Download E-goi and Return Path partner to improve email marketing

E-goi and Return Path partner to improve email marketing deliverability
E-goi, Portugal’s leading email marketing provider, has partnered with Return Path, the global
leader in email intelligence.
E-goi clients can now build upon email marketing best practices with Return Path’s certification,
which audits and closely monitors their sender reputation to help permission-based emails get
through subscriber’s inboxes.
“As an international email marketing provider, E-goi is a natural fit to partner with us in helping
companies improve deliverability and response rates by adopting list hygiene and segmentation
amongst others for a pristine sender reputation with ISPs”, said Didier Colombani, Sales
Director for Southern Europe and Benelux at Return Path.
“This partnership underlines our commitment to email as a key tool in building a relationship
with customers”, said Miguel Gonçalves, E-goi’s chief executive officer.
“Acting as a trusted third party, Return Path will do a top-to-bottom audit on the mailing and
list building methods of E-goi clients applying for certification, fostering email marketing best
practices and boosting senders’ inbox placement, response and subscriber engagement rates
that drive superior return on investment. This means certified senders are ensured delivery in
Hotmail and Yahoo inboxes while experiencing an average 27% boost in overall delivery rates”,
he said.