Download Cross-Device Marketing

Cross-Device Marketing
90% of consumers use multiple screens*
Most consumers use multiple devices every day to read content, network with friends, explore links, check out products,
watch videos and more. From desktops and laptops to smartphones, tablets and even smart TVs, there are so many devices
and touchpoints that marketers often have a hard time keeping up. A jumble of technologies is required to understand where
consumers are in their journey and the best time to engage them. Knowing when someone has been exposed to or engaged
with your brand – and in what context – would allow for more effective campaign delivery and insights.
Fortunately, new techniques for tracking, targeting and measuring consumer behaviors have emerged to help establish
anonymous, consistent user identities across devices by connecting cookie IDs (for tracking desktop & mobile web
engagement) and device IDs (for tracking mobile app engagement).
RadiumOne’s Approach to Cross-Device Marketing
RadiumOne has built cross-device functionality that stores connected cookie
IDs and device IDs to complete a user profile. The data is sourced through
RadiumOne Smart Links and Mobile Analytics, as well as through partnerships
that supply us with both deterministic and probabilistic matches. This enabling
technology increases RadiumOne’s confidence in reaching users across
multiple devices and platforms for brands.
Why RadiumOne?
RadiumOne is in a unique position to help marketers collect cross-device matches through their owned, earned, and shared
channels to leverage across paid channels:
Pre-sale Consultation
Campaign Activation
Pre-sale reports provide insight into where a
marketer’s target audience can be reached.
The data and insights gathered from our tools
can be added to RadiumOne’s cross-device
DMP, which can be used to run targeted
advertising campaigns. Better targeting yields
better results.
Deterministic Matches
RadiumOne’s Smart Links and Mobile Analytics
tools allow deep linking from any channel into an
app, enabling the collection and matching of a
user’s mobile-web cookies and device IDs.
Measurement
RadiumOne connects the dots to anonymously
track and measure consumers as they switch
devices, enabling you to identify targeted users
and capture accurate cross-device reach.
Audience Expansion
Matched users establish a seed audience that
can be expanded with additional IDs from crossdevice data partners in order to maximize size
and availability of the target audience.
Performance Insights
Understand the lift in performance that
resulted from reaching users across more
than one screen.
*source “Google, The New Multi-Screen World” study
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RadiumOne’s Cross-Device Marketing solution allows you to
Tell consumers a meaningful, homogeneous story across
devices, channels and platforms
Understand the path-to-purchase journey of their most
coveted consumers
Converse with their consumers across devices, platforms and
channels to gain a true picture of which yields the best results
Obtain a realistic picture of reach and frequency to avoid
over-saturation and wasted ad spend
Partnerships
To learn more about RadiumOne’s Cross-Device solution, contact us at:
[email protected]
San Francisco, Atlanta, Chicago, Dallas, Detroit, Los Angeles, New York City, Sunnyvale, Copenhagen, London, Milan, Oslo,
Paris, Singapore, Sydney, Toronto
© radiumone.com
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