Download A mobile-optimized site is a condensed, highly

 A mobile-optimized site is a condensed, highly-functional, and elegant accompaniment to
your main web presence
 A mobile website does not replace your main web presence; it is a way for users and new
customers to engage with you at a moment's notice, when and where they want
 Poor experiences DO NOT convert customers!
 Users expect their mobile experience to be as good as their desktop experience
o 40% of consumers have turned to a competitors site after a bad experience
o 67% of consumers say a mobile-friendly site makes them more likely to buy a
product or use a service
o 48% of users say they feel frustrated and annoyed when they get to a site that’s
not mobile-friendly
 A mobile-friendly website can help GROW your local business
o 1 in 5 Google searches are performed on smartphones
o 95% of smartphone users search for “local” information – 61% of them actually
call
o 70% of mobile searches lead to action within 1 hour

What is the lifetime value of a customer? If you’re using Google Analytics, you can quickly figure out
how much traffic you’re getting from smartphones. Do the math, assume 25% don’t convert because of
poor experiences and you’ll quickly determine how much money you’re losing