Download DRAFT JOB DESCRIPTION 2008-2009 Job Holder`s Name: Job

DRAFT JOB DESCRIPTION
2008-2009
Job Holder’s Name:
Job Title:
Group Product Manager / Marketing Manager
Reporting To:
Group Managing Director
Job Purpose:
As Group Product Manager, you will be charged with all elements of the
marketing mix across all product groups within Femcare-Nikomed Ltd. This
extends from increasing the profitability of existing products to developing new
products for the company. You will build products from existing ideas, and
help to develop new ideas based on your industry experience, your contact
with customers and prospects and from feedback received from the Domestic
and International Sales. You must possess a unique blend of business and
technical understanding; an ability to visualise a big-picture perspective, yet
drive the day to day activities to support our business requirements. You must
enjoy spending time in the market to understand the problems, find innovative
solutions for the broader market and ensure the sales team has the tools to
“get the job done”.
You must be able to communicate within all functions of the company. You will
work with the Group Managing Director to define product release
requirements. You will work with all functions including but not limited to Sales,
Business Development, Technical, Customer services, helping them
understand the product positioning, key benefits, and target customer.
Group Managing Director
Key Contacts:
Group Administration Manager, Group Sales Director, Direct Sales and
Customer Services Team, International Distributors. Group Business
Development Director/Manager, Group Regulatory Affairs and Quality
Manager, Group Research and Development Manager and Group Finance
Director.
Customers, Key Suppliers and Manufacturers.

A strong business driver, good communicator and influencer, articulate,
numerate and very well organised.

You will be educated to degree level, preferably have a secondary
qualification e.g. MBA and undertaken a Product Management role ideally
within the medical device sector.

You will need to be articulate, numerate and analytical by nature.
Key Competencies:
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
Strength of character but able to achieve objectives through influence
rather than confrontation. Persuasive by nature yet a team player.

Have the initiative and drive to develop new concepts and carry ideas
through. A finisher!

Strong communication/presentation skills, with the ability to disseminate
complex information to a wide audience.

Meticulous attention to detail.
Key Accountabilities:

Provide daily marketing support to direct and international sales.

Maintain and update all current training modules, ensuring all new product launches have appropriate
training modules

Ensure availability of promotional material across all key product groups and they are in line with
corporate branding.

Work with the Group Administration Manager to ensure consistent corporate presence at key domestic
and international exhibitions and conferences, e.g. RCOG.

Build relationships with key opinion leaders and surgeon champions.

Manage the Product launch process from concept to finished goods. Working with Field Sales teams to
drive Centres of Excellence to evaluate our new product launches.

Undertake market research reviews and create draft business plans where appropriate.

Review product portfolio of all current suppliers, recommend additional product launches.

Provide marketing input to new product opportunities when presented by senior management.

Build relationships with key suppliers, ensuring all have been visited once by close of fiscal period.

Provide first class marketing support to Distributor and Direct markets in the driving of Filshie related
products and ensure market conversion targets are met.

Organise Meetings of Medical Advisory Board when relevant, and identify product champions where
necessary.

Work with Group MD to identify synergistic business opportunities.

Ensure Marketing Budget is not overspent.
Job Holder’s Signature:
Date:
Manager’s Signature:
Date:
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