* Your assessment is very important for improving the workof artificial intelligence, which forms the content of this project
Download Career insight guide - advertising - University of Birmingham Intranet
Survey
Document related concepts
Viral marketing wikipedia , lookup
GEICO advertising campaigns wikipedia , lookup
Television advertisement wikipedia , lookup
Radio advertisement wikipedia , lookup
Ad blocking wikipedia , lookup
Alcohol advertising wikipedia , lookup
Criticism of advertising wikipedia , lookup
Advertising campaign wikipedia , lookup
Advertising to children wikipedia , lookup
Online advertising wikipedia , lookup
Advertising management wikipedia , lookup
Targeted advertising wikipedia , lookup
Transcript
Insight Guide – Advertising A career in advertising offers a variety of roles which may demand: excellent interpersonal skills in being the point of contact for a client; commercial awareness and strategic thinking in planning campaigns; or creative skills in order to design advertisements for different types of media. Jobs within Advertising Account Executive - link between client and agency, project manage the client account Account Planner - developing the key strategic insight which lies behind the advertising idea Art Director and copywriter are often in a partnership and hired as a creative team: Art Director - generates creative concepts Copywriter - writes copy i.e TV script, a tweet, a strapline or the words on a website Media Planner - decides which media channels should be used Media Buyer - purchases media space and airtime on behalf of clients PPC/SEO executive – works with a clients webpage to make it more visible Sources of Information AdMISSION www.theadmission.co.uk Creative Council www.youngcreativecouncil.com Brand Republic www.brandrepublic.com Institute of Practitioners in Advertising www.ipa.co.uk Advertising Standards Authority www.asa.org.uk The Advertising Association www.adassoc.org.uk @CALcareers www.facebook.com/calcareers Get Thinking and Get Involved! Immerse yourself in the sector, what ads do you like and which do you hate? Have an opinion, what you would do differently? Have you tried to create a campaign for a service/product? Give it a go. Blogs, websites where you can get inspired, get creative & view ads… www.nabs.org.uk/ www.dandad.org/ oneminutebriefs.blogspot.co.uk/ www.ipa.co.uk/blog www.adweek.com/ www.creativereview.co.uk/ weareshesays.com/ www.tonycullingham.com/ www.freshawards.co.uk/ Where are roles advertised? Marketing Magazine Brand Republic Marketing Week PR Week Campaign Live Major Players Creative Pool Guardian jobs adjobwall.com #adjobs @AdverblogJobs Further Study Doing a masters or PG study could help you develop the specific skills the industry is looking for. When researching courses, look out for: Industry professionals as tutors/lecturers Theory vs Practical Placements, experience and industry contacts The sector values experience highly so PG study alone will not get you further in this competitive industry.