based on the banks of the Shannon in Killaloe is
on the lookout for an experienced, creative, digitally adept Senior Marketing Communications
Manager.
Globally B2B organisations are realising that they need to transform their marketing communications and tactics for a digital world.
But many are struggling with the transformation, unsure of what needs to be done and lacking the expertise to drive change. These
companies need a strong, digitally adept marketing partner to help guide them on a transformative marketing journey. To help them
re-think and re-shape their entire approach to marketing communications including strategy, brand, communications assets and
marketing tactics.
Over the past few years we have firmly positioned ourselves in this space. We’re working with some exciting, funded start-ups, some
established, ambitious SME’s and also divisions of larger entities such as Glanbia, CRH and Sage.
We love marketing, we love business, we love design and we love ideas. But most of all, and by far, we love results. We are here to
make a significant difference. We are here to re-think and re-create a segment of the advertising and marketing industry. We intend
to be the best in the world in our niche and to build a highly effective, highly regarded, specialist agency.
Requirements:








Minimum of 4 years relevant experience, at least 1 of those agency side in an account management role, B2B experience
not necessary but is an advantage.
Passionate about the power of branding and marketing communications and in tune with it fundamentals.
A great storyteller and strong copywriting skills – developing engaging, persuasive copy is a key part of the role.
Ability to lead the transformation of a company’s branding and marketing communications: research, strategy, positioning,
brand identity, storytelling, video, graphics, copy, websites, brochures, trade show experiences, ad creative & more.
Proven experience leading the creation of stunningly powerful marketing campaigns using a range of online and offline
tactics - specifically search, social and email - and contribute to the delivery of exceptional results.
Proven to build strong professional relationships with clients and colleagues.
Exceptional oral and written communication skills; engaging, clear presenter and great listener.
The talent, grit and drive to help take us and our clients to the next level.
Responsibilities:








Develop a deep understanding of your clients’ needs, opportunities and challenges.
Lead the shaping of marketing communication strategies and plans that capitalise on these opportunities. Help determine
resources and budgets required. Help present to and negotiate with your clients.
Lead the delivery of transformative marketing programs - from branding through to fully integrated B2B campaigns.
Determine and craft the copy for your client’s marketing communication assets – core pitch, full website copy, brochures,
leaflets, banner ads, print ads, radio ads, emails etc
Lead the day to day marketing services we provide to your clients.
Lead the commercial elements of the account – pricing, billing, contracts etc..
Instrumental in developing new business pitches and proposals.
Become a “thought leader” internally and externally on some aspect of marketing, branding or advertising.
All contents © Maverick Communications International Ltd. // Caherelly House, Killaloe/Ballina, Co. Tipperary, Ireland // All Rights Reserved.
Job Spec
Senior Marketing Communications Manager at Maverick. Autumn 2014
Other Information:



Report directly to the Managing Partner
No direct reports.
Salary very much depends on your experience
Contact:
We offer the opportunity to work with a great team, in a beautiful location, on significant work. Please send a resume and brilliant
cover email to [email protected]. In the subject line, be sure to reference the job title ‘Senior Account Manager’.
All contents © Maverick Communications International Ltd. // Caherelly House, Killaloe/Ballina, Co. Tipperary, Ireland // All Rights Reserved.