Download Integrate Marketing Platform | Fuel Your Marketing Cloud

Integrate Marketing Platform
Fuel Your Marketing Cloud
MODERN MARKETING: OPTIMIZING PEOPLE + PROCESSES FOR IMMEDIATE ROI
Chief Marketing Officers (CMOs) and marketing organizations face
greater accountability every day with a clear mandate — obtain
customers, drive revenue and provide measurable business and
customer value.
Marketing teams are using modern marketing techniques
and advanced technology, and combining data science
with creative storytelling skills to discover, excite and
serve customers. And they’re investing. Marketers are
estimated to spend $72 billion annually on their web sites
and landing pages1, $20 billion on marketing technology2,
and $40 billion on digital media to reach their target
audiences (not including the personnel and time to
manage the effort)3.
Despite all this investment, there’s a critical disconnect
derailing marketing executives’ customer and ROI
mandate: both cross-channel media investment and
customer data are severely fragmented and removed
from essential marketing and sales systems and
processes. This disconnect translates to hundreds of
hours of manual tasks — from campaign and media
partner management to data analysis — and prevents the
immediate insights necessary to assure that every dollar
invested in media provides the desired return.
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3
Outsell, Inc. 2013 Marketing and Advertising Study.
Gartner, Inc.
IAB, 2013 Digital Advertising Report.
To meet this mandate and deliver a measurable ROI,
marketers are turning to Integrate’s platform to connect
marketing systems and processes to media programs.
Providing automated workflow, data
governance, analytics and closed-loop
integrations, Integrate’s platform drives:
••Greater resource efficiency and
business agility
••Accelerated lead velocity from
inquiry to prospect
••Rapid program optimization for
increased performance
••Elevated return on marketing
system investments
••Lower media costs
••Improved customer experience
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© 2014 Integrate, Inc. | www.integrate.com
INTEGRATE MARKETING PLATFORM — OVERVIEW
Integrate’s robust, closed-loop marketing software empowers marketers to gain complete
control over marketing and media programs via one intuitive dashboard. This cloud-based
platform includes a comprehensive software package, providing:
WORKFLOW + PROCESS AUTOMATION
Comprehensive campaign and media-partner
management tools facilitate quick and effective
implementation and optimization of any cross-channel
marketing program while eliminating manual tasks and
processes that often tie up valuable resources and hinder
decision-making speed.
DATA GOVERNANCE
Data validation and fraud prevention measures reduce
marketing and media costs and increase customer
relationship management (CRM), marketing automation
and data management system effectiveness by assuring
data and traffic quality.
ANALYTICS + CLOSED-LOOP INTEGRATIONS
A real-time analytics suite and integrations with critical
third-party customer relationship management, marketing
automation and data management systems increase lead
velocity and overall program performance to drive higher
return on media and marketing system investments.
MEDIA MARKETPLACE
An integrated media marketplace comprising thousands
of quality vetted media partners provides a primary or
supplemental resource to effectively scale any crosschannel media program.
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© 2014 Integrate, Inc. | www.integrate.com
INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS
Save 25% of your time and resources, affording
marketing staff the agility to quickly plan
and optimize programs according to changing
customer needs and market trends.
WORKFLOW + PROCESS AUTOMATION
Campaign Management
Quickly and effectively implement and optimize
cross-channel marketing programs while eliminating
manual processes:
••A single RFP, insertion order and invoice
process supports streamlined collaboration with
all media partners
••Integrated online, offline and mobile campaign
management enables a holistic approach to any
marketing program
••Built-in ad-serving and tracking capabilities
unifies cross-channel marketing campaigns and
saves marketers the cost of additional, disconnected
platform fees
••Cloud-based media library enables easy creative
asset organization and distribution to diminish time
spent launching and altering campaigns
Media-Partner Management
Onboard and manage all media partners from one
dashboard to increase communication ease, campaign
control and program results:
••Interactive Messaging Center simplifies price
negotiations, campaign parameter discussions and
new partner identification
••Campaign parameter controls automate budget
allocation and adjustment to increase media-spend
efficiency and maximize results
••Centralized access to Designated Media Partners as
well as thousands of Integrate-vetted media partners
allows marketing teams to more effectively scale
media programs
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© 2014 Integrate, Inc. | www.integrate.com
INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS
Increase data, lead and engagement quality
by 35% while improving the effectiveness of
CRM and marketing automation systems, and
eliminating the time and costs associated with
bad data being passed into sales systems.
