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Insight Guide – Advertising
A career in advertising offers a variety of
roles which may demand: excellent
interpersonal skills in being the point of
contact for a client; commercial awareness
and strategic thinking in planning
campaigns; or creative skills in order to
design advertisements for different types of
media.
Jobs within Advertising
Account Executive - link between client and
agency, project manage the client account
Account Planner - developing the key strategic
insight which lies behind the advertising idea
Art Director and copywriter are often in a
partnership and hired as a creative team:
Art Director - generates creative concepts
Copywriter - writes copy i.e TV script, a tweet, a
strapline or the words on a website
Media Planner - decides which media channels
should be used
Media Buyer - purchases media space and airtime
on behalf of clients
PPC/SEO executive – works with a clients
webpage to make it more visible
Sources of Information
AdMISSION www.theadmission.co.uk
Creative Council www.youngcreativecouncil.com
Brand Republic www.brandrepublic.com
Institute of Practitioners in Advertising
www.ipa.co.uk
Advertising Standards Authority www.asa.org.uk
The Advertising Association www.adassoc.org.uk
@CALcareers
www.facebook.com/calcareers
Get Thinking and Get Involved!
Immerse yourself in the sector, what ads do you
like and which do you hate? Have an opinion, what
you would do differently?
Have you tried to create a campaign for a
service/product? Give it a go.
Blogs, websites where you can get
inspired, get creative & view ads…
www.nabs.org.uk/
www.dandad.org/
oneminutebriefs.blogspot.co.uk/
www.ipa.co.uk/blog
www.adweek.com/
www.creativereview.co.uk/
weareshesays.com/
www.tonycullingham.com/
www.freshawards.co.uk/
Where are roles advertised?
Marketing Magazine Brand Republic
Marketing Week
PR Week
Campaign Live
Major Players
Creative Pool
Guardian jobs
adjobwall.com #adjobs @AdverblogJobs
Further Study
Doing a masters or PG study could help you
develop the specific skills the industry is looking for.
When researching courses, look out for:
 Industry professionals as tutors/lecturers
 Theory vs Practical
 Placements, experience and industry
contacts
The sector values experience highly so PG study
alone will not get you further in this competitive
industry.