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PRINCIPLES OF MARKETING MGT (301)
QUIZ #1
SEMESTER FALL, 2006
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QUIZ #1
FALL SEMESTER 2006
Marks:10
MGT 301 – principles Of Marketing
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PRINCIPLES OF MARKETING MGT (301)
QUIZ #1
SEMESTER FALL, 2006
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1. The company must study its customer markets closely since each
market has its own special characteristics.
2. Resellers are distribution channel firms that help the company
find customers or make sales to them.
3. Marketing intermediaries are firms that help the company to
promote, sell, and distribute its goods to final buyers
4. The macro environment consists of the larger societal forces that
affect the Microenvironment.
5. Marketing process consists of four steps.
6. What is our business? Who’s our customer? What do our
customers value? What should our business be? All these simplesounding questions define a firm’s mission statement
7. The best known product portfolio planning method was developed
by BCG
8. Marketing strategy is the marketing logic by which a company
hopes to achieve profitable customer relationships
9. Central to any definition of marketing is customer relationship
management
10.
Marketing is defined as a social and managerial process by
which individuals and organizations obtain what they need and
want through value creation.