Survey
* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Arina Winkelman, Web Design - South Queens Chamber of
Document related concepts
no text concepts found
Transcript
Marketing Tips to Grow Your Business (without the big bucks) Arina Winkelman Web Design Web Design, WordPress, Shopify www.arinawinkelman.ca 902-685-2978 Today, talk about • Marketing - what are you selling to who? • Marketing - Promotional - Tactics/Ideas • Traditional and Digital & Web Marketing • Social Media Tips Marketing Ideas - Rating (time & money) easy to do more effort sustained effort What are You Selling - to Who? Who are Your Customers? • detailed profile of your typical customer: • interests, demographics, purchasing habits What are You Selling? Features versus Benefits • Are you selling a product with certain features? • But customer is buying benefits (driven by emotion) Grocery Store sells (just) food? • convenience - hot cooked chicken • comfort - tub of premium ice cream • quiet - sugary cereal to quiet the cranky youngster Traditional Marketing Radio • QCCR 99.3 FM Radio • check out their display today Print Media • Canada Post: Direct Mail 16¢ - 46¢; Snap Admail™ • Why? Mail volume down - Low competition • Search out local print media • DVL Publishing: check out their display today • North Queens ‘Good News’ - quarterly community paper Traditional Marketing … Publicity • run a contest (be creative) • sponsor, or host, an event Referrals • ask current customers if they know someone who could use your service • thank customers who send a referral • offer incentives for referrals: (one referral, get a free consultation) Traditional Marketing … Business Development • companies with complementary products & shared customer base • develop a win-win business relationship • joint advertising, newsletter cross-promotion • organize a themed event (eg: Happy Dog Day) Digital / Web Marketing Email Marketing (highly effective) • sponsor, or place ad, in another business’s enewsletter • create your email newsletter Blog • contact local blog (publicity, mention, be a resource) • guest post on another blog • start your own • online content = “evergreen content” Digital / Web Marketing … Video Marketing • YouTube channel • eg: product promotion • Facebook Video • Deep Blue Media (check out their display today) Digital / Web Marketing … Online Display Ad • Online display ad: local news, business, industry website(s) Online Directories • Region of Queens Business Directory (with pictures) • Google My Business / Google Places Listing (Control how you appear on Google Search and Google Maps) • https://www.google.com/business/ Digital / Web Marketing … Social Media • Posts/tweets: Helpful, share, entertain, for audience building • Paid ads: low cost, highly targeted ads • • Facebook Pages: business to consumer • LinkedIn (profile & company pages): business / professional • Twitter: newsy, time sensitive Facebook Groups, LinkedIn Groups: join discussions Digital / Web Marketing … Social Media … • Chose to be where your customers are ( a handful ) • Get organized. Have a social media calendar • Be ‘strategic’. Create & share posts your customers care about • Messaging: “4-1-1” e.g. 4 light, 1 soft sell, 1 hard sell • Use online tools to help create, schedule, and analyze results (do ‘likes’ lead to sales?) • FB Insights, Buffer, Hootsuite, Pablo, Canva, IFTTT Digital / Web Marketing … Finding Ideas for Posts, Blog, Newsletters • Questions/comments from customers (helpful) • Industry news and information sources (share or create new) • Competitors & others (newsletters, social media) • Eg: Selling Shoes: • helpful: how to remove salt from leather boots • entertaining: who invented ‘penny loafers’, share archival photos showing footwear, fashion news/trends on shoe styles • photos of customers (or you) wearing their new shoes Marketing Research Research / Collect Information for: • Marketing tactics: eg: Radio, social media, online display ads • Messaging: eg: photos/graphics, text, CTA (call to action) Where to look? • what are competitors and other businesses doing • ask / listen to customers : what they read, watch, notice, like • what works on you (personally) Generate list of viable tactics and ideas. Choose from list. Do, Evaluate, Adjust, Do Again = Success 14 Questions? Arina Winkelman Web Design Web Design, WordPress, Shopify www.arinawinkelman.ca 902-685-2978
