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Content Marketing Give Your Business A Boost With Hartford Courant Media Group Targeted Multi-Media Products and Services Content Marketing with Hartford Courant Media Group Leverage the authority of courant.com to develop, publish and promote your content Reach and influence Facebook users to build your community with useful, engaging content Extend reach to your target audience with native ads on our site network Elevate your Google exposure with content that educate and informs Native Advertising: a form of advertising that integrates high-quality content into the organic experience of a site by conforming to the site design, preserving the user experience that results in click through rates similar to editorial content. Content & Distribution Courant.com Content Section Native Advertising(on/off site) Ads appear as content on other new websites other than courant.com Facebook Brand Content Tool Branded Content on Courant.com SHARING WIDGETS Allows sharing via social and email PHOTO/VIDEO GALLERY Creates excitement and engagement AD PLACEMENT Delivers key messaging and drives traffic to your website Content Distribution Distribution through Network Native Advertising We drive interested readers to your article using native ads on our network of partner sites and from sections on courant.com Native Ads on our Site Network Native Ads on courant.com Content Distribution Distribution: Facebook Brand Marketing We associated your articles with the 122,000 people who like the Hartford Courant on Facebook Promoting Your Content to a Broad Audience on Facebook Facebook Handshake Tool Branded content is a growing and evolving part of the media landscape. On Facebook, we define this as content that features a third party product, brand, or sponsor ("marketer"). It is typically posted by media companies, celebrities, or other influencers. Verified Pages (with the blue checkmark) can share branded content on Facebook .. We tag the customer’s Page in any post that mentions a third party brand, product, or sponsor. When tagged, the customer will be notified and will be able to see high level performance insights, such as reach and engagement for the post. They also have the ability to share the post to their Page and put additional spend against it. Program Options Special Section Branded Content on Custom Landing Page - # of Articles Custom Branded Leaderboard and Cube Fixed Position Display Ads Three Month Promotional Plan – Exposure Level Options per Article ROS Native Unit on courant. Com Social Media Branding Facebook Native Network Site Branding Three Month Total Fee Estimated impressions Estimated impressions Estimated Impressions Guaranteed Clicks - 55,000 75,000 300 $1,520.00 50,000 100,000 87,500 350 $2,175.00 100,000 150,000 125,000 500 $2,937.00 150,000 200,000 200,000 800 $3,950.00