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CONSORTIUM FELLOWS Chethana Achar University of Washington I am a third year consumer behavior student. My research interests broadly lie in examining the difficult tradeoffs consumers make between ‘rational’ health decisions and what it implies to their self-concept. In one project, I study how vaccination appeals that reference stigmatized risk factors backfire, even when presented with long-term, lowrisk health solutions. Another stream on work focuses on how consumers’ motivation to protect their freedom of choice leads to reduced healthy behavior as a response to health messages. Both these topics present interesting contexts of study where consumers compromise their health, not as a result of lowered self-regulation, rather, to protect their concept of self. I have an MBA in Marketing and have worked as a Brand Manager with a consumer goods firm. I enjoy gardening, hiking and reading. Arvind Agrawal University of Nebraska-Lincoln Arvind Agrawal is a third year Doctoral Candidate at the University of Nebraska-Lincoln (UNL). His research interests are in the consumer payments area with a focus on the influence of payment types on consumer purchase behavior. Prior to joining the doctoral program, Arvind worked for 28 years in the IT and finance industries both in India and in Singapore. Thereafter, he taught MBA classes for four years in India. Arvind developed and delivered a course to the undergraduate students at UNL titled “Marketing Metrics” and has received a teaching award. He published a book with Cambridge Scholars, UK, titled “How India Found its Feet: The story of Indian Business Leadership and value creation – 1991-2010.” He has published in the Journal of Business Research (2016) - Dimensions and Contingent Effects of Variable Compensation System Changes and at international conferences in Teheran (2012) - Educating the Girl Child, Filling the Inequality Gap, and in India (2001) - How to Structure a Customer Focused IT Organization to support CRM. He presented two papers at the Winter AMA Conference 2016 - Conceptualizing the Prosocial Orientation of a Firm, and Weight Loss Advertising: Moving from Claim Credibility Control to Performance Focus in Public Policy. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 69 CONSORTIUM FELLOWS Md. Al-Emran University of Wisconsin-Milwaukee Md. Al-Emran is a Doctoral Candidate (in Marketing) and an Instructor at the Lubar School of Business, University of Wisconsin-Milwaukee. He is intended to meet the completion requirements for his PhD degree in the Spring 2017. Emran’s research interests broadly relate in the area of Consumer Behavior and Marketing Strategy. His recent paper has been accepted to publish in the recognized journal and two other working papers on customer satisfaction are also in the submission stage. Mr. Emran holds MBA in Marketing & BA(Hons) in Economics from A.M. University, India. He also holds another MBA (Marketing) from the University of New Orleans, Louisiana. He has work experience of 12 years, comprising of 2 years in the industry, and 10 years in the academia where he taught the business courses in the university both for undergraduate and graduate business classes. Mr. Emran published jointly in the Int’l conference in Malaysia. His conference participation also includes SMS at Ole Miss, Oxford, Mississippi; SMA in Atlanta, Georgia. He is the Ad-hoc reviewer of Academy of Marketing Science Conference’16. Mr. Emran was nominated twice for the Distinguished Graduate Student Fellowship award by the Scholarship Committee of Lubar School of Business, University of Wisconsin-Milwaukee in 2012 & 2013 respectively. B.J. Allen University of Texas at San Antonio B.J. Allen is a doctoral candidate at the University of Texas at San Antonio. His research focuses on new product strategy, innovation, and marketing strategy in networked markets. B.J.’s dissertation highlights how firms can leverage those outside the organization during new product development, and how firms can better holistically measure new product performance. His research has been published in the Journal of Retailing and is under second-round review in the Journal of Marketing. He won the PDMA Dissertation Proposal Competition in 2016. He won best in-track paper awards at the 2015 Winter and 2015 Summer AMA Educator’s Conferences and the best reviewer award at 2015 PDMA Research Forum. Prior to joining the doctoral program at UTSA, B.J. received a bachelor’s degree from Brigham Young University and worked in marketing analytics at Blue Cross Blue Shield, Sears Holdings, and Overstock.com. He also served a two-year church mission in Detroit, Michigan. 70 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Quentin Andre INSEAD Quentin graduated from HEC Paris with a master’s degree in Economics, and is now a third Year PhD Candidate at INSEAD, France. Passionate about consumer financial decision making, he uses insights from psychology, sociology, and economics to investigate consumers’ complex relationships with their money, from the moment it is earned to the moment it is spent. Lisa Beeler University of Tennessee Lisa Beeler is a 3rd year doctoral candidate. Her research leverages mixed method approaches that most appropriately investigate strategic marketing in three substantive areas, personal selling/sales management, cross-functional integration and business-to-business relationships. Currently, her dissertation research focuses on converting friendships into business relationships and how brand attachment can be detrimental when selling to friends. She is exploring this phenomenon by using grounded-theory, multi-level matched dyadic data (salesperson and customer), and experiments. Lisa has four years of experience working as a National Marketing and Sales Director for a multi-million dollar businessto-business services firm and three years experience as a marketing coordinator for a business-to-business goods firm. Her teaching experience includes five semesters as an instructor in consumer behavior and strategic integration of marketing and supply chain management and she has guest lectured for numerous graduate level courses. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 71 CONSORTIUM FELLOWS Christopher Berry University of Arkansas Chris Berry is a doctoral candidate in the Department of Marketing at the Sam M. Walton College of Business. Given his research interest in consumer health and welfare issues, his current research primarily examines consumers’ response to food labeling and health disclosures in both retail and advertising contexts. Chris has published in the Journal of Retailing and the Journal of Public Policy & Marketing and has presented his work at the Marketing Educators’ Conference, the Marketing and Public Policy Conference, the Association for Consumer Research Conference, the Society for Marketing Advances Conference, the Southeast Marketing Symposium, and the Robert Mittelstaedt Doctoral Symposium. In 2015, Chris was awarded the Brenda Derby Memorial Award and was runner-up for the William O. Bearden Doctoral Student Research Award. James Blair University of Rhode Island A third-year marketing PhD student at the University of Rhode Island, James is a consumer behavior researcher with interests in price framing, psychological ownership, global marketing, and the sport industry. Currently, he has two projects examining psychological ownership for public spaces and optional surcharges being an effective pricing strategy for firms. He has presented research at several conferences including The Association of Marketing Theory and Practice Conference, University of Rhode Island Graduate Conference, and CIBER Faculty Development in International Business: Globalization Workshops. James has taught courses at Boston College, Boston University, and the University Rhode Island including introduction to business, marketing principles, marketing research, and global marketing. His courses focus on mixing theory with practice by incorporating experiential learning through live-client projects which has gotten the attention of local media outlets. He is actively involved in several organizations on-campus including being a Senator for the Graduate Student Association, Treasurer for Graduate Assistants United, and Graduate Student Representative for the Athletics Advisory Board. Additionally he has served as a Moderator for the University of Rhode Island College of Business Administration Alumni Day, Scribe for the Marketing Science Institute Trustees Meeting, and Session Chair for the Academy of Marketing Science Conference. 72 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Kristina Brecko Stanford University I am a fourth year doctoral student in Marketing at the Stanford Graduate School of Business. My research interests include product pricing and advertising strategy. In one current project, I work to understand the limits of price discrimination in durable good markets with evolving product quality and costly legacy versions. In another stream of research, together with Wesley Hartmann and partnering water agencies, I am working to understand how advertising and durable water-efficient technology can be used to shift perceptions of water scarcity and change short and long-term water usage behaviors. Prior to entering the PhD program, I studied Economics and French Cultural Studies at Cornell University, and worked in data analytics consulting at Opera Solutions in New York City. In my free time, I enjoy taking ballet classes and spending time outdoors. Mirja Bues University of Muenster Mirja Bues studied Business Administration at the ESCP Europe Business School in France, UK and Germany. She graduated with a Master degree in September 2014 having focused on marketing and finance. During her studies she worked as an intern in the consultancy and retail industry. Since September 2014, Mirja is a Ph.D. student at the Marketing Center of the University of Muenster under the supervision of Dr. Manfred Krafft. Her work focuses on consumer privacy in data-driven environments, with a particular interest in paradoxical behaviors and in public policy related implications. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 73 CONSORTIUM FELLOWS Federico (Rico) Bumbaca University of California, Irvine Rico Bumbaca is a fourth year Ph.D. student at The Paul Merage School of Business, University of California, Irvine. His research interest is in consumer choice in the context of a big data environment. Rico focuses on the development of scalable estimation methodologies and high-fidelity choice models that permit deeper and more precise behavioral insights, and greater predictive accuracy. In particular, Rico develops distributed Markov chain Monte Carlo methods for estimating semi- and non-parametric Bayesian hierarchical choice models to address substantive marketing research questions. Rico is currently working with three big datasets. The first models the nuances among recency, frequency, and monetary value (RFM) to more deeply understand a donor’s probability of response to a solicitation from a charitable organization. The second model quantifies the impact of a loyalty program on visit frequency, spending, and store profit while allowing for complex interactions among prior usage, tenure, and promotions. The third models a consumer’s intertemporal choices to understand how the redemption of points in a credit card reward program influences future consumption. Rico completed his M.S. in operations research at Virginia Tech, an MBA at MIT (Sloan), and M.S. and B.S. in electrical engineering at the University of Toronto. Kevin Chase University of Kentucky Kevin Chase is a Ph.D. candidate in the Gatton College of Business and Economics at the University of Kentucky. Prior to entering the doctoral program at Kentucky, Kevin worked for seven years as a sales rep and product marketing manager in the financial services industry. Based on this experience, Kevin’s primary research interests are in the areas of sales, sales management, and organizational buying behavior. For example, he is presently examining how different configurations of buyers and sellers during a sales encounter affect customer perceptions. His dissertation examines longitudinal decision making within buying teams of a large public organization. He has presented his research at the biannual Salesforce Productivity Conference and Winter AMA. Kevin currently holds a BA in Finance from Linfield College, and MBA with a concentration in marketing from the University of Portland. 