Download Rob Shields is the founding Principal of Pinpoint Marketing

Rob Shields is the founding Principal of Pinpoint
Marketing Partners, a firm specializing in providing
consultative services for market-driven growth
strategies and customer-centric organizational
design. He also serves as the Board Chair of the
Canadian Marketing Association.
Prior to Pinpoint, Rob Shields was responsible for leading Aeroplan’s
commercial team and managing all aspects of growing the program’s
partner engagement.
Rob has a great depth of knowledge and expertise in the Consumer
Marketing field, having extensive experience in strategic
development and implementation of integrated marketing programs,
systems and business models, as well as a core business
development and marketing background.
Prior to joining Aeroplan, Rob was Vice President of Customer
Relationship Management and Chief Privacy Officer of Hudson’s Bay
Company. In this capacity, Rob played a leadership role in the
creation of the Hbc brand and Hbc Rewards program. Prior to joining
Hudson's Bay Company, Rob held a variety of senior positions with
Optus Corporation, Braxton Associates / Deloitte & Touche Consulting
Group, the Loyalty Group and Warner Lambert.
Rob received an Honours Bachelor of Science from the University of
Western Ontario and a Master of Business Administration specializing
in Marketing from Queen's University.