Download The influence of business, marketing and advertising on popular

The influence of business, marketing and advertising on popular
culture.
Advertising is a commercial venture instigated by organizations, businesses
and services to market a product or service.
Television is often the most effective method used to advertise a product, and
viewers are subjected to countless advertisements during peak viewing times,
with view to increase product sales.
Companies will often follow up television advertising with magazine
advertising, billboards and radio advertisements.
On average, people will have seen two million advertisements by the age 65.
Free to air television advertising accounts for 34% of total advertising in
contemporary society, and companies purchase ‘seconds’ of time.
The influence of advertising is significant, particularly in regards to younger
age groups. As children are in the early developmental stages, they tend to be
more affected by advertising.
Children’s Television Standards specify that during pre-school programs, no
advertising is allowed, whilst during children’s programs, 5 minutes of
advertising can be shown in each 30 minute period. Advertisements must also
be clearly presented, not mislead children or pressure them to ask their
parents to purchase.
1. What does marketing a product involve?
2. Why is advertising essential?
Content analysis of Barbie Advertisements over time
Log on to www.barbiemedia.com and click on the Video link and then select
History.
1. Select 5 advertisements across time, note their date/year of production
and the product name. Compile a list of features that make/made these
advertisements appealing or not appealing, (remember context of
original viewing in your analysis). These feature may include








color
movement
animals
use of experts
children
humour
music
testimonials
2. Assess the degree of influence advertising has over the consumer.
Content analysis of Barbie Advertisements over time
Log on to www.barbiemedia.com and click on the Video link and then select
History.
2. Select 5 advertisements across time, note their date/year of production
and the product name. Compile a list of features that make/made these
advertisements appealing or not appealing, (remember context of
original viewing in your analysis). These feature may include








color
movement
animals
use of experts
children
humour
music
testimonials
2. Assess the degree of influence advertising has over the consumer.