74 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Aray Chen University of Georgia Aray Chen is a third-year PhD candidate at the Terry College of Business, University of Georgia. Aray’s research focuses on cognitive advantages of limited short-term memory capacity, evolutionary cognition, signal structure of consumption and conceptual metaphor in decision making. Aray is also teaching undergraduate courses in marketing at University of Georgia. Prior to joining the PhD program, Aray worked as marketing communications specialist at Caterpillar and public relations account manager for Volvo Cars, Siemens etc. Aray received her master’s degree in Psychology from Institute of Psychology, Chinese Academy of Sciences and had a bachelor’s degree in English Literature. Chaoqun Chen Northwestern University Chaoqun Chen is a doctoral student in Marketing at Northwestern University, Kellogg School of Management. Her research interests include retailing, channel management, and new product development. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 75 CONSORTIUM FELLOWS Jialie Chen Cornell University Jialie Chen is a third-year PhD student in Marketing at Cornell University. His interests include learning and information searching, dynamic pricing. His current research projects focus on consumers’ process of information search before final conversions. Results from these projects, constructed under various empirical settings, also reveal the attribution problem in sponsored advertising and omnichannel retailing. To address his research questions, he applies structural modelling approach, mainly single agent dynamic models and dynamic games, to large-scale secondary data. His teaching interest includes marketing management and digital marketing, which he has taught at undergraduate level. Prior to joining the doctoral program, he received a master degree in applied statistics and a Bachelor degree in economics. Hyewon Cho University of Illinois, Urbana-Champaign Hyewon Cho is a fourth-year doctoral student in Marketing at UIUC, where she studies consumer behavior with the aim of understanding and improving consumer welfare. She focuses primarily on how cross-cultural factors shape prosocial emotions and behaviors. Her other research projects are also centered around consumer wellbeing: how to improve consumer self-regulation and how to increase consumer satisfaction with a product through a new technology (i.e., 3D printing). Prior to joining the PhD program, she received her B.A. at Sogang University and M.A. at New York University, both in psychology. 76 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Alex Cohen Drexel University Prior to beginning his doctoral program, Alex worked for fifteen years in the hospitality business holding positions as director of sales, general manager, and senior vice president at companies including Mirage Incorporated, Wyndham Hotels, Ocean Properties, and Madison Parke. The deterioration of his vision made it difficult to maintain his operational roles, and he decided to pursue his second career as an academician by first attaining a Master’s in hospitality management from Drexel University. The experience of losing his vision has driven his research focus with the goal of creating a more inclusive marketplace for the underserved disabled market segment. His dissertation work examines how accessibility-related service failures lead to avoidance behaviors from not only directly affected disabled consumers, but also non-disabled people in their social networks. Even with this ambitious research agenda, he commits a great deal of his time and takes pride in his role as a teacher where his learner-centered approach, along with a dynamic and enthusiastic style, regularly earn him high praise from students and colleagues. Alex lives in downtown Philadelphia with his wife and two young sons, and enjoys running marathons, playing guitar, and helping in fundraising efforts for the Foundation Fighting Blindness. Joshua Coleman University of Memphis Joshua Coleman is a PhD Candidate at the University of Memphis, where he will soon be entering his final year. He received his BS in marketing and MBA from Western Kentucky University. Josh’s research interests include causerelated marketing, corporate social responsibility, and social enterprises, and his dissertation involves the application of physiological measurement to self-conscious emotions and regulatory focus theory in the pursuit of effective cause-marketing communication. Josh lives in Nashville, TN with his wife, Jill, and their twomonth old baby girl. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 77 CONSORTIUM FELLOWS Alexander Davidson Concordia University I am a PhD candidate in marketing at the John Molson School of Business in Concordia University, Montreal, Canada. I am currently researching the influence of consumers’ materialistic values on participation in non-ownership forms of consumption. Specifically, I am interested in determining if consumers with strong materialistic values reveal a decline in positive emotions after (as compared to before) an experience. Although research has shown that high materialism individuals anticipate product purchases with positive emotions but then reveal hedonic decline following consumption, I am investigating whether the same pattern occurs in the context of experiences. I am precisely focusing on experiential purchases as well as participation towards different forms of collaborative consumption such as Airbnb, Zipcar and neighborhood sharing programs. Aside from my research, I have taught an introductory marketing course at the graduate level and a business statistics course at the undergraduate level. I will be applying for assistant professor positions at various universities this summer. Ping Dong University of Toronto Ping Dong is a fourth year Ph.D. Candidate in Marketing at the Rotman School of Management, University of Toronto. Her research focuses on understanding the social influences on consumer behavior. She is particularly interested in uncovering factors and mechanisms that affect consumers’ decision to conform to others’ preferences (as opposed to seeking uniqueness). Her research has been published in leading marketing and psychology journals including the Journal of Consumer Research, Journal of Personality and Social Psychology, Psychological Science, and Journal of Experimental Psychology: General, and has been featured in popular media outlets such as the Wall Street Journal, Harvard Business Review and Globe and Mail. In her dissertation research, she studies the effects of moral violations on consumers’ subsequent conformity tendency in consumption using both lab experiments and archival data analysis. Her dissertation proposal was recently selected as a co-winner of the 2015 ACR-Sheth Foundation Dissertation Proposal Award. 78 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Christilene du Plessis Erasmus University Christilene is a PhD Candidate in Marketing at the Rotterdam School of Management, Erasmus University. Her research focuses on how consumers form product and brand attitudes in an increasingly technologically centered and interconnected world. A first body of work aims to uncover how cognitive processes – attention and inhibition – are influenced by consumers’ increasing tendency to multitask while consuming media. A second body of work focuses on how paying consumer reviewers to write online product reviews influences the way in which attitudes are expressed in the review, and how review readers process the review and form product attitudes based on it. Christian A. Eichert City University London Christian A. Eichert is a PhD Candidate in Marketing at Cass Business School, City University London, where he is working with Marius Luedicke and Fleura Bardhi in Consumer Culture Theory. In his dissertation research, Christian studies the role of consumption for stigmatized consumers’ collective identity work, as over time these consumers become more widely accepted into mainstream culture. His research is informed by theory from Sociology, Social Psychology, and Anthropology, and is empirically grounded in the Post-WWII LGBT civil rights movement in Germany. Christian holds a BA in Business Economics and an MA in Management from Witten/Herdecke University, Germany, an MSc in Social and Cultural Psychology from the London School of Economics, and an MRes in Marketing from Cass Business School. Prior to joining academia, Christian has collected more than 10 years of industry experience as a founder, partner, and manager of various online- and tech-ventures in Europe and the United States. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 79 CONSORTIUM FELLOWS René Eppmann University of Cologne René Eppmann is a doctoral student in the Department of Marketing and Brand Management at the University of Cologne under the supervision of Prof. Dr. Franziska Völckner. His current research activities mainly focus on gamification and the reinforcement of consumer behavior. His projects on gamification are threefold: In a conceptual article, René and his co-authors define gamification from a marketing perspective and propose directions for future research. An empirical project looks at both positive and negative effects of gamification. Another paper develops a scale to measure the experience consumers have when using gamification applications. His second research interest is in studying the behavioral consequences of reinforcement schedules based on operant conditioning theory. Using behavioral experiments, he and his co-authors investigate whether consumers behave differently given varying incentive schemes. René earned a master’s degree in business administration – majoring in marketing – from University of Cologne. Larisa Ertekin Texas A&M University Larisa Ertekin is a third-year doctoral student in Marketing at Texas A&M University. She holds an MBA degree from Sabanci University, Turkey and MS degree in Marketing from Texas A&M University. Her research interests lie in the area of brand management, product innovation and interface between marketing and law. Her dissertation examines the effect of different branding decisions on firm value and firm performance. In her first essay, Larisa analyzes firms’ decision to launch a new brand, extend an existing brand, or create a sub-brand when introducing new products. She proposes a theoretical framework that organizes the determinants of this decision and empirically tests it on a large sample of new product introductions in the Consumer Packaged Goods (CPG) industry. She also examines financial implications of the new product branding decision. In her second essay, Larisa examines threats that brands face in the marketplace and analyzes the financial consequences of firms’ decision to protect their brands in legal courts. She proposes a taxonomy of unauthorized uses of trademarks and leverages an event study of trademark lawsuit filings to examine the short and long term consequences of defending the brands from marketplace attacks. 80 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Cong Feng Syracuse University Cong Feng is a doctoral candidate in marketing at the Whitman School of Management, Syracuse University. He holds a Master’s degree in Economics from Lehigh University and a Bachelor of Economics degree in Finance and Banking from Shenzhen University. His current research focuses on the interface of marketing and information economics, innovation, and selling and sales management. His work has been published, or is forthcoming, in the Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Personal Selling and Sales Management, and Service Science. One of his papers was among the finalists for the 2015 INFORMS Service Science Section Best Student Paper Award. Liz Friedman Yale University Liz Friedman is a third year doctoral student in the Yale behavioral marketing department. Her research focuses on the comparisons consumers make when evaluating prices and making purchase decisions, and how these considerations drive willingness to buy, affordability judgments and perceptions of fairness. Prior to attending Yale, Liz worked as a management consultant first at the New England Consulting Group and later at Monitor Group (now Monitor Deloitte). She received her B.A. in Philosophy, Politics and Economics from the University of Pennsylvania in 2010. