Download What is Albert Mehrabian`s research?

What is Albert Mehrabian’s research?
People assess likeability using 7% words,
38% tonality and 55% body language.
Dr Albert Mehrabian, retired Professor of Psychology, of the University
of California is best known for his publications on verbal and nonverbal
messages in communication.
His ‘Eureka Moment’ was the law of likeability.
He discovered people will assess whether we like and respect each other
by how we are perceived. His studies show we remember about 7% of
how the communication makes us THINK, the words of verbal
communication, what was actually said. We remember 93% of how the
person makes us FEEL, the vibe. This is further broken down by our tone
of voice being 38% of the vibe perception and our body language being
55%. If people feel our vibe matches our words they are more likely to
like you. Therefore, how we behave saying our words is 13 times more
impactful than our words.
This is because our first language, how we FEEL is communicated as
body language.
Our second language, words, communicates how we THINK.
7%
words
93%
vibes
In this cartoon, Red is unlikely to remember
Bluey’s name, especially if Bluey is
wearing a different colour next time they
meet. Red will more likely remember Bluey’s
vibes - being family focused rather than
focused on broader teams.
Bluey is more likely to remember Red’s name if the handshake is firm,
matches the confident vibes Red shows and if Red has children who play
sport. They have something in common to build the relationship.
Ref: Mehrabian, Albert (2009). “Silent Messages” – A Wealth of Information About Nonverbal Communication
(Body Language)”. Los Angeles, CA