Download Closed-Loop Measurement

Closed-Loop Measurement
Measure the impact of your marketing on any sales channel
Consumers often use multiple devices to research a
THE PROBLEM: product before buying, and most transactions take place
in a store, branch office, or over the phone.
Use LiveRamp Connect to link your purchase data and
THE SOLUTION: campaign exposure data, so you can quantify the sales
impact of digital marketing campaigns.
Benefits
◢
Measure ROI
Tie campaign exposure data to
purchases that take place offline or
online to ‘close the loop’ and prove the
value of your investments
◢
Optimize Campaigns
Identify the messages, offers, and
design elements that have the highest
impact on conversions for each
audience segment
◢
Enable People-Based Measurement
Link campaign exposure data to
purchases at the consumer level to
measure the impact of marketing on
sales to customers, not devices
Features
◢
Connects online and offline data
across channels and devices,
enabling a people-based approach to
measurement
◢
Integrations with more than 200
marketing platforms and data
providers
◢
Advanced security and privacy-safe
matching
◢
Highly accurate consumer-level
recognition with AbiliTec® and 1-to-1
exact matching of your anonymized
records to online devices
Integration Examples
866-853-3267
866-352-3267 • [email protected]
225 Bush
225 Bush
St, 17th
St. Fl.
Floor,
17, San Francisco, CA 94104
Closed-Loop Measurement Options
We will help you select the best approach for your closed-loop measurement needs
How the Data Onboarding Process Works
Onboard your purchase data into your preferred measurement application to analyze the impact of your digital marketing
campaigns at the device level on sales that take place in-store, in a branch office, online or over the phone.
1
2
UPLOAD
4
3
MATCH
DISTRIBUTE
LiveRamp
Purchase
Data
LiveRamp
Connect
Upload your first or thirdparty purchase data
through a secure process
Connect
LiveRamp Connect
anonymizes and then matches
your purchase data to online
devices
Data segments are distributed
to your preferred measurement
platforms for closed-loop
analysis
How the Customer Link Process Works
Take your measurement to the next level. Link campaign exposure data to purchase data at the consumer level to enable a
people-based approach to closed-loop measurement.
1
2
UPLOAD
4
3
MATCH
DELIVER
LiveRamp
Linked
Files
Connect
Purchase
Data
Campaign
Data
Upload your first or third-party
purchase data, and campaign
exposure data through a secure
process
Records are stripped of unique
identifiers and then matched to
anonymous Customer Links
Linked data files are delivered
to your analytics team, or
measurement platform for
closed-loop analysis
866-352-3267 • [email protected]
225 Bush
225 Bush
St, 17th
St. Fl.
Floor,
17, San Francisco, CA 94104