Download Marketing (MKT) - Rhodes State College

Marketing (MKT) 1
MARKETING (MKT)
MKT 1010 — Principles of Marketing 
3 Credit hours Introduces the essentials of marketing. The environments of marketing,
the nature of the consumption forces in the economy, the institutional
structure of the American marketing system, distribution, wholesaling
and retailing, ultimate consumers and industrial consumers and pricing
are studied in detail.
Transfer: TAG
Corequisites: ECN 1430.
MKT 1600 — Customer Relations and Public Relations
3 Credit hours Examines customer service methods and public relations tools and
techniques, supplementary to advertising and personal selling. Emphasis
is placed on the integration of all marketing communications to achieve
organizational objectives. Students learn about the trends in business
toward a service culture; how to develop communication skills, how to
encourage loyalty, how to deal with difficult situation, and the role of
public relations in marketing.
MKT 2000 — Internet and Social Media Marketing
3 Credit hours Explores marketing strategies and tactics for the internet marketplace.
Search engines, online advertising, web analytics, e-mail marketing, and
social media will be utilized to build brand awareness and contribute to
an integrated marketing communication campaign. An online advertising
simulation program is used to provide hands on experience to build
online presence and better internet usage for a business.
MKT 2110 — Advertising and Sales Promotion 
3 Credit hours Examines and studies advertising and sales promotion including history
and development of advertising, preparation of the ad, selection of
media, budgeting for advertising, research and direct-mail marketing. The
fundamentals of sales promotion are discussed. Emphasis is placed on
increasing sales through advertising and sales.
Transfer: TAG
Prerequisites: MKT 1010.
MKT 2210 — Comprehensives Sales Technique 
3 Credit hours Examines and studies the principles of professional selling including its
historical and economic aspects; the selling processes; types of selling;
personal selling as a communicative and promotional element in the
marketing of goods and services; pre-sale essentials; pre-sale planning;
the selling formula; salesmanship at work and self management. This
comprehensive approach to the fundamentals of persuasive selling
covers every phase of salesmanship from finding a prospect to closing.
The course is designed to instill a feeling of confidence, a positive
mental attitude and provide competence in the field of sales. Role
playing techniquest and a video camera and recorder for student sales
demonstrations are utilized.
Prerequisites: COM 2110, MKT 1010.
MKT 2520 — Special Studies in Marketing  
2 Credit hours Integrates the knowledge gained, and skills developed, in prior course
study. The focus of this capstone course is maximizing the impact of
the marketing mix through marketing strategies. The course requires
the use of marketing information from primary and secondary sources,
and the interpretation of such information. Emphasizing the significance
of marketing plans, course requirements include students' selection,
research, and development of one specialized element of marketing
planning as a capstone project. This capstone course is offered once per
academic year and prerequisites are enforced.
Prerequisites: MKT 1010, MKT 2210.