Download Apsalar and Tapad Link for Cross

Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device
Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels
into 360° consumer profiles for audience insights, segmentation and cross-device
marketing
SAN FRANCISCO, CA (August 26, 2015): Apsalar, a global leader in mobile data
management and app measurement, today announced a partnership with Tapad, the leader in
unified cross-device marketing technology. The agreement fosters Apsalar ability to unite in-app
and other digital customer behavior data as part of its mobile data management platform (DMP)
offering.
Apsalar has long been a global leader in the mobile app attribution and tracking space. The
company has recently debuted comprehensive mobile DMP services, which use mobile
advertising IDs as the foundation for rich customer profiles. The Apsalar Mobile DMP will now
leverage Tapad’s large and growing device graph to unite cookie-based PC- and mobile-web
data with mobile app customer behavior data.
“Apsalar is focused on empowering marketers to control and fully leverage their first-party data
to drive extraordinary marketing effectiveness,” said Michael Oiknine, Cofounder and CEO of
Apsalar. “Cross-device matching is a critical component of this mission and we are pleased to
partner with cross-device matching leader Tapad to help fulfill that essential mission.”
Tapad’s Device Graph, which operates the longest-running cross-device algorithm in the market
today, interprets trillions of data points every month to determine if different devices are related
(i.e., owned by the same person). The solution uses a combined data approach, leveraging both
probabilistic and deterministic data modeling. Nielsen recently confirmed Tapad’s cross-device
accuracy to be 91.2%. With 650% more scale than any other independently verified company,
Tapad achieves both meaningful scale and accuracy in a privacy-safe setting.
“Apsalar’s ability to deliver rich in-app behavior and insights brings an increasingly important set
of customer signals to clients focused on data-driven, customer-centric marketing,” said Are
Traasdahl, Tapad Founder and CEO. “We look forward to the opportunity to work with Apsalar
as they help clients take ownership of their customer data and derive maximum value from it.”
About Apsalar
Apsalar, a leader in mobile-first customer data management, helps direct marketing brands get
better marketing effectiveness by providing a mobile data management platform that delivers a
true understanding of customer behavior in apps and across other marketing channels. The
Apsalar Mobile DMP enables brands to measure marketing effectiveness, enhance, manage,
enrich and segment profiles to build audiences, and easily and safely connect to other
marketing partners so brands can confidently share their data and audiences. For more
information, please visit www.apsalar.com
About Tapad
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device
solutions. With 91.2% data accuracy confirmed by Nielsen, the company offers the largest inmarket opportunity for marketers to address the ever-evolving reality of media consumption on
smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks,
publishers, marketing technology companies and numerous Fortune 500 brands, Tapad
provides an accurate, unified approach to connecting with consumers across screens. Backed
by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas,
Detroit, Frankfurt, London, Los Angeles, Miami, Minneapolis, San Francisco and Toronto.
TechCrunch called the powerhouse Tapad team "a hell of a list of entrepreneurs who created
some of the most valuable online advertising companies of the last decade."
Contacts
Jim Nichols
VP-Marketing, Apsalar
[email protected]
510-206-8607
Landin E. King
Director - Public Relations, Tapad
[email protected]
931-252-5472