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 81 CONSORTIUM FELLOWS Ashish S. Galande Indian School of Business Ashish S. Galande is a doctoral candidate at the Indian School of Business in the Marketing Department. He has over 10 years of experience in marketing, new business development, and general management across different sectors including hitech products, consumer durables, pharmaceuticals, financial services, and mobile and electronic payment services. Ashish has done his MBA at the Rutgers Business School where he was involved with a clean energy start-up and helped them raise over $1.5 million in funding from various grants and angel investors. He has also been a visiting scholar at INSEAD for six months. Ashish’s current research focuses on measuring the “chatter” from unstructured data to better understand its implications for consumers, firms and regulators. The term “chatter” is defined broadly to include all types of discussion captured in unstructured format- consumer opinions as captured in consumer reviews and blogs, intra firm discussions and, public communications by firms and regulatory institutions. Using a combination of econometric methods and natural language technologies, I examine the influences on and of “chatter”. Gabriel Gazzoli Oklahoma State University Gabriel Gazzoli’s research and teaching interest in customer-employee interactions came about naturally after working in hotels and restaurants for more than a decade. His current research explores the bright and dark side of prosocial motives and behaviors. Gabriel teaches the introduction to marketing course at OSU. Prior to joining the doctoral program, he also taught restaurant management, rooms division management, services marketing/management and hospitality marketing at OSU’s School of Hospitality Management and at a private college in Switzerland. Gabriel has lived in 9 different countries located in North and South America, Europe, Middle East and Asia. He holds a B.A degree in hospitality and business from Washington State University and a M.S. in hospitality management from Oklahoma State University. 82 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Fateme Ghadami HEC Montreal Fateme Ghadami is a PhD candidate in Marketing and research assistant at HEC Montreal. In her dissertation, she is working on consumer revenge using different approaches (e.g., Scenario-based experiment, field studies, and lab-experiment employing physiological measures). The focus of her dissertation is studying the effect of different revenge behaviors on consumers’ well-beings. Through different methods, she examines how direct versus indirect revenge behaviors would affect consumers’ future desire for revenge. Moreover, she also studies the effect of justice restoration and negative affect in this process. Fateme’s work has been presented at ACR, and SCP. She has also won Quebec Fonds Société et Culture (FQRSC) in 2015 to complete her dissertation. Prior to her PhD, Fateme graduated from K.N. Toosi university of Technology, Tehran, Iran in Information Technology (IT). She is passionate about teaching and is interested in painting. Manpreet Gill Pennsylvania State University Manpreet Gill is a 4th year PhD candidate in Marketing in Smeal College of Business at the Pennsylvania State University. His research focuses on empirically determining causal effects of firms’ marketing interventions using observational and quasi-experimental data. In one of his recent works, he assessed the causal effect of B2B mobile apps on firm performance. In another paper, on alumni donations, Manpreet identifies the mechanisms generating social multiplier of marketing among alumni donors and the magnitude of social multiplier associated with these mechanisms. Before joining the PhD program at the Pennsylvania State University, Manpreet earned Bachelors of Technology in Electronics and Communications and MBA in marketing (with minor economics). In addition, he worked in Indian academia for several years and was actively involved in teaching (undergrad and grad business students) and conducting academic research in the domain of marketing. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 83 CONSORTIUM FELLOWS Jamie Grigsby Kent State University Jamie is a doctoral candidate in marketing at Kent State University. Her broad research interests include impulsive buying behavior, consumer decision making, self-concepts and identity, and memory. Jamie’s dissertation explores the effects of stories on persuasion. She examines how images in advertising can tell stories, the impact of story ads in a native advertising context, and how stories affect decisionmaking. She is also currently serving as Vice Chair of Research for DocSIG, the American Marketing Association’s special interest group for doctoral students. In this role she has had the opportunity to coordinate the annual Who Went Where survey and report. Prior to joining the PhD program, Jamie earned her MBA at Kent State University and BS at Purdue University. Kris Lindsey Hall University of Alabama Kris Lindsey Hall (BBA, St. Mary’s University, TX; MS Marketing, University of Alabama) has just completed her third-year in the PhD program in the Department of Marketing at The University of Alabama. Prior to Alabama, Kris gained professional experience in marketing and branding in the hospitality and financial services industries. Kris’ research interests relate broadly to services marketing, particularly the management of service failure and recovery. Her dissertation titled “An Investigation of Consumer Expectations, Failure Attributions, and Desired Recovery in a Collaborative Consumption Context” will develop a framework for understanding Collaborative Consumption (CC) as well as empirically investigate failure/recovery in a “triadic” CC context. Kris is scheduled to defend her proposal in mid-July prior to interviewing at Summer AMA in Atlanta. Kris’ research has been published in The Journal of Marketing Theory and Practice, The Journal of Internet Commerce, and The Journal of Medical Marketing. She currently has papers under review at The Journal of Applied Psychology and International Business Review with others being prepared for submission. Kris has received three grants and a fellowship to pursue her research, which has been presented at international, national, and regional conferences. More information: www.krislindseyhall.com 84 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Yoonju Han Indiana University Yoonju is a PhD candidate at Indiana University’s Kelley School of Business. Her research interests include consumers’ in-store decision making, product displays, sales promotion using consumer purchase history and eye and video-tracking data. Her dissertation empirically investigates dynamics of consumers’ in-store shopping behavior. In her first essay, she focuses on six types of in-store displays and builds a hidden Markov model to capture the consumer-retailer relationship states and extends it to account for the existence of multiple information states in a Bayesian framework. Her second essay investigates the dynamics of multiple latent goal states of consumers during the checkout process and the state-dependent shoppers’ behavior such as eye fixation and purchase incidences at the checkout counter. She has a forthcoming article in Marketing Letters and some of her work has been presented at conferences like Marketing Science, Haring Symposium and U.T. Dallas FORMS. At the Kelley School she has taught the undergraduate Marketing Research class. Prior to joining the Ph.D program, she received her BBA and MS in Marketing from Korea University and worked in marketing division of Hyundai Motor Company. Ceren Hayran Koc University Ceren Hayran is a fourth-year doctoral candidate in marketing at the Graduate School of Business, Koc University, Turkey. She received her undergraduate degree from Bogazici University, Turkey, and her master’s degree in business administration from IAE Aix en Provence, France. Before joining the PhD program, she worked as a brand manager in a number of telecommunications and FMCG companies including PepsiCo, which inspired her to pursue an academic career in marketing. Ceren’s research interests lie in the area of consumer behavior with a particular focus on branding and consumer well-being. She has coauthored an article on cobranding published in the Journal of Consumer Research and has a forthcoming book chapter on brand extensions in “The Routledge Companion to Brand Management”. In her dissertation, she is exploring the recently emerging construct of FOMO (feeling of missing out) and its relationship with consumer behavior. With her work on FOMO, she was selected the co-winner of ACR-Sheth dissertation proposal award in 2015. Her biggest passion outside of academics is traveling. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 85 CONSORTIUM FELLOWS Li Huang University of South Carolina Li Huang is a Ph.D candidate in the Department of Marketing at the Darla Moore School of Business, University of South Carolina. Her research examines how various social relationships (interpersonal relationships, group relationships, consumer-brand relationships) influence consumer memories and decisions. Her dissertation which investigates the effects of social sharing on consumer memories has been awarded the University of South Carolina’s SPARC grant and the Darla Moore School of Business internal research grant. Her research has been published in the Journal of Consumer Research and International Journal of Research in Marketing. She has taught undergraduate courses at City University of Hong Kong and University of South Carolina (where she was nominated for the Excellence in Teaching Award). These accomplishments have earned her recognition as a 2016 Breakthrough Graduate Scholar at the University of South Carolina. Mariam Humayun York University Mariam Humayun is a third year doctoral candidate at Schulich School of Business at York University. In 2012, she finished her Master’s degree in Strategic Marketing from Durham University with the highest honours of Distinction and was awarded the Best Dissertation Prize for her thesis. Her research interests focus on the intersection of technology, branding and consumer culture. For her dissertation, she is studying how decentralized brands emerge, survive and become resilient over the internet’s ecosystem. In particular, her research examines how consumers of crypto-currencies, such as Bitcoin, form decentralized brand communities and use social media as a modern myth-making machine. Prior to joining Schulich, she has worked at Unilever and Synergy Advertising and has a strong interest in photography. 86 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Omar Itani University of Texas Arlington Omar Itani is a third-year Ph.D. candidate in Marketing at the University of Texas Arlington. As a doctoral student, his primary research interests include personal selling, sales management, and marketing strategy. Recently, Omar received the 2016 Distinguished Doctoral Student Award from the Marketing Department at the University of Texas Arlington. In his dissertation, Omar tries to provide some answers to the ever evoking question “Who Am I?”. In three essays he examines, from different perspectives, the role of identification at customer’s and salesperson’s levels. His work has been accepted at various conferences, both nationally and internationally, including Summer American Marketing Association, National Conference of Sales Management, Marketing Management Association, Global Sales Science Institute. Omar has different manuscripts under advanced review at multiple peer reviewed journals including Journal of Personnel Selling and Sales Management, Industrial Marketing Management and International Journal of Research in Marketing. Omar is the recipient of both the University of Texas Arlington Business Ethics Program Research Grant and Direct Selling Education Foundation Fellowship. Gaurav Jain University of Iowa Gaurav is a fourth year PhD candidate at the department of Marketing at University of Iowa. He earned his bachelor’s degree in Engineering and an MBA in Marketing before joining the PhD program. Gaurav’s research examines judgments in the absence of complete information. More specifically, his research spans the fields of numerical cognition and judgment, and implications for marketing, working memory capacity, and attention. His dissertation looks at how individuals ‘search’ for a response in a search space. In addition to the domain of numbers, he examines search across domains of haptics, sounds and grey scales. One of the key findings of the research is the presence of numerical landmarks on the mental number line and their influence on numerical judgments. He has multiple projects at various stages, including work examining anchoring, numerosity biases, attribute framing, incompleteness bias etc. When time permits, Gaurav loves to drive and travel to various places – he has driven more than hundred thousand miles in the last four years while travelling to more than twenty states in the US. