Download ROLE TITLE Principal Marketing Consultant CLASSIFICATION

ROLE STATEMENT
Form HR02-1.1
ROLE TITLE
Principal Marketing Consultant
CLASSIFICATION
ASO7
BUSINESS UNIT
Strategic Marketing and Communications
TEAM
Strategic Marketing
Pos No:
BM4049
INCUMBENT
ROLE PURPOSE (primary purpose as relates to DMITRE strategic objectives)
Responsible for the development, delivery and evaluation of strategic local, national and
international marketing campaigns.
The role will ensure the integration of advertising,
communications, digital media, event management, brand management and market research
activities consistent with the achievement of the Department’s objectives.
ROLE OUTCOMES (what needs to be achieved)
1
Leadership and direction is provided for the successful development, delivery,
management and evaluation of strategic marketing and communications programs which
support the Department’s objectives.
2
Complex and sensitive market intelligence is gathered, analysed and monitored to identify
and implement cost effective strategies which fully leverage the benefits and exposure to
be gained from marketing.
3
Expert consultation, facilitation, liaison and advice is provided to the Strategic
Communications Unit, DPC in support of the Premier’s Communication Advisory Group
process.
4
Emerging media and market trends are identified and applied to effective marketing
approaches that meet industry and Department requirements, including the establishment
of marketing metrics to measure the success of activities initiated.
5
Expert input is provided into the development, implementation and review of marketing and
brand management policies, procedures and guidelines ensuring compliance and
alignment with the objectives of the Directorate.
6
Effective relationships, networks, and alliances ensure the successful delivery of a diverse
range of marketing projects with other government agencies, non-government bodies,
department staff and suppliers.
7
Projects and events are initiated, planned, administered, evaluated and reported on, in
accordance with policy, processes, time and budget constraints, and in collaboration with
project stakeholders, DMITRE staff and management.
8
DMITRE’s print material requirements are identified in support of the department’s
objectives and their production co-ordinated and project managed to completion, in
consultation with suppliers from the creative and print industries.
Enquiries:
HR Team
Effective Date:
1 October 2010
Review Date:
1 October 2011
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9
Timely research, analysis and expert advice on complex and sensitive issues and trends is
provided to key stakeholders in the form of position and discussion papers, Ministerial
briefing notes, speech notes and Cabinet Submissions.
10
Representation of the Department’s position on relevant committees and working parties.
11
Diverse stakeholders are motivated to work together as a team to achieve objectives, and
positive representation of, and contribution to, the achievement of Departmental goals.
12
Contribution to effective trade development and investment attraction in line with the South
Australia Strategic Plan targets and Departmental strategies.
13
Government legislation, Code of Ethics for the SA Public Sector, DMITRE policies and
procedures, are complied including ethical/accountable resources and information
management, OHS&W and injury management, risk management, and equity/diversity
strategies of the public sector..
RELATIONSHIPS
1
Reports to the Manager Strategic Marketing, and supports the work of the Strategic
Marketing and Communications Business Unit. Acts in this role as and when required.
2
Liaises with, and provides expert information and marketing support to staff across the
department, including DMITRE’s network of overseas offices.
3
Works closely with key internal stakeholders across the department and external suppliers,
such as advertising agencies and market research consultants, in support of marketing
projects.
4
Provides guidance to staff within the Business Unit.
5
Liaises with Ministers, Strategic Communications Unit, DPC, interstate/overseas
counterparts, Local, State and Commonwealth Govt agencies, Regional Development
Australia, community groups and with industry associations, where applicable.
QUALIFICATIONS
1
Essential – Tertiary qualifications in Marketing, Communications, or equivalent.
2
Desirable – N/A.
TECHNICAL EXPERTISE
1
Broad knowledge of marketing and communications theory and methodology across all media.
2
Knowledge of key international, national, state and regional economic development policies
and programs and national and international trends and influences that affect the State
economy.
Sound knowledge and experience in the analysis of complex data utilising current software
tools and technologies including the use of applications within a Microsoft Windows / MS
Office environment.
3
4
Sound knowledge and experience in the preparation of printed materials, in support of
overarching communications objectives, and engaging and liaising with creative and print
industry suppliers.
Enquiries:
HR Team
Effective Date:
1 May 2012
Review Date:
1 May 2012
Version 1
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PERSON CAPABILITIES
Abilities :1 Think strategically, conceptually and creatively and analyse and resolve complex business
problems, at both strategic and operational level.
2
Communicate clearly, concisely and effectively both verbally and in writing with people at all
levels including proven ability to consult, liaise and influence, and negotiate and manage
conflict with tact and diplomacy.
3
Exercise a high level of judgement, determine goals and priorities and operate under broad
direction.
4
Model PS Act public sector principles and practices, ethical decision making, OHS&W and
injury management, equity/diversity strategies, and change management.
Sound Experience in :5 Managing significant Business Unit and project resources to deliver work programs/projects
within timeframes and budgets.
6
Initiating, developing and managing integrated strategic marketing campaigns, events and
collateral.
7
Commissioning and evaluating complex and sensitive market research as a basis for the
development and evaluation of strategic marketing campaigns.
8
Providing expert advice and information to a wide range of people and groups.
9
Leading and overseeing brand development and management.
10 Developing positive relationships with key internal stakeholders, suppliers, other public and
private sector organisations and the business community.
11 Developing, interpreting and advising on strategies and policies and providing succinct reports
and briefings to senior executives in government or the private sector.
SPECIAL CONDITIONS
1
Out of hours business work.
2
Intra state, interstate and overseas travel.
3
Participate in recovery activities relating to emergency management.
Approved by
Authorised
Officer
Acknowledged
by Occupant
/
Enquiries:
HR Team
Effective Date:
1 May 2012
Review Date:
1 May 2012
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