Download Press Release

Sample Press Release – Free Screening
FOR IMMEDIATE RELEASE
Contact:
<Insert Name>
<Insert Practice Name>
<Telephone Number>
<e-mail address>
<Practice Name> Offers Free Eye Exams in <Area or State>
Exams will include the optomap® retinal exam
<City, State> / <Date> – In an effort to provide access to quality eye care, <Practice Name> will offer free
eye exams to <INSERT GROUP> in <Area or State>, which will include the optomap.
“Regular eye exams are crucial for people of all ages in order to maintain good vision, and detect eye
disease and damage early in order to prevent unnecessary vision loss,” said <Doctor Name>, <Practice
Name>. “Many people are unable to get the proper eye care they need due to their financial situation or
the fact that they are uninsured. My goal is to help these people by providing free eye exams to qualified
individuals and their families.”
<Practice Name> is <either “the only” or “one of few”> practices in the <area or state> using the optomap
as part of a comprehensive eye exam. The optomap captures an image of virtually the entire retina.
Since its introduction, millions of exams have been conducted worldwide, assisting in the diagnosis of
serious eye conditions – such as diabetic retinopathy, retinal detachments and macular degeneration that
would have otherwise gone undetected.
The optomap non-invasively captures an instantaneous, ultra-widefield digital image of the retina,
revealing important information for the comprehensive evaluation of systemic and ocular health. The
image, which is captured in a quarter of a second, enhances clinical care, patient satisfaction, and
practice efficiency. It is performed quickly and easily which enables practitioners to spend more time
diagnosing and educating rather than gathering information. An optomap is performed as an initial step in
a comprehensive eye exam. An optomap image provides the practitioner with a tool to help discover
retinal disease, and assist in the diagnosis of eye conditions – and potentially other health conditions –
early. It also enables the practitioner to effectively determine the next course of action.
Early detection of any retinal abnormality may lead to earlier and safer treatments and in many cases
prevent vision loss. An optomap should be performed annually regardless of symptoms, thereby allowing
doctors to observe subtle changes occurring as their patients age.
About <Practice Name>
<Practice Name> located in <City, State> is a <Insert two or three sentences describing your practice>. For more information on
how to qualify for a free eye exam, contact <Your Name> at <Phone Number>.
About Optos
Optos plc (LSE: OPTS) has the vision to be The Retina Company. We aim to be recognized as a leading provider of devices and
solutions to eyecare professionals for improved patient care. Optos' core devices produce ultra-widefield, high-resolution digital
images (optomaps®) of approximately 82% of the retina, something no other device is capable of doing in a single image. Our
expanded product range now includes ultra-widefield imaging, OCT, visual acuity, perimetry, and treatment laser products.
For more information please visit our website www.optos.com.
###
Optos, Inc. · 67 Forest Street · Marlborough, MA 01752 · 800-854-3039
Optos plc · Queensferry House · Carnegie Business Center · Dunfermline
KY11 8GR · UK Registered in Scotland SC139953