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 87 CONSORTIUM FELLOWS Omid Kamran-Disfani University of Missouri-Columbia. Omid Kamran-Disfani is a Doctoral Candidate in Marketing at the University of Missouri-Columbia. He has earned his Masters degree in Marketing from the University of Leeds in England and his BSc degree in Industrial Engineering from Tehran Polytechnic University (Iran). His research revolves around Customer Analytics and Retailing. He is working on a few projects including one with WCAI (Wharton Customer Analytics Initiative), and another project on Category Management in Retailing. He has submitted two papers to JBR, one of which is invited for revise and resubmit. He has also taught Marketing Research undergraduate course ( as the primary instructor) at the University of Missouri for which he received the “Outstanding Teaching Assistant Award”. For summer of 2016 he has developed and teaches a Hybrid undergraduate course. He enjoys traveling with his wife Amy, watching major soccer tournaments (WorldCup and UEFA Euro) and International food. In Hye Kang University of Maryland In Hye Kang is a third-year PhD student in Marketing at the University of Maryland. Her research focuses on understanding consumer morality. In her two research projects with her advisor Professor Amna Kirmani, she examines antecedents and downstream consequences of dishonest consumer behavior (e.g., lying to a company to get a refund). Specifically, she examines how activation of abstract vs. concrete construal influences dishonest consumer behavior. She also examines whether consumers’ dishonest (vs. honest) behavior toward a company has consequences for their future behavior toward the company. Other than consumer morality, In Hye is also interested in understanding auction behaviors. In her project with Professor Eric Greenleaf, she examines how earning consumer surplus in an online auction affects future consumer behavior such as willingness to pay and likelihood of winning. In Hye is a doctoral fellow at the 2016 Haring Symposium. She was awarded the Qualtrics Behavioral Research Grant in 2015 and the Best Teaching Assistant Award in 2013. Before entering the PhD program, In Hye worked as a market researcher at Gallup Korea. She received her master’s degree in psychology from New York University, and her bachelor’s degree in consumer studies from Seoul National University. 88 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Pinar Kekec Michigan State University I am a doctoral candidate at Michigan State University, finishing up my third year. My current focus is to go to job market this upcoming summer AMA. My research focus is on legitimacy and marketing strategy. During the second year of the doctoral program, I was lucky to be involved in a project that is published in Journal of Retailing. Currently, I am working on separate projects about exporting, knowledge elements, and contract violations. Aside from my PhD endeavors, I was born and raised in Turkey. Later on, I went to Ontario, Canada to learn English as well as to complete my undergraduate degree with a Concentration in Marketing. I continued my education with a Master of Science in Management (Marketing) degree. I wanted to use the experience I gained with an MSc degree to have an easier transition to the doctoral program. I wrote a thesis on product positioning in wine context, which also marginally touched upon buyer behavior themes. The thesis built upon was Jagdish Sheth’s (1991) paper “Why we buy what we buy” framework. Mansur Khamitov Western University Mansur Khamitov is a Ph.D. candidate in marketing at the Ivey Business School, Western University. His primary research stream focuses on branding. More specifically, he studies the role of interpersonal influences on consumer-brand relationships as well as brand and consumer transgressions. His secondary research stream focuses on the psychology of money and consumer financial decision-making. Mansur’s dissertation aims to establish a systematic understanding of research on brand loyalty by investigating its antecedents and their relative predictive power over time, thus shedding light on important differences/similarities among various brand relationship strength metrics and their longitudinal downstream consequences on brand loyalty. To that end, he employs a combination of meta-analytical, experimental and survey methodologies in his dissertation work. Mansur has two forthcoming articles at Journal of Experimental Social Psychology and Cognition. Prior to starting his Ph.D., he spent 3 years working in fast-moving consumer goods and the pharmaceutical industry. His industry experience is mostly in branding and marketing management, including work as a senior product manager at Polpharma and a brand manager at Procter & Gamble, where he managed such brands as Oral-B, Blend-A-Med (Crest), Camay, and Safeguard. Mansur also has experience teaching Integrated Marketing Communications at the University of Western Ontario. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 89 CONSORTIUM FELLOWS Salil Khetani University of Utah Salil Khetani is a doctoral student in Marketing, at David Eccles School of Business, University of Utah. His research interests are product innovation, service marketing, and relationship marketing. His current research is on the commercial success of user generated innovations. He is in his third year, and his advisors are Professor Arul Mishra and Professor Himanshu Mishra. He has taught an undergraduate course called Principles of Marketing for one semester. Salil Khetani has an MBA in Marketing from Mumbai University and seven years of sales/marketing work experience in varied industries such as financial services, elevators, and construction steel. Eunsoo Kim University of Michigan Eunsoo Kim is a marketing doctoral candidate at the Stephen M. Ross School of Business, University of Michigan. Her overarching research interest is quantitative modeling of social interaction in marketing contexts using multi-methods of data collection. For her dissertation, she leverages a novel dataset provided by a large multilevel marketing firm to examine how a distributor’s network grows through the interaction with down-line collaborators using a Bayesian two-sided matching model. Her second stream of research looks at how shared consumption affects moment-to-moment experiential consumption (e.g., sports watching), utilizing a field survey and a physiological experiment with hierarchical Bayes modeling. Eunsoo holds an MA in Management Engineering from KAIST. She received her BA in Business Administration from Sogang University in Seoul, Korea. 90 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Junghyun Kim Virginia Tech Junghyun Kim is a fourth-year doctoral candidate in marketing at Virginia Tech. His research interests primarily center on improving consumer well-being, both psychologically and physically. In particular, he is interested in how consumers deal with negative emotions through consumption behavior. His dissertation explores the impact of loneliness on consumer behaviors by focusing on consumer coping strategies. His work also has examined a role of contextual factors in consumer calorie estimation biases and its impact on food choice. His working papers have been presented at the Association for Consumer Research, the Society for Consumer Psychology, and the Association for Psychological Science. Before joining the PhD program at Virginia Tech, he received his master’s degree in marketing from Georgia State University, an MSBA from Yonsei University, Korea, and bachelor’s degree in business administration from Korea University. Soyoung Kim University of Alberta Soyoung Kim is a third year doctoral student in Marketing the University of Alberta. Soyoung’s primary research interests lie in social adversity, consumer-brand relationships as coping behaviors, word-of-mouth, and self-control and consumption. In her research, she focuses on understanding the processes and consequences of consumers’ use of brands as a means to cope with social adversity. She is also interested in examining the underlying physiological processes of consumers’ selfcontrol and consumption as well as consumers’ product perceptions and judgments influenced by linguistic styles used in online word-of-mouth. Her work has been presented at the Association for Consumer Research and the Society for Consumer Psychology. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 91 CONSORTIUM FELLOWS Tami Kim Harvard University Tami is a doctoral candidate at Harvard Business School. Tami’s research focuses on the notion of implicit contracts—that is, a set of practices that individuals expect others to follow in the absence of explicit promises—focusing on a) how such contracts develop (often quickly and unexpectedly) and b) how violations of such contracts manifest. She graduated from Harvard College with an A.B in Government, and has work experiences in consulting and political campaigns. Kuan-Chou Ko University of Illinois at Chicago Kuan-Chou Ko (Jason) is a 4th year PhD student in Marketing at the University of Illinois at Chicago (UIC). He received his BA degree in Business Administration and MBA degree from National Taiwan University (NTU). He came to UIC in 2012 with research experience gained at NTU and the Taiwan National Science Council and professional experience in the finance field. His major research interest is consumer decision and consumption in competitive contexts. In his dissertation, he conceptually and empirically disentangles the rank and status effects that have been confounded in extant literature. He further uncovers the moderating role of rank trajectory in individual innovation adoption and a non-monotonic effect of rank on organizational innovation adoption. In addition to the dissertation, he is also actively building his research portfolio around the topic of consumer decision in a competitive context more widely by investigating the concept of gamification (with Prof. Alan Malter) and examining the optimal design of innovation contests (with Prof. Sajna Ibrahim). 92 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Melika Kordrostami Iowa State University Melika is a PhD candidate at Iowa State University. She has done her MBA and bachelor’s degree (Industrial Engineering) both in Sharif University of technology in Tehran, Iran. Her research interests are advertising, impact of incongruent information on consumers, and brand relationships. Her dissertation consists of two essays concerning female power portrayals in advertisements. She incorporates both qualitative and quantitative research methods in her dissertation. She has taught “Marketing Principles” and “Consumer Behavior” at Iowa State University, and based on course evaluations, both of them were well-received by students. Her main teaching interests are Consumer Behavior, Advertising, and Social Media. She has worked for several years in multinational and local companies such as Nestle and Siemens in Iran before joining the PhD program. Alena Kostyk New Mexico State University Ms. Alena Kostyk holds an M.B.A. degree from Michigan State University. Currently she is a doctoral candidate in marketing at New Mexico State University. Her research interests include consumer decision making and survey methodology. When she is not busy doing research or teaching, she likes to hike with her Welsh Corgi. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 93 CONSORTIUM FELLOWS Aleksandra Kovacheva University of Pittsburgh Aleksandra Kovacheva is a fourth year doctoral student in Marketing at Katz Graduate School of Business, University of Pittsburgh. Aleksandra uses field studies, lab experiments, and company data to study consumer behavior. One stream of her research focuses on understanding consumers’ preferences for and reactions to surprise and uncertainty. In one of her projects, she explores consumers’ desires to purchase surprise offerings (such as Birchbox) over certain alternatives. A second stream of her research investigates the role of control and effort in consumer experiences. For example, she looks at consumers who assume the role of a host (vs. a guest) in social experiences and examines how asymmetric investments of effort impact consumers’ enjoyment of joint experiences. Aleksandra holds a Master’s degree in Business Administration from Rotterdam School of Management, Erasmus University, The Netherlands and a Bachelor’s degree in Economics from Sofia University, Bulgaria. Prior to joining academia, Aleksandra worked as a market analyst at Nielsen, a marketing manager of the National Theater of Bulgaria, and a marketing associate in a publishing company. Outside of academia, Aleksandra enjoys running, hiking, yoga, performance and visual arts. Matthew Lastner Louisiana State University Matt Lastner is a fourth year doctoral student in the Department of Marketing at the E.J. Ourso College of Business at Louisiana State University (LSU). Originally from Frederick, Maryland, Matt earned a B.S. in Marketing and Management from James Madison University in 2005 and an MBA from the University of Maryland in 2012. His current research interests include sales and sales management, relationship marketing, and the impact of disruptive events in buyerseller relationships. His research has been published in Journal of Business Research and Journal for the Advancement of Marketing Education. Additionally, Matt has presented at the annual conferences for the American Marketing Association and the Academy of Marketing Science, as well as at the National Conference for Sales Management. Matt’s research has been recognized on several occasions, including winning best paper awards at the Academy of Marketing Science (2014), the Society for Marketing Advances (2014), and the Academy of Management Meeting (2015). He is currently working on his dissertation investigating the impact of disruptive events on buyer-seller relationships in a B2B context. His teaching interests include professional selling, sales management, and marketing strategy. Prior to academia, Matt spent seven years working in industry as a sales professional and operations manager. 