Download JOB DESCRIPTION: Interactive Marketing Specialist

JOB DESCRIPTION: Interactive Marketing Specialist
The Interactive Marketing Specialist plays a key role in coordinating and supporting email,
mobile and online marketing campaigns. The specialist will also have a focus in the planning,
execution, maintenance and optimization of PPC advertising and its alignment to SEO in
support of lead generation.
PRIMARY RESPONSIBILITIES
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Support the development and execution of marketing programs
Maintain social media profiles on Twitter, Facebook, and LinkedIn
Utilize Web Content Management tools for managing website content and copy
Manage email marketing tools (Act-On, ExactTarget)
Develop pay-per-click advertising campaigns
Create, maintain, and support Mobile Application offerings
Work with Mobile Application providers and Sales to provide estimates and client options
Support multiple teams in content delivery and management of Mobile applications
(e.g. profile uploads, photo approvals, activity descriptions, and other content as required)
Provide onsite support for Mobile Applications
Manages tasks, expectations, communications, and timelines for assigned projects
Provides routine status updates to key stakeholders, project team, and leadership team
Supports internal departments and product lines as directed by organization
KEY ACCOUNTABILITIES
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Develop easy-to-use, clear, concise, comprehensible content for marketing campaigns
Drive website traffic and improve search-engine rankings
Establish an effective presence on social media sites
Use PPC to increase qualified leads for Sales
Support Sales in securing new business
Cultivate expertise in mobile solutions through research, periodicals, affiliations, etc.
Keep abreast of emerging behaviors, technologies, and companies that are changing our
client’s businesses
Populate Proposal Library with best practices, reusable assets, and selected resources
Coordinate, attend, and participate in sales strategy/price offer meetings with Sales;
provide raw cost/sell figures to build offer packaging and create profitable business
Create branded sales collateral pieces as assigned – case studies, white papers, value
propositions by segment, capabilities presentations; produce white papers, articles, concept
papers and serve as internal expert on assigned market segments
QUALIFICATIONS, SKILLS, EXPERIENCE
Familiarity with the following is preferred: email marketing, search engine marketing, social
media, pay-per-click campaign management, Google Adwords, marketing systems including
marketing automation platform or email marketing system and Customer Relationship
Management platforms such as Salesforce.com.
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Bachelor’s degree and related business experience
Ability to work in a fast-paced, demanding environment, with multiple and changing
priorities while maintaining strong attention to detail
Strong interpersonal and team player skills with an ability to communicate at all levels of an
organization both internally and externally
Proven written and verbal communication skills, as well as exceptional organizational skills.
Strong client consulting and negotiating skills
Working knowledge of Web site design, technologies, information architecture, limits and
constraints, and usability
PowerPoint, Visio, and other graphical presentation skills
Knowledge of Excel and strong analytical ability
Strong writing and presentation skills
Positive attitude, good interpersonal skills, and strong self-management capabilities
HOW THIS POSITION IS MEASURED
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Individual performance to job description
Leadership abilities and qualities
Fiscal responsibility to company and projects
Service Excellence/internal customers
Participation in company initiative, Encore Values
Goal attainment as set forward by manager
REPORTS TO : VP, Marketing & Client Strategy
DATE UPDATED:
January 3, 2014