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Transcript
AQA GCSE Business Studies Teacher Guide Chapter 7 Marketing AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — product Boston matrix: • analysing products — dogs, cash cows, question marks and stars Product life cycle: • stages a product passes through AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — price There are different methods of pricing: • price skimming • penetration pricing • competitive pricing • loss leader • cost plus pricing AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing What influences price? • Costs of production. • Competitors’ prices. Can you think of any other influences? AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — promotion Businesses can promote products by: • advertising • personal selling • public relations • sales promotions AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Marketing mix — place Describes the distribution channel. • Direct to customers. • Using wholesalers and retailers. How does Dell distribute its products? AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Other methods of distribution • Mail-order businesses. • Telesales. • Online selling. AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing Wholesalers and retailers • These help to distribute products to customers. • Using them can reduce the producer’s profits. AQA GCSE Business Studies Teacher Guide: Chapter 7 Marketing The choice of distribution method Depends on: • costs • level of control • the type of product