94 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Hyeong-Tak Lee University of North Carolina Hyeong-Tak Lee is a doctoral candidate in Marketing at the Kenan-Flagler Business School, University of North Carolina at Chapel Hill. His dissertation topic focuses on the extended warranty in the durable goods market. In particular, the first project empirically examines the effect of expiry of base warranty on the purchase rate of extended warranty for used automobiles. Based on the reduced-form yet casual findings in the first paper, he develops a structural demand model to uncover the demand primitives of extended warranty. Prior to joining the program, he obtained a Master’s degree in Statistics from Ohio State University and BS in Business Administration from Korea University. Jennifer Lee SUNY Binghamton I am a marketing PhD candidate at State University of New York at Binghamton. I had received a bachelor’s degree from Yonsei University in Seoul, Korea, and a master’s degree from Oregon State University. In the earlier stage in the academia during my bachelor’s and master’s degrees, my major area was in fashion studies, especially in retailing and channel relationships. Since I made an exciting shift into the marketing discipline, I have been broadening the research area to interand intra-firm relationships and service markets. In particular, I study distorted service markets in which customers are often hamstrung in evaluating optimal quality levels. I enjoy taking inter- and multi-disciplinary approaches especially among the fields of relationship marketing, retailing, and organizational studies. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 95 CONSORTIUM FELLOWS Sarah Lefebvre University of Central Florida Sarah Lefebvre is a PhD candidate at the University of Central Florida, concentrating in sensory aspects of nutrition and wellness products. Specifically, her dissertation focuses on the effect of scent on food consumption behaviors and the relationship between emerging food trends and hedonic attributes of products. Prior to starting her PhD, she earned a Masters of Medical Science in Human Nutrition from the University of Sheffield where her thesis examined the influence of nutrition and exercise intervention on the body composition of breast cancer patients. Additionally, Sarah received her MBA from the University of North Carolina at Greensboro and B.S. with Honors in Human Kinetics from the University of Ottawa. Yitian (Sky) Liang University of British Columbia Yitian (Sky) Liang is a fifth year PhD candidate in the department of marketing at the University of British Columbia and will be on the AMA job market this summer. His main research focuses on pricing strategies. In his job market paper, he studies the design of pricing policy in C2C exchange platforms - specifically the commonly used two-part tariff pricing. He compares how the fixed and variable parts influence the market volume, price level and dispersion, as well as the platform revenue. As an extension, he also compares two different sales mechanisms, i.e., fixed price posting and auction. In another project, he empirically studies the long-puzzling problem of uniform pricing in the movie industry. In addition to pricing strategies, his general interest also includes other issues in industrial organization. In one project, he investigates the effect of a large scale government subsidy program in an emerging market; and in another one, he examines the profitability of O2O platforms in the group buying industry. 96 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Jia Liu Columbia University Jia Liu is a Ph.D. candidate in marketing at Columbia University. Her research falls into two major streams. One stream focuses on consumer online search. Although much research in information retrieval has studied how to optimize search engines given search queries, much less is known on how consumers formulate their queries and how queries reflect preferences. She tackles these research questions with a mix of experiments, sophisticated statistical modeling, and machine learning methods. A second stream of research examines how loyalty programs and promotions influence consumers’ purchase behaviors. Using customer purchase panel data from both the field and experiment, she attempts to understand how firms can leverage loyalty programs and promotions jointly to foster customer loyalty and increase revenue. Jia received a B.S. in Mathematics from Tianjin University. She earned a M.S. in Statistics from Michigan State University, and also a M.S. in Marketing from Columbia University. Shih-Hao Liu Saint Louis University Joining the PhD program in 2013, Shih-Hao (Steven) Liu is a doctoral candidate in the department of International Business and Marketing at Saint Louis University. Steven earned his M.B.A. degree from Thunderbird School of Global Management in 2009. For his undergraduate studies, he received Bachelor of Arts degree in Public Finance in 2002 from National Taipei University, Taiwan. Prior to pursuing the PhD degree, Steven had a career as a marketing specialist in several companies and served as the head of marketing department of a Taiwanese electronics manufacturer in 2011. During this period, Steven decided to change his career path to academic research with the goal of advancing the practical Intelligence through theoretical lenses. Steven has been active in research and teaching. He has presented his original research at the AOM, AIB southeast, AIB Midwest, and AIB west academic conferences. During his time at Saint Louis University, Steven has taught marketing management and is receiving the Certificate for University Teaching skills from Center of Teaching Excellence. With research interests across International Business and Marketing disciplines, Steven is currently concentrating on exploring consumer cross-channel shopping behaviors. His dissertation seeks to understand consumer purchase decision in the context of omni-channel retailing. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 97 CONSORTIUM FELLOWS Zhuping Liu University of Texas at Austin Zhuping is a doctoral candidate in Quantitative Marketing at The University of Texas at Austin. He is interested in studying marketing issues using Bayesian statistics and game theory. He has applied spato-temporal models, dynamic linear models and game theory models to his research on mobile marketing, sports Marketing and targeted Marketing. He is currently working with companies on research projects on rural marketing in developing countries and on location- and behaviorbased mobile targeting in developed countries. Andrew Long University of Colorado Andrew is a Ph.D. student in Marketing at the Leeds School of Business at University of Colorado Boulder. His research explores how cognitive structures influence consumer decision making, particularly in the areas of consumer financial decision making, health and nutrition decisions, and responses to product innovation and differentiation. Andrew’s papers investigate how people view companies as safer investments when they feel they understand what the company does, how the various ways people can learn product categories influences judgments about category members, and how consumers generate causal models to explain product benefits. Prior to pursuing a Ph.D., Andrew worked as a lab manager at UCLA’s Anderson School of Management and Georgetown University’s McDonough School of Business. Andrew completed his undergraduate studies in Psychology at Vanguard University of Southern California. 98 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Chongyu Lu University of Houston Chongyu is a doctoral candidate at Bauer College of Business in University of Houston. She expects to complete her Ph.D degree requirements by May of 2017. Her background is in statistics and economics. She is doing general empirical work. Her research interests include internet marketing, branding and advertising. Her expertise is internet marketing. Most of her current research is about searcher’s click behavior on search engine results page. She has taught an undergraduate course in Internet Marketing. Also, she has been working with a local interactive marketing agency to provide actionable insights for both the agency and its clients. Thai Hai Duong Mac ESSEC Business School Hai Duong T. Mac is a marketing PhD candidate at ESSEC Business School. Before joining ESSEC, he has five years’ experience in marketing management roles from brand assistant to marketing manager. His latest position was the product marketing manager for Samsung Electronics Company, in charge of washing machine and refrigerator in Vietnamese market. His career in marketing has been fostered thanks to a strong academic record. He achieved his first Master as the valedictorian of the MSc in International Marketing program at CERAM Business School, France. His second Master with distinction is the prestigious MBA granted by CFVG Vietnam. Capable of utilizing both modeling and consumer research techniques, he is able to apply different research approaches and methodology, including Bayesian statistics, structural equation modeling, network analysis, to study his topics of interest. His focus is currently on consumers at the bottom of the pyramid, morality in consumption and negative publicity. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 99 CONSORTIUM FELLOWS Zackary Mendenhall McGill University Zack Mendenhall is a doctoral candidate at the Desautels Faculty of Management at McGill University. Zack concentrates on consumer behavior research, with an interest in charitable behavior and physiological factors in consumption. In the charitable behavior area, Zack has two projects. In the first project, he examines the effect of belief in free will on charitable behavior. In the second project, Zack is looking at how reminders of previous contributions affect subsequent charitable behavior. In the area of physiological influences on consumption, Zack has co-authored three publications, including a recent paper accepted at the Journal of Consumer Psychology. Matthew D. Meng Boston University Matthew D. Meng is a doctoral candidate at Boston University’s Questrom School of Business. Prior to moving to Boston from Australia, Matthew received a B.Sc. in Psychology from the University of Melbourne and an M.Bus. in Marketing with Distinction from RMIT University. His previous experience working with not-for-profit organizations steered his research interests towards social marketing and sustainability. The objective of his research is to uncover novel and practical ways to encourage prosocial consumerism, including topics such as the impact of self-identity, social norms, and categorization on recycling rates, as well as methods to increase organ donations, and the impact of addiction messages on subsequent behavior. Along with other collaborators, he has been published in both management and psychology journals, and has had studies highlighted in media outlets such as The Washington Post. One of Matthew’s projects with Remi Trudel and Jennifer Argo received a Transformative Consumer Research Grant from the Association of Consumer Research and the Sheth Foundation. Matthew also serves as a lecturer at Boston University where he teaches consumer behaviour to undergraduates and has developed an online sport management course for advanced high school students. 