Download Marketing Today and Tomorrow

Chapter 1
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Marketing is: (short version) ______________________
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Who is the guiding light of your business
philosophy? ____________________
S___________
W__________
O___________
T____________
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Understand the importance of studying marketing
Explain what marketing is and describe important
marketing functions
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Marketing is analyzing and satisfying consumer needs
Explain why businesses need marketing
Describe the functions of business
Define the marketing concept
Determine how the marketing concept is implemented
Describe how businesses approach marketing
differently today than they did in the past
How is marketing changing business
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Marketing plays an important role in business
operations
It is essential to the success of manufacturers,
retailers, government agencies, hospitals, law
offices, schools, and churches
All marketing activities should be directly
related to the needs of customers.