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Lesson 2.1 Sports & Entertainment Marketing Defined Copyright © 2014 by Sports Career Consulting, LLC USOE Standard 1.1 Discover the World Of Sports Marketing Standard 1: Students will discover the world of Sports and the use of marketing to promote sports and non-sports businesses in sports Objective 1 Identify and understand the components of the marketing mix as it relates to sports marketing. What is SEM? LESSON 2.1 "I'm tired of hearing about money, money, money, money, money. I just want to play the game, drink Pepsi, wear Reebok.” - NBA Star, Shaquille O'Neal Copyright © 2014 by Sports Career Consulting, LLC What is SEM? LESSON 2.1 What is Sports & Entertainment Marketing? To define Sports & Entertainment Marketing, you must first understand the foundation of the term: Marketing Sports Entertainment Copyright © 2014 by Sports Career Consulting, LLC What is SEM? LESSON 2.1 Marketing Sports The process of developing, pricing, promoting, and distributing products, or goods and services to satisfy customers’ needs and wants Entertainment A source of diversion or physical activity engaged in for pleasure • Can Be Spectatorship • Can Be participation & play Copyright © 2014 by Sports Career Consulting, LLC Whatever people are willing to spend their money and spare time viewing rather than participating Marketing Defined and the Marketing Mix or 4 P’s of Marketing What is SEM? LESSON 2.1 Leisure Time It is the goal of the sports and entertainment marketer to provide a product or service that can satisfy the needs and wants of those individuals who choose to be entertained during their leisure time Copyright Leisure time is the time available to people when they are not working or assuming responsibilities, often times referred to as “free time” © 2014 by Sports Career Consulting, LLC What is SEM? LESSON 2.1 What is Marketed? • DURABLE GOODS • NONDURABLE GOODS • SERVICES • IDEAS Copyright © 2014 by Sports Career Consulting, LLC What is Marketed cont.? PEOPLE PLACES ORGANIZATIONS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Producers • Individuals or Companies that have products to be sold • They create the “supply” • They are willing to exchange the product or service for something of value Consumers • Individuals or companies that have needs to Be met and that have something to exchange • They create the “demand” • They have something to exchange for a Product or service and are willing to do so Benefits of Marketing • Add UTILITY to goods and services – Added value • Makes buying convenient • Maintains reasonable prices • Provides a variety of goods and services • Increases production 5 Types of Utility FORM PLACE TIME POSSESSION INFORMATION LESSON 1.1 REVIEW (ANSWERS) What is SEM? 1)Define sports marketing and entertainment marketing Sports marketing is the act of using sports as a platform to market products or services and increase sales; or the process of marketing and selling the sports property itself. Entertainment marketing is the process of developing, promoting, and distributing products, or goods and services, to satisfy customer’s needs and wants through entertainment, or any diversion, amusement, or method of occupying time Copyright © 2014 by Sports Career Consulting, LLC