100 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Yan Meng Baruch College, CUNY Yan is a doctoral candidate in Marketing at Baruch College, the City University of New York. She graduated from one of the top business schools in Japan and published a book chapter in Japanese regarding social sustainability. She earned her MBA degree in the U.S. and studied in the master’s program of statistics at the University of Toronto. Yan also worked as a full-time employee in several industries including in one of the world’s 500 fortune companies. The experience of living, learning, and working in China, Japan, Canada, and the U.S. enriches her life and benefits her teaching and research. Yan’s current research areas involve looking at how linguistic and contextual cues and cultural meanings and practices influence judgment and decision making. She has published her findings in proceedings for marketing and psychology conferences such as ACR, AMA, APA, and AMS and at peer reviewed journals. One of her papers is under revision for a resubmission to Journal of Marketing Research. Yan has been a reviewer for multiple conferences and a trainee reviewer of Journal of Consumer Research under her adviser Dr. Ana Valenzuela’s recommendation. Yan is also an officer of the Consumer Behavior Special Interest Group of AMA, responsible for its digital marketing. Alex Mitchell Queen’s University Alex is a doctoral candidate in marketing at the Smith School of Business, Queen’s University. His research interests center on how the interactions of consumers, marketers, and other stakeholders shape the agreements, responsibilities, and social elements that come to structure the marketplace. Alex’s dissertation uses the emergent markets for 3D printing and related technologies to examine the ways in which technological change is driven by meaning making and interpretation amongst marketers, and the impact of these processes on the development of market structures and arrangements. Additional ongoing research examines the evolution of social movements and their impact on market structures through a longitudinal study of the fast food restaurant chain McDonald’s. His past research has explored organizational experiences of changing delivery models in healthcare, as well as marketing strategy development in social enterprise settings. Prior to his graduate studies, Alex spent over ten years in the computer software industry in technical marketing and product development roles. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 101 CONSORTIUM FELLOWS Lisa Monahan University of South Florida Lisa Monahan is currently a PhD candidate at the University of South Florida. She is originally from New York City where she spent 12 years working in advertising and brand management at a variety of firms including J. Walter Thompson, Unilever, Hanes Brands, and Citigroup. She holds an MBA from Columbia University and BA from Amherst College. Her research interests include branding and advertising. Jihwan Moon University of Florida Jihwan Moon is a fourth year doctoral student in Marketing at the University of Florida. His research interests include the study of firms’ optimal decisions involving pricing, product line, endogenous timing, advertising, etc. Using both analytical models and experiments, his job market paper establishes an underlying mechanism to explain how firms’ pricing decisions can signal product types (broad-appeal vs. narrowappeal). In other projects, he focuses on optimal product-line bundling under differentiation constraints, optimal timing of competitive pricing given cost shocks, and optimal media advertising in a mixed duopoly where profit-seeking and nonprofit organizations compete. His research interests also include customer satisfaction. Employing the American Customer Satisfaction Index and the Index of Consumer Expectations, he analyzes the dynamic effect of consumers’ economic outlook on their future satisfaction. Prior to entering the PhD, he studied Mathematics and Business at Korea Advanced Institute of Science and Technology. His master thesis proves that the integration order is invariant to both temporal aggregation and disaggregation while providing a generalized framework to disaggregate lower-frequency time series and evaluate the disaggregation performance. This paper is published in Journal of Business & Economic Statistics. 102 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Carter Morgan University of Miami Carter Morgan is a second-year doctoral candidate in the Marketing Department at the University of Miami, where he studies consumer behavior. His specific research interests include social influences and social identity; perceived power and agency; and aesthetic influences on consumption. In particular, his research primarily focuses on two areas. First, he examines how activated social identities influence the extent to which consumers value agency in their choice and behavior. For example, he investigates how activating different social identities affects consumer preferences for more (vs. less) assertive identityrelevant marketing messages. Second, he examines how different logo designs optimize consumer brand attitudes. For instance, he investigates how image-based versus text-based logos interact with consumer brand knowledge to influence consumer brand attachment. He has presented his research at conferences for the Association for Consumer Research, the Society for Judgement and Decision Making, and the Society for Consumer Psychology. Mehdi Nezami HEC Paris I’m a Ph.D. student in Marketing at HEC Paris, and will join the University of Illinois at UrbanaChampaign as a post-doctoral research fellow starting Fall 2016. My current research primarily focuses on (1) Marketing Strategy, (2) MarketingFinance interface, and (3) B2B Marketing. Particularly, my research examines the performance effect of service transition strategies in industrial markets. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 103 CONSORTIUM FELLOWS Cameron “Duncan” Nicol University of Mississippi Cameron “Duncan” Nicol is a fourth-year doctoral student in the Department of Marketing at the University of Mississippi School of Business. Prior to entering the doctoral program, Duncan worked for 6 years as a sales representative and consultant in the wireless telecommunications industry. Duncan’s research focus is in strategic marketing, top management teams and sales. His dissertation work examines differences in the firms’ top management team members’ characteristics, personalities and traits as antecedents to strategic marketing outcomes. Duncan has served as an ad hoc reviewer at AMA conferences in the area of strategy and innovation. He has presented his research at both the AMA summer and winter academic conferences. His research investigating the role of marketing in the Target data crisis will appear in a forthcoming issue of the Journal of the Academy of Marketing Science. Duncan’s teaching interests include marketing strategy, sales and professional selling and marketing research. Ga-Eun Oh Hong Kong University of Science and Technology Ga-Eun (Grace) Oh is a fourth-year PhD candidate in Marketing at HKUST. Her main research interests concern how consumers’ internal motivations interact with available external information to influence food consumption decisions. In one paper, she investigates whether nutrition labeling does indeed have an effect on food consumption, by proposing a novel perspective based on mental budgeting at the day (as opposed to meal) level. In related work, she explores the interplay of social influence with food labels. Grace is also interested in designing interventions that promote healthy food consumption without taxing consumers – in another paper she examines the effect of various choice architectures in a large-scale field experiment. Prior to pursuing her PhD, she earned a Bachelor’s degree in Business Administration and a Master’s degree in Marketing, both from Seoul National University, Korea. She is currently a visiting PhD student at Columbia University Graduate School of Business. 104 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Nicholas Olson University of Minnesota Nicholas Olson is a PhD candidate who just completed his fourth year at the University of Minnesota. His work has been featured in presentations at Association for Consumer Research and Society for Consumer Psychology conferences. His research deals broadly with consumer identity, and more specifically with the social implications stemming from various aspects of identity. His dissertation examines how consumers with a maximizer identity, who want to be perceived as individuals who attain only the best for themselves, behave toward others. Two essays together explore the potentially adverse effects of a maximizer identity on consumers’ interpersonal conduct, considering how they perceive others as well as the word of mouth they choose to share with others. Max Pachali Goethe University My name is Max Pachali and I am a PhD student at Goethe University in Frankfurt. Professor Thomas Otter is my supervisor and I am working as a doctoral student at his chair of Services Marketing in Frankfurt. I received a Bachelor degree in Business Administration and Economics from Goethe University prior to joining the PhD program. My research focuses on Bayesian applications to problems in marketing and I am mainly interested in applying statistical models to improve marketing actions. My first project is a joint work with Peter Kurz (TNS INFRATEST) and Professor Otter where we investigate the impact of how to generalize from a hierarchical model on optimal marketing actions. In this work, we compare the current industry practice of using the collection of individual level point estimates (posterior means) to the statistically more coherent approach of relying on the posterior predictive density inferred from the first stage prior heterogeneity distribution (hierarchical prior). We find that posterior means can lead to suboptimal actions compared to the hierarchical prior if individual level information is small. This observation amplifies in a framework where we use a lognormal prior for some coefficients to implement economically meaningful a priori constraints. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 105 CONSORTIUM FELLOWS Anna Paley New York University Anna Paley is a 4th year doctoral student at New York University. She is interested in the domain of consumer experiences, and is primarily focused on how consumers evaluate these experiences. The first essay in her dissertation explores how the enjoyment of positive hedonic stimuli changes depending on the amount of prior information available to consumers. In the absence of specific prior information, the pleasure of finding out about the experience occurs during the experience itself. This pleasure becomes conflated with experienced utility, leading to increased enjoyment of the stimuli. The second essay in her dissertation examines the effect of prior evaluation of hedonic stimuli on the anticipation and enjoyment of that stimuli. When consumers engage in prior evaluation of their experience (e.g. ranking a set of upcoming songs, rating the extent to which they are looking forward to an upcoming video), they are (i) less excited about their experience in advance, and (ii) enjoy the experience less than consumers who do not engage in prior evaluation. Her dissertation is advised by Tom Meyvis. In addition to her focus on consumer experiences, Anna also explores topics related to consumer welfare, including portion size choices and savings behavior. Anita Pansari Georgia State University Anita Pansari is a doctoral student at the Center for Excellence in Brand and Customer Management, J. Mack Robinson College of Business, Georgia State University. Her research interests are in empirical marketing strategy where she solves relevant business problems using econometric models. Substantively, she seeks to understand and examine the effect of buyer behavior and employee behavior on firm performance. She has a forthcoming article in Journal of Marketing Research where she along with her coauthor developed the engagement framework which comprises of the effect of employee engagement on customer engagement, and the effect of both customer and employee engagement on firm performance. Currently, she explores the strategic orientation of organizations to understand firm behavior and culture. She has published in Sloan Management Review and Journal of International Marketing. She was a doctoral fellow at the 1st AMS Doctoral Consortium in 2015. Anita received her master’s and bachelor’s degree in Economics from India. 