DATA GOVERNANCE
Data + Lead Validation
Ensure that each acquired lead conforms to campaign
specifications upon delivery, reducing effective cost per
lead (eCPL), eliminating manual processes associated with
invalid-lead detection, and safeguarding CRMs, marketing
automation systems and sales teams. Integrate’s
comprehensive data verification and normalization
processes block leads containing:
••Invalid formatting, values or ranges
••Unverifiable email addresses or physical addresses
••Duplicate data, missing fields or unaccepted
geographic locations
Click + Pixel Compliance
Generate only quality engagements for your media
campaign investment by eliminating malicious traffic and
questionable conversions.
••Click tracking blocks form stuffing, proxy servers,
inappropriate referral sites, bot-initiated clicks,
malicious software and IE9 duplicates
••Pixel tracking prevents ghost firing, piggy-back
pixel issues and duplicate conversions from IP or
cookied users
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© 2014 Integrate, Inc. | www.integrate.com
INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS
Reduce marketing costs up to 40% by eliminating
manual data processes and quickly capitalizing on
campaign and customer insights.
ANALYTICS + CLOSED-LOOP INTEGRATIONS
Reporting + Analytics
Real-time performance data and analytics via a single
dashboard drives smarter marketing with actionable
customer insights and measurable program results,
while saving countless hours of manual reporting and
data compilation:
••Master analytics dashboard enables data filtration
by campaign, media partner, creative, date, geo
and more
••Numerous chart types illustrate raw, granular
data, reveal trends over time, compare multiple
dimensions and identify areas of saturation
••Lead Insights tool deconstructs lead information by
location, job title, industry as well as any customized
lead questions, such as projected time of purchase,
product interest, and number of product users
••Audience Insights tool breaks down customer
profiles by demographics, behaviors, interests
and purchase score, enabling marketers to
analyze highest converting audiences and verify
whether media partners are effectively engaging
target profiles
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© 2014 Integrate, Inc. | www.integrate.com
INTEGRATE SAAS PLATFORM — FEATURES + BENEFITS
Closed-Loop Systems Integrations
Integrations with critical third-party marketing and sales systems connects the processes of
customer data acquisition, analysis and use to increase lead velocity through the sales cycle and
further optimize marketing programs:
••Hassle-free integration with any CRM, marketing automation and data management system
reduces the friction and time required to develop a lead from source to sale
••Automated data transfer enables the seamless flow between systems to rapidly capitalize
upon customer insights and fuel greater program performance
••Closed media and marketing loop delivers the metrics that matter, such as: media partner
performance, campaign conversions, content-to-lead conversions and lead quality (SQLs,
MQLs, etc.)
••No IT department involvement required
OPTIMIZE
Fuel your marketing cloud.
ABOUT INTEGRATE
Integrate’s cloud-based marketing platform empowers
marketers to more effectively acquire prospects and
customers by integrating media programs and prospect
data with existing marketing and sales systems. The
closed-loop platform provides tools including workflow
automation, data governance, analytics and a high-quality
media partner marketplace, all accessed from a single,
intuitive dashboard. Integrate’s solution efficiently fuels
marketing systems with prospects and actionable data
and closes the loop to increase performance and measure
ROI. Serving more than 2,500 customers and thousands of
media partners, Integrate is backed by Comcast Ventures,
Liberty Global Ventures and Foundry Group.
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© 2014 Integrate, Inc. | www.integrate.com
GET WHITEPAPER
To learn how Integrate’s
marketing platform can
fuel your marketing cloud,
contact us today.
866-478-0326
[email protected]
www.integrate.com