Download Marketing - Abbey Grange

How do you find out...
 Think of the various ways that you find out about a
new product.
Finding out about
new products...
Lesson Objectives
 To know and understand what is meant by the term
‘marketing’.
 To understand why marketing is important to
business.
What is Marketing?
 Marketing is about knowing and understanding
your customers.
 When a business decides to develop a new product
it will begin by looking at its customers and
identifying what they need / want. (Research
Stage)
 They will then create the product and inform /
persuade the customer to buy it. (Selling Stage)
Continued...
 A company who takes the time to understand the
needs and wants of the customer will produce
successful products.
 This is because they will not produce things that
customers don't need or don't want!
 A business that does not take the
time to understand the customer will
fail.
Task 1
 Answer the following questions:
 What is marketing?
 What must a business do BEFORE it produces a new
product. Why???
 Why is marketing important to a business?
Task 2
 The second stage of marketing is
the selling stage.
 How do these businesses inform
you of their products.
 Do you think the methods they use
are good?
 How else do you think they could
inform you of their products?