106 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Hannah Perfecto University of California, Berkeley Hannah is a fourth-year doctoral student in the Haas School of Business at the University of California, Berkeley, working with Leif Nelson and Clayton Critcher. Broadly, she is interested in judgment and decision making, consumer behavior, and social psychology. Her current focus is on metacognitive ease in decision making: how we can make decisions feel easier or harder and what different downstream consequences can be. Her dissertation research looks at how matching a salient attribute of a decision’s frame with a salient attribute of the options (e.g., choosing positive outcomes and rejecting negative outcomes) make the decision feel easier than when there is a mismatch, leading to, among other things, increased confidence in one’s response. She also does work on replicability in social/consumer psychology. (Ask her about pre-registration!) Hannah received her bachelor’s degree in psychology from Yale University in 2012. Constant Pieters Tilburg University Constant Pieters is a Ph.D. candidate in marketing at Tilburg University, where he also received two master’s degrees. His Ph.D. research is focused on how firms can improve the measurement and management of complex customer-to-customer interactions. Of specific interest are the origins and nature of these interactions, and how they result in changes in customer value, or movements in the customer network. In particular, Constant studies phenomena such as (online) social networks, social contagion and word-of-mouth, and the marketing strategies that affect these phenomena. In a first paper, featured in the MSI Working Paper Series, he looks at whether customers who were exposed to wordof-mouth information are also more likely to talk more in turn. Constant also has a methodological research agenda, which resulted in a paper on the theory and empirics of (moderated) U-shapes, currently forthcoming in the Strategic Management Journal. Constant co-teaches graduate-level courses on Structural Equation Modeling and Customer Analytics. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 107 CONSORTIUM FELLOWS Ruth Pogacar University of Cincinnati Ruth Pogacar is a fourth year doctoral candidate at the Lindner College of Business at the University of Cincinnati. Her research interests include marketing linguistics, consumer welfare, and choice architecture. Ruth has published work on the sound patterns of top brand names, which suggests that sound symbolism may be one factor contributing to brand performance. Her research on choice architecture and consumer welfare (conditionally accepted at the Journal of Marketing Research) shows that encouraging people to articulate their preferences before making choices can attenuate defaults not serving consumers’ best interests. Ruth’s dissertation investigates methods for helping people make better choices by debiasing consumer behaviors rooted in reference dependence. She graduated summa cum laude with a bachelor’s degree in linguistics from the University of New Mexico, and earned her M.B.A. from the University of Montana with honors. Vahid Rahmani Old Dominion University Vahid graduated with a Bachelor’s degree in Business Administration from University of Tehran and a Master’s degree in International Business from the University of Shahid Beheshti. He is currently a Marketing Ph.D. Candidate at Old Dominion University. Vahid’s research is focused on consumer persuasion knowledge, pricing, and digital marketing. He has published 9 conference proceedings, and he is finalizing the manuscripts of two of his papers, one of which is composed of six empirical studies, for journal submissions. He has taught eight courses at Old Dominion University, including Marketing Principles and Problems, Multinational Marketing, and Consumer Behavior, which were well received by his students. Vahid has worked in marketing and managerial positions in industry for more than six years , in both B2B and B2C sectors. During which time, he managed, or was involved in, a number of large-scale marketing projects, including marketing research, sales forecasting, and new-product development. 108 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Sebastian Sadowski University of Groningen I am currently a doctoral candidate at the University of Groningen, under the supervision of prof. dr. Bob Fennis and prof. dr. Koert van Ittersum. My dissertation, ‘Keep your eye on the ball! The effect of motivated tuning on the effectiveness of subtle marketing stimuli’ investigates the effectiveness of subtle environmental stimuli on consumer decision-making. Specifically, I zoom in on the process of broadening and narrowing of attention, showing how this attentional tuning effect influences consumers. In my dissertation we concentrate on priming effects, distinguishing between both goal-relevant and goal-irrelevant primes. Additionally, we also examine how attentional tuning guides product choices when consumers experience choice overload. In my spare time I love discovering music, traveling, visiting concerts and jogging. Ainslie Schultz University of Arizona Ainslie Schultz is a doctoral candidate in the marketing department at the University of Arizona’s Eller College of Management. Her research interests lie at the interface between marketing and psychology with a focus on improving consumer decision-making and performance. In her dissertation research, she measures and validates consumers’ belief in the power of “Fresh Starts” (R&R JCR) and examines whether prompting a “Fresh Start” can help consumers perform better when they struggle with a difficult task, such as saving money (JMR submission). Her program of research provides evidence in support of recent legislative initiatives such as the IRS Fresh Start program and Fresh Start Mortgage Legislation in addition to marketing campaigns by Adidas, Home Depot, and Bank of America that encourage consumers to make a fresh start. Ainslie has presented her research at the Society for Consumer Psychology, Association for Consumer Research, and the Robert Mittelstaedt Doctoral Symposium, where she won the Most Interesting Paper Award based on a doctoral dissertation. Ainslie holds a BS in Marketing from Bradley University and MS in Marketing from Texas A&M University. Prior to joining the marketing PhD program, she worked as an analyst for IMS Research. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 109 CONSORTIUM FELLOWS Marissa Sharif UCLA Marissa Sharif is a fourth year PhD candidate at UCLA Anderson School of Management. Her research interests include motivation, judgment and decision-making, and memory. In her dissertation, she investigates how to increase goal persistence by offering slack with a cost, termed an “emergency reserve.” In another major stream of research, she investigates how context-dependent memory can affect judgments and choices. Her work is under review at Journal of Marketing Research, Psychological Science, Organizational Behavior and Human Decision Processes, and Journal of Marketing Behavior. Prior to entering the doctoral program, Marissa graduated cum laude from UCLA with a Bachelor of Science in Psychobiology. Travis Simkins University of Wyoming Travis Simkins is a PhD candidate in Marketing and Sustainable Business Practices at the University of Wyoming. He is interested in international marketing, macromarketing, strategy and empirical modeling research. Specifically, his research examines U.S. exporter commitment in light of structural irregularities in the Mexican importation process at the “Border Black Hole” between the United States and Mexico. Travis also examines conflicting policy and regulatory structures in products transitioning from illicit to legal that force individuals to engage in “involuntary deviance” in order to fully participate in the marketplace. Travis holds a Master’s Degree in International Management from the Thunderbird School of Global Management. Prior to his doctoral work, Travis worked with a large multi-national Fortune 500 global logistics and freight forwarding company specializing in U.S. and Mexican Customs Brokerage and cross border transportation. Later, he was the COO of a privately held investment group managing a portfolio of business interests. Finally, as an entrepreneur, he developed, financed, and operated his own successful business. Travis has several publications in the Journal of Macromarketing and forthcoming work in the Journal of Management and Organization. 110 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Andrey Simonov University of Chicago Andrey Simonov is currently a Ph.D. candidate in Quantitative Marketing at the University of Chicago Booth. Prior to the Ph.D. program, Andrey received a BSc in Economics at Moscow State University, Russia, MSc in Econometrics and MPhil in Marketing at Tilburg University, Netherlands. Andrey’s research interests lie in the areas of online advertisement, media economics, and applied industrial organization. He has been an intern at Microsoft Research, working with Bing search and advertising data to understand the value of advertisement and the effect of competition on brand search. In his dissertation work, Andrey studies the consumer demand for biased information. Andrey focuses on a case study of online news consumption in Russia and uses demand estimates to measure the effectiveness of government control of the news. Carrie Skinner Florida State University Carrie is a doctoral candidate in marketing at Florida State University. Her broad area of interest is consumer behavior. Specifically, she focuses on social perception, the psychology of money, transformative consumer research, and consumption decision making including spending and eating behavior. Her dissertation is focused on social perception based on spending behavior along with appearance, conspicuous consumption and materialism, and how these variables interact in the formation of social judgements and subsequent treatment by employees and other individuals in a retail setting. Her work has received a transformative consumer research grant. Carrie’s professional experience is in retail and marketing research including positions at Macy’s and Coach and a research project for an industrial firm. She received a BA in marketing and an MBA from the University of Kentucky. She has taught undergraduate courses in basic marketing concepts and consumer behavior. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 111 CONSORTIUM FELLOWS Adam Smith Ohio State University Adam Smith is a PhD candidate in marketing at The Ohio State University. His research focuses on developing and estimating models of demand to answer questions about product competition, consumer heterogeneity, and pricing. Other research interests include Bayesian statistics and associated computational methods. He holds a master’s degree in statistics and a bachelor’s degree in economics from Ohio State. Meredith Thomas University of Wisconsin-Madison Meredith Thomas is a doctoral student in Marketing at the University of Wisconsin-Madison. She will complete the PhD program in May 2018. Meredith’s research interests lie at the intersection of community and material culture. Specifically, her dissertation research explores the evolutionary nature of face-to-face community, and the role of the market in helping consumers pursue and achieve community in a neighborhood setting. She also studies the impact of residential segregation on social capital accumulation and consumption styles, as well as the social forces that influence consumers’ subjective valuation of money. Meredith’s work has been presented at the Consumer Culture Theory Conference, Albert Haring Symposium, Robert Mittelstaedt Doctoral Symposium and the AMA Marketing and Public Policy Conference. Meredith’s teaching interests include consumer behavior, branding, promotional strategy, marketing communications, qualitative research methods, and corporate and social responsibility. Prior to her doctoral program, Meredith earned her MBA, worked in new product development for Anheuser-Busch, Inc., served as executive director for a local chamber of commerce, and worked in marketing and public relations at a large public university. 112 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Zahra Tohidinia University of Connecticut Zahra Tohidinia is a doctoral student at University of Connecticut. Her research explores consumer decision making, specifically in moral dilemmas and situations that involve self-enhancements. Zahra is also interested in word of mouth and its influence on interpersonal perceptions. In one of her Word of Mouth projects she looks at personality cues in online language use and the way they affect perceptions of those who refer to online reviews as a source of information. Her preliminary results were presented at the Association for Consumer Research (ACR) held in New Orleans, Louisiana, October 2015. She received her MBA from University of Tehran and a Bachelor of Science in Business Administration from Shahid Beheshti University. Setiadi Umar Rutgers University Setiadi Umar is a PhD Candidate in the Marketing Department at Rutgers Business School. His research interest lies in strategic issues that managers face in product management. Currently, he focuses on competitive effects on market segment selection and product development and launch decisions. He usually utilizes secondary data and tests theoretically driven hypothesis using econometric models. He recently co-authored an article published in Marketing Letters that investigates the length of product modification cycles in the automotive industry. His dissertation investigates the effects of competition in market segment entry and exit decisions. At this moment, he is also finalizing another paper that develops and tests a theoretical model regarding the drivers of product modifications from an exploration / exploitation perspective. His work has been presented at the INFORMS and Mid-Atlantic Marketing Doctoral Symposium. