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HYPOTHESES AND ANALYSES
Based on our previous research that suggests a link between binding morality and self-control
moralization, we predict that priming binding-morality concepts (see “BINDING CONDITION”
below) increases the moralization of self-control behaviors compared to priming individualizingmorality concepts (see “INDIVIDUALIZING CONDITION” below), and compared to two neutral
control conditions. We do not have predictions regarding the contrast between priming
individualizing-morality concepts and the two neutral control conditions. We include two different
control conditions to rule out any possible effects of reading about the ancient figure Sostoras.
Provided that there are no differences between the control conditions, we plan to collapse both
conditions into one.
Because participants will be paid to participate in this study, they will have incentive to complete
the study more than once. For this reason, data from repeat IP addresses will be deleted in
order to reduce the possibility that a single participant completed the study more than once. For
every repeat IP address, data from the first case associated with that IP address will be
retained, but subsequent cases will be deleted. We will also exclude participants who fail the
attention check question (i.e., the first item on the “FINAL PAGE” below). Specifically,
participants will be excluded from analyses if they select a number option on this item and/or do
not type “yes” in the required section.
We plan to use a univariate ANOVA to investigate if priming morality concepts affects selfcontrol moralization. We will use independent sample t-tests to test the hypothesized contrast
effects between the four conditions.
Age and gender items will be used for demographic and exploratory purposes only. We do not
have any hypotheses related to these items.
METHODS
In what follows, you will complete a set of short questionnaires. Click on the >> button to start.
------------------------------------------------------PAGE BREAK----------------------------------------------------Participants will first be randomly assigned to read one of the following passages:
BINDING CONDITION: Sostoras was a great cultural hero of ancient Sumer. Sostoras was a
decorated warrior, but more than anything, his fame derived from his reputation as a man of
exceptional character. Throughout his life, Sostoras showed unwavering loyalty and
patriotism, as well as a ceaseless respect for the traditions of his society. He was also
considered a true holy man on account of his deep and lasting piousness and chasteness.
As a result of his superior moral standing in Sumer, Sostoras was eventually awarded a small
kingdom of his own to rule. For 50 years, Sostoras worked tirelessly to purify his kingdom by
cultivating the character and virtuousness of his citizens. When Sostoras finally died, his
kingdom was known throughout Sumer as a bastion for purity, respect for tradition, and
extraordinary loyalty.
------------------------------------------------------------------------------------------------------------------------------INDIVIDUALIZING CONDITION: Sostoras was a great cultural hero of ancient Sumer. Sostoras
was a decorated warrior, but more than anything, his fame derived from his reputation as a man
of exceptional character. Throughout his life, Sostoras showed unwavering concern for the wellbeing of others, as well as a ceaseless commitment to justice and fairness.
As a result of his superior moral standing in Sumer, Sostoras was eventually awarded a small
kingdom of his own to rule. For 50 years, Sostoras worked tirelessly to improve his kingdom by
cultivating the character and virtuousness of his citizens. When Sostoras finally died, his
kingdom was known throughout Sumer as a bastion for compassion, fairness, and
equality.
------------------------------------------------------------------------------------------------------------------------------PURE CONTROL CONDITION: Please press the arrow to continue.
-------------------------------------------------------------------------------------------------------------------------------
READING CONTROL CONDITION: Sostoras was a man who lived in ancient Sumer. Sostoras
was a pottery producer. Throughout his life, Sostoras enjoyed talking about the events of the
day with other people.
As a result of living in Sumer, Sostoras was a Sumerian citizen. This gave him the right to own,
and cultivate, land. It is unclear to historians whether Sostoras took advantage of this right.
When Sostoras died, he left behind a lot of pottery.
------------------------------------------------------------------------------------------------------------------------------Participants in each condition (except the “pure control condition” will answer the following item:
To what extent do you admire Sostoras?
I have little admiration for Sostoras (1) -----------I have a great deal of admiration for Sostoras (6)
Participants responses to this question are not of interest to us.
---------------------------------------------------------PAGE BREAK-------------------------------------------------Instructions: People often differ from one another in whether they attach moral significance to
various activities. We would like to know which of the following activities you regard as being
morally relevant. We do not want you to tell us whether you think the activities are moral or
immoral, we want you to tell us whether they are relevant to morality at all. For example, most
people would consider the choice of a favorite color as irrelevant to morality, whereas the choice
to shoplift might be considered very morally relevant. Please indicate on the scale provided the
degree to which you think the following activities are relevant to morality.
Putting off work that needs to get done.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
Losing patience.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
Consuming more food than I should.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
Spending rather than saving my money.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
Avoiding physical exercise.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
Drinking beer.
 Not at all morally relevant (0)
 Not very morally relevant (1)
 Slightly morally relevant (2)
 Somewhat morally relevant (3)
 Very morally relevant (4)
 Extremely morally relevant (5)
---------------------------------------------------------PAGE BREAK--------------------------------------------------
FINAL PAGE
People vary in the amount they pay attention to these kinds of surveys. Some take them
seriously and read each question, whereas others go very quickly and barely read the questions
at all. If you have read this question carefully, please write the word "yes" in the blank box below
that is labeled Other. There is no need for you to respond to the scale below.
 0
 1
 2
 3
 4
 5
 6
Other ______________________________
What is your gender?
 Male
 Female
What is your age?
Finally, please enter a unique 10-digit number. Write this number down, because you will use it
as your confirmation number on the Mechanical Turk website.
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