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Cognos Partners Deliver Scenario to Clearly Identify the Factors Driving Your e-Business ™ SCENARIO FROM COGNOS HELPS YOU BETTER IDENTIFY THE FACTORS AND EVALUATE THE MEASURES THAT DRIVE YOUR E-BUSINESS. IT UNCOVERS THE PATTERNS AND RELATIONSHIPS THAT EXIST IN YOUR BUSINESS DATA, GIVING YOU THE INSIGHT YOU NEED TO MAKE INFORMED, TIMELY BUSINESS DECISIONS WITH EASE—AND WITH CONFIDENCE. QUICK, EASY ACCESS TO WHAT’S DRIVING YOUR BUSINESS Scenario allows you to quickly identify and rank the factors: buying patterns, customer profiles, delivery mechanisms, and so on that have a significant impact on your key business measures. For each factor, Scenario can drill down to identify other factors that are further contributing to your result. So you can see what is driving the factors that are influencing measures such as profit margin, customer loyalty, and sales. Scenario can also identify what is not a factor, as well as highlight data that is unexpected, and possibly incorrect. Very quickly, you gain a complete profile of what’s working and what’s not. INFORMED, OBJECTIVE DECISION MAKING Scenario uses the latest data mining techniques to ensure complete, objective analysis results. It lets you confidently confirm what your business knowledge tells you and discover high-impact information that you may have missed. You are freed from determining which data to assess, so you can focus on evaluating Scenario’s results to determine what is really driving your business. Scenario gives you the power to: ■ ■ ■ ■ ■ ■ ■ Easily identify and rank the factors that impact a target such as Percentage Margin. Quickly and easily perform classification, market segmentation, customer profiling, and outlier detection Rank the factors driving your business Drill down within factors to build a profile of success Choose from different views of your data: graphs, classification trees, original data, and written interpretations Tailor the way you see the data: zoom, collapse and expand, group and ungroup, filter and focus, and more Refine your data through data row removal and calculated columns Extend your analysis to include query and reporting and multidimensional analysis through Cognos Impromptu® and PowerPlay® SYSTEM RECOMMENDATIONS • IBM 486 or greater • 8 MB RAM (minimum) • 20 MB free disk space • Microsoft Windows NT, Windows 95, Windows 98 Data Sources Scenario supports data from text files, Excel, and Lotus 1-2-3 worksheets, dBase tables, and the following databases via Impromptu reports: View analyses of continuous and categorical data in segment graphs, classification trees, literal interpretations, and raw data forms. Scenario features: ■ Ranked factor analysis ■ Robust data mining techniques, such as classification, segmentation, and outlier detection ■ Choice of analysis strategies ■ Both continuous and categorical data ■ Intuitive graphical views, including classification tree, segmentation, data, explain, benchmark, statistical flyouts, and factor summary reports ■ Presentation flexibility ■ Automated assistants, including import wizards, drill-all, bookmarks, and templates ■ Data row removal/retrieval and calculated columns ■ Drill down to details ■ Integration with Cognos BI services ■ Fast implementation through tutorials, online help, awardwinning documentation, and Scenario’s intuitive interface ■ Familiar Microsoft Windows-based processing environment InterBase Open Ingres Centura SQLBase Informix Microsoft SQL Server ORACLE Sybase Adaptive Server MDI DB2 Gateway OmniSQL Server Sybase DirectConnect ODBC ABOUT COGNOS As the world’s largest and most successful vendor of enterprise business intelligence solutions, Cognos plays a mission-critical role in making our customers successful. Cognos solutions leverage Internet technology to make information easily accessible to everyone in your enterprise, as well as to your customers and across your supply chain. The results: decision-making that is better coordinated across the entire organization. More effective customer acquisition and greater customer retention. Improved business performance— at e-speed. Cognos Web-based technology is a cornerstone of e-business. From the creation of data marts, to pre-built e-applications, to sophisticated reporting, analysis, and visualization, Cognos software delivers the breadth and flexibility organizations need to thrive in the Internet economy. Visit our Web site at www.cognos.com/about/worldwide.html to locate the Cognos office nearest you. Cognos, the Cognos logo, Impromptu, PowerPlay, and Scenario and are trademarks or registered trademarks of Cognos Incorporated in the United States and/or other countries. All other names are trademarks or registered trademarks of their respective companies. Stock No: 28906 July 2000 Printed in Canada using recyclable materials.