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Socialist Realism
Characteristics of the Style
1. Proletarian: relevant/understandable to the
people
2. Typical: scenes of everyday life
3. Realistic: representational
4. Partisan: supportive of aims of state/party
Propaganda Techniques
Propaganda:
the use of a variety of communication
techniques that create an emotional appeal to accept a
particular belief or opinion, to adopt a certain behavior or to
perform a particular action.
Technique #1: Name Calling – links a person, or idea,
to a negative symbol. Examples: commie, fascist, yuppie
Technique #2: Glittering Generalities - use of
virtue words; the opposite of name calling, i.e., links a person,
or idea, to a positive symbol. Examples: democracy,
patriotism, family
Technique 3: Transfer -
a device by which the propagandist
links the authority or prestige of something well respected and revered,
such as church or nation, to something he would have us accept. Example:
a political activist closes her speech with a prayer
Technique 4: Testimonial -
a public figure or a celebrity
promotes or endorses a product, a policy, or a political candidate.
Examples: an athlete appears on the Wheaties box; an actor speaks at a
political rally
Technique 5: Plain Folks -
attempt to convince the
audience that a prominent person and his ideas are “of the people.”
Examples: a prominent politician eats at McDonald’s; an actress is
photographed shopping for groceries
Technique 6: Bandwagon - makes the appeal that
“everyone else is doing it, and so should you.” Examples: an ad states that
“everyone is rushing down to their Ford dealer”
Technique 6: Fear -
plays on deep-seated fears; warns the
audience that disaster will result if they do not follow a particular course
of action. Example: an insurance company pamphlet includes pictures of
houses destroyed floods, followed up by details about homeowners’
insurance.
Technique 7: Bad Logic - an illogical message is not
necessarily propagandistic; it can be just a logical mistake; it is
propaganda if logic is manipulated deliberately to promote a cause.
Example: Senator X wants to regulate the power industry. All Communist
governments regulate their power industries. Senator X is a Communist.
Technique 8: Unwarranted Extrapolation - making
huge predictions about the future on the basis of a few small facts.
Example: If the U.S. approves NAFTA, thousands of jobs and factories will
move to Mexico.
Propaganda Posters
1.Choose either the Nationalists or
Communists to create a propaganda poster.
2.Your poster must use at least two
propaganda techniques to sway your
audience’s opinion.
3.Your poster must have color.
4.Your poster must have words AND pictures.
The Two Ideologies/Groups
and their Goals
The Nationalist were
driven by the ideas of
Sun Yatsen and his
Three People Principals:
1.Democracy
2.Nationalism
3.People’s Livelihood
The Communist Party
were focused on
creating a socialist
state in China
1.Redistribute land
2.Empower workers
3.Create an egalitarian
(equal society)