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 113 CONSORTIUM FELLOWS Prasad Vana London Business School Prasad Vana is a PhD candidate in Marketing at London Business School. His research interests focus on developing empirical models of behavior in various online settings. His current research focuses on modelling donor behavior in crowdfunding charities. In this research, he develops a structural model of how (at the time of the donation) donors evaluate the uncertainty about whether a crowdfunding campaign would ultimately reach its target or not and how this uncertainty affects the amount they donate. His findings suggest that displaying the right information may nudge potential donors to better assess the uncertainty, leading to higher donations and project completion rates. His past work has focused on modelling customer behavior in online cashback shopping and group buying. Prior to joining London Business School, Prasad worked as a transportation consultant in Columbus, Ohio. His past education includes an MS in Engineering from the University of Texas at Austin and B.Tech in Engineering from the Indian Institute of Technology, Madras. Scott Wallace Duke University Scott recently completed his fourth year as a PhD student in Consumer Behavior at Duke’s Fuqua School of Business, where his dissertation committee is co-chaired by Jordan Etkin and Jim Bettman. Scott is broadly interested in many aspects of marketing and behavior. His current research spans the areas of consumer goal pursuit and judgment and decision making, exploring the influence of goal-related judgments on consumer motivation. His dissertation research looks at the role of reference points in goal pursuit. In particular, his work considers how reference points shape motivation by making goal-related actions seem more or less impactful. Prior to attending Duke, Scott received his undergraduate degree in Marketing from the McIntire School of Commerce at the University of Virginia. 114 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Cindy Wang University of Oregon Cindy Wang is a PhD candidate in marketing at University of Oregon. Her research interests center on social influences on consumer behavior. She mainly explores the effect of sense of power on individuals’ decision-making in various pro-social contexts, such as healthy food consumption, recycling, and public transportation. In her dissertation, she examines two common message persuasion techniques, message assertiveness and message framing; and how they are informed and influenced by various power states. For example, her research shows that assertive message is actually very effective in promoting healthy eating at low power state. She is actively exploring how to motivate low power individuals or people in low power states to do more social good for others and for themselves. Prior to joining the PhD program, she worked as a logistics specialist in A.P. Moller-Maersk Group and Evergreen Marine Corp. and as a business consultant at Triton Energy. Cindy has taught marketing principles and consumer behavior courses at University of Oregon. T.J. Weber Washington State University T.J. Weber is a Ph.D. Candidate in the Carson College of Business at Washington State University. T.J.’s research is on how marketing interventions can motivate pro-social consumer decision-making in the areas of health, the environment, and public policy as a whole. His dissertation explores how political orientation affects consumer decisionmaking after campaign finance deregulation in the United States allowed firms to expand their influence to areas outside their financial self-interest. In 2015, T.J. was named the Carson College of Business’s Doctoral Student Researcher of the Year after his article in the Journal of Advertising on vaccination behavior was featured in the New York Times, Washington Post, and on NPR News. Prior to coming to W.S.U., T.J. earned his B.S. in marketing from Northern Michigan University, his M.B.A. from Marquette University, and worked for a U.S. Congressman. Overall, T.J. is focused on finding ways society can use marketing to improve consumer welfare. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 115 CONSORTIUM FELLOWS Evan Weingarten University of Pennsylvania Evan Weingarten is a fourth-year doctoral student at the Wharton School of the University of Pennsylvania. His research broadly focuses on the effects of memory and attention on consumer decision-making. One research stream shows how affective and cognitive feelings (such as difficulty) accessed during recall influence experiential evaluations. Projects in this stream use both meta-analytical and empirical methods to answer questions such as how these feelings sway judgments, what parts of experiences most strongly affect how people judge them, and how emotions shape willingness to talk with others. A second stream examines how the recency and frequency with which people examine information in a stimulus-based (all relevant information present) decision-making environment affects product evaluations. Evan graduated from the University of Chicago with a Bachelor of Arts in Economics and Psychology. Jun Yan University of Manitoba Jun (Wendy) Yan is a PhD candidate in Marketing, University of Manitoba. Her research interests are brand rejection, the dynamic process of brand power, the influence of environmental cues on consumption and prosocial behavior, and the relationship between giving and happiness. With a Bachelor Degree of Economics, Master Degree of Strategy Management and PhD program in Marketing, she analyzes consumer behaviors from both macroscopic and microscopic perspectives. She has working papers titled “Want to Express but Have to Suppress: Effect of Self Construal on Emotional Suppression and Expression” and “Mechanism of the Negative Effect of Brand Rejection: Ego Threat and Defense Mechanism” for SCP 2015, “Rejecting a Job Applicant Can Drive Away a Potential Consumer: Organization Brand Rejection” for ACR 2015, and “The Interaction Effects of Types of Organization Brand Rejection and Self Esteem” for SCP 2016. Also, Jun (Wendy) worked as a reviewer of working papers for ACR 2016. During her PhD program, she earned a Canadian Credit Mgmt Foundation Ph.D. Fellowship, International Graduate Student Scholarship, and Faculty of Graduate Student Award. 116 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Bicheng Yang Washington University, St. Louis Bicheng Yang is a PhD student studying Quantitative Marketing at Olin Business School of Washington University in St. Louis. She has conducted research in salesforce management, advertising and pricing. Her job market paper uses a dynamic structural model to study the influence of internal labor market on salesperson’s performance. In another project, she builds a salesforce-driven consumer choice model on the salesforce management literature and the consumer choice literature. Prior to entering the PhD program, Bicheng obtained a B.E. degree in Finance and a B.S. degree in Mathematics from Nankai University, China, and an M.A. degree in Economics from Duke University. Bingqing (Miranda) Yin University of Kansas Bingqing (Miranda) Yin is a PhD candidate in Marketing at the University of Kansas. Broadly, her research focuses on charitable donations and gift giving. Her dissertation examines how different types of pre-giving incentives accompanying charity appeals affect people’s donation behaviors. Results of her studies show that prospective donors’ default perceived relationship with charities tends to be communal. However, including monetary (versus non-monetary or no) pre-giving incentives increases perceived exchange relationship, and leads to lower donations. Bingqing currently serves as the PhD Team Representative to the KU Business School Assembly. She was a doctoral fellow at both the 24th and 25th Annual Mittelstaedt Symposiums. Outside of her academic pursuits, she enjoys traveling, swimming, discovering tasty food and watching movies. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 117 CONSORTIUM FELLOWS Sangsuk Yoon Temple University Sangsuk Yoon is a 4th year PhD student in marketing department at Fox School of Business and a research assistant at the Center for Neural Decision Making at Temple University. His main research interest is to investigate underlying cognitive processes of consumer judgment and decision making using a multi-methodological approach that includes behavioral, eye-tracking, and fMRI. Specifically, Sangsuk has been working on the psychological mechanisms of the anchoring effect on valuations, risky decision making under two different presentation formats (description-based vs. experience-based), and how different decision mode (e.g., choosing something preferred versus rejecting something not preferred) influences information searching pattern and subsequent judgments and decisions. Xiaoqian Yu University of Southern California. Xiaoqian Yu is a marketing PhD candidate at Marshall School of Business, University of Southern California. She holds a bachelor’s degree in Civil Engineering, and two master’s degrees in Decision Science and Engineering. Her research interests include crowdfunding, quantitative structural modeling, behavioral economics and empirical industrial organization. In her current research she uses structural models to study how effort-based incentives affect crowdfunders’ contribution behavior, how different funding sources interact on crowdfunding platforms, the influence of monetary incentives on funding projects performance, and the managerial implications based on individuals’ heterogeneous reactions to effort-based incentives. 118 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM CONSORTIUM FELLOWS Ke Zhang University of Hong Kong. Ke Zhang is a third-year PhD student in Marketing (Consumer Behavior) at the University of Hong Kong. He received a B.S. degree in Psychology and a M.S. degree in Marketing from Peking University, China. His main research interests include (1) consumer belief and judgment, (2) consumption experience, and (3) technology and marketing. One of his recent research projects has explored how anthropomorphized design in game helper will undermine consumers’ enjoyment in computer games. Ke Zhang has also served as trainee reviewer for JCR. Shaoling (Katee) Zhang University of Massachusetts Shaoling (Katee) Zhang is a PhD candidate in Marketing from Isenberg School of Management at the University of Massachusetts Amherst. She holds a B.S. in Electronic Commerce and a M.S. in Management Science and Engineering. Her research interests are new product development, marketing innovation, social media and content marketing. Her substantive areas are econometrics and social network analysis. Prior to beginning the PhD program in Marketing, she worked on a variety of research projects, involving quantitative analysis on evaluating the effects of retention strategies for the telecom providers and comparing the effects of different online advertising strategies. She is currently working on two research projects on marketing strategies for innovation, including exploring how firms can use marketing innovation to achieve competitive advantage and how firms can pattern technological and marketing innovation to sustain advantage. In addition, she develops her dissertation topic in exploring how different forms of user- and firm-generated content (e.g., texts, images, and videos) from the online communities interact to assist customer decision-making, thus causing different effects among various content marketing strategies. In her spare time, she enjoys reading books and playing string instruments. She is also an outdoor enthusiast for hiking and skiing. AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM 119 CONSORTIUM FELLOWS Mohammad Zia University of Texas at Dallas Mohammad Zia is a fifth year Ph.D. candidate at Naveen Jindal School of Management at The University of Texas at Dallas. His main area of research is search engine advertising, consumer online search and choice behavior, and online travel agencies. Mohammad uses game theory and econometrics tools to solve interesting and managerially useful research problems. In his current research on paid search advertising, he studies the strategic behavior of advertisers, such as budget allocation and bid coordination, across multiple search engines. At UTD, Mohammad teaches principles of marketing to undergraduate students. He received both his undergraduate degree in electrical engineering and his MBA from Sharif University of Technology. In his free time, Mohammad loves to play Santoor, a traditional Persian musical instrument. He is also an awesome cook! 120 AMA-SHETH FOUNDATION DOCTORAL CONSORTIUM