Download annotated-bib - WordPress.com

Alex Dierig
Professor Murdock
English 1001
April 3, 2014
Annotated Bibliography
In this second research project my intention was to look deeper into the ethics of
food advertising. With looking deeper into the ethics of food advertising I found that
marketers in the food industries are targeting children with all kinds of advertisements.
Children watch television, get on the Internet, and look at magazines and see these
unhealthy food advertisements that are targeting them. These advertisements draw the
children’s eyes in and make the children want to eat these food items. With children
being targeting with different kinds of unhealthy foods. Some of these sources show the
different kinds of the things the marketers do to draw the children into the foods. They
also explain why children are the number one targets. Other sources show the reasons on
how advertisements lead to children eating unhealthy. These sources also show that by
reducing the food advertisements targeting children can help lead to a healthier America
resulting in children wanting to eat healthier.
Advertising, Eagle, and Brennan Ross. "In Home Promotion of Fast Food." Beyond
Advertising 8.4 (2007): ProQuest. Web. 13 Feb. 2014.
This source is about how marketers see children as the target for advertising. They want
to draw the children in because it’s easier for the children to get their parents to buy the
product. It shows the parents having concerns with the advertising targeting children.
This source is a reliable source because it gives viewpoint from the parents and how they
feel about children being targeted and drawn into all these different food products. It also
talks a lot about the marketers and why they think its best to target children for
advertising. This research is objective because it gives the facts and is not leaning
towards one side. All the facts are very well documented. The authors seemed to know a
lot about this subject and present everything very well. This source is scholarly.
Bakir, Aysen, and Scott J. Vitell. "The Ethics of Food Advertising Targeted Toward
Children: Parent Viewpoint." Journal of Business Ethics 91 (2010): 299-311. JSTOR.
Web. 19 Feb. 2014.
This sources shows how children are more drawn into fast food based on the advertising
the fast food places present. It shows how all the fast food advertising is towards children
in some ways. They draw children in to wanting to eat there instead of eating the healthy
choice. This source seems to be a reliable source it gives a lot of facts on the different
kinds of advertisements that target children. This source is objective because it gives facts
and is not aimed towards one side. The facts in this source seem very well presented and
get to the point, which will be helpful in my research paper.
Childs, Nacy M., and Jill K. Maher. "Gender in Food Advertising to Children: Boys Eat
First." Emerald 105.7 (2003): 408-19. EBSOC. Web. 19 Feb. 2014.
This source shows the gender role in food advertising to children. It shows how girls are
drawn into one kind of food product and boys are drawn into a different food product. It
shows how some people think that gender roles are bias in some caused of advertisements
targeting children. This source seems like a very reliable source. This is because it gives
good evidence that showing what advertisements are geared towards boys and what
advertisements are geared towards girls. This journal is objective because it gives a lot of
facts.
Culp, Jennifer, Bell, Robert A., and Cassady,Diana . "Characteristics of Food Industry
Web Sites and "Advergames" Targeting Children." Nutrition Education and Behavior 42
(2010): 197-210. EBSCO. Web. 29 Feb. 2014
This source was amid towards the growing concern about obesity and health risk within
children. People want to ban all fast-food advertisements that are targeting children.
They want a solution to end childhood obesity because obesity within children puts them
at a very high risk for different diseases and disorders when they get older. This scholarly
journal can be used in my research paper by showing that these advertisements are
putting children’s health at risk. I can also talk about what kind of health issues are
caused by childhood obesity. This source seems like it’s a reliable source. It gives data
showing the food purchasing behaviors within the household. They also show a bar chart
of the average fast-food expenditure per week. This research is bias because it is all
towards the side that advertising is the reason why children eat unhealthy.
De Iulio, Simona. "The Construction of Fun in Food Advertisements Targeting
Children." Young Consumers 11.2 (2010): 96-107. ABI/INFORM Complete. Web. 30
Mar. 2014.
This source was aimed to explore the discursive strategies used in advertising contribute
to bringing food products drawn into the children’s eye. This advertisement is objective
it’s not all towards on one side. I could use thing source in my research paper to show the
strategies that the marketers use in advertising. Also to show how it affects the children
and there eating habits. I could also use this source to see the different kinds of strategies
the marketers use to draw the children into the advertisements. Also how food marketers
associate everything with fun!
Dhar, Tirtha, and Kathy Baylis. "Fast-Food Consumption and the Ban on Advertising
Targeting Children." Marketing Research (2006): n. pag. JSTOR. Web. 29 Feb. 2014.
This source is aimed towards the content of the food industries. They have ads that pop
up on different children websites that target children into buying their products. This
source shows that food advertisements are just not on T.V it is also on Websites. I could
use this source in my research paper to show how brand name items target children on
websites. I can also talk about how advertisements aren’t just on T.V. This source is bias
because it aimed all towards website advertisements resulting in poor eating choices for
children.
Folta, Sara C., Jeanne P. Goldberg, Christina Economos, Rick Bell, and Rachel Meltzer.
"Food Advertising Targeted at School-Age Children: A Content Analysis." Nutrition
Science and Policy (2006): n. pag. Gale. Web. 6 Mar. 2014.
This source was aimed towards the fact that food advertisements targeting children are
down. The source also claims that food advertisements are claiming to promote more of a
health life style. The source shows that obesity is still high up in rates and that solution to
obesity needs to be the effort of parents, teachers, government, industry, and children to
be willing to change there eating habits. This source seems to be a good and reliable
source. This source is a bias source it’s a source targeted towards one side. This source
would be good in my paper to show the other side to things.
Hémar-Nicolas, Valérie, and Mathilde Gollety. "Using Brand Character When Targeting
Children: What For? An Exploration of Managers' and Children's Viewpoints." Young
Consumers 13.1 (2012): 20-29. ABI/INFORM Complete. Web. 30 Mar. 2014.
This source aimed towards how advertiser use named brand characters to draw children
into the foods. They also use brand characters so children can recall the foods. It also
explains why marketers use these techniques. This source is objective it gives many
opines and is not aimed towards one side. I could use this in my paper to show my
audience the marketer’s strategies and why they associate characters with name brand
foods. Also talking about how food can be associated with fun things that draw children
into the food products even more.
Karupaiah, Tilakavati, Karuthan Chinna, Loi H. Mee, Lim Mei, and Mohd Noor. "Whats
on Malaysian Television? A Survey on Food Advertising Targeting Children."Clinical
Nutrition 17.3 (2008): 483-91. EBSCo. Web. 29 Feb. 2014.
This source was aimed towards banding fast food advertisements that target children. The
researchers looked deep into data covering 6 months of T.V food advertisements. They
looked deep into when they food advertisements were mostly played on T.V. They found
that the food advertisements targeting children were mostly played weekdays after school
was out and on weekends. They feel that the T.V advertisements are the reasons why
children want to eat so poorly. I could use this in my research paper to discuses the
sequence on when these T.V advertisements are played. This source is bias the source is
aimed towards why they need to band food advertisements.
Kelly, Bridget, Jason C.G Halford, and Carolyn Summerbell. "Television Food
Advertising to Children: A Global Perspective." American Journal of Public Health 9th
ser. 100 (2010): 1730-736. PMC. Web. 30 Feb. 2014.
This source is aimed towards comparing T.V food advertising to children. This source
was collaborated among 13 research groups. The groups watched and recorded data from
children’s T.V programming. They saw that the programs were aimed towards nonnutrient foods and aimed towards the more fatty foods. The source also analyses the
different marketing techniques used by the advertisers. This source is a well-rounded
good source. It gives good data and charts that show the different things they recorded.
This source can help me in my research paper by showing the different marketing
techniques used.
Kurnit, Paul. "Marketing Food to Children Cannot Be Blamed for Non-Nutritious Food
Choices." Nutrition (2012): n. pag. Opposing Viewpoints Resource Center. Web. 6 Mar.
2014.
This source was aimed towards the concern of the children when seeing a food
advertisement targeting them. These researches studied whether the contents of food and
beverage advertisements are associated with physical activity and athletic ability more
often then playing with toys and games. They did a study where they researched 31 hours
of child T.V programs. It showed that food was associated more towards having a good
time and feeling happiness. This promotes children to want to eat unhealthy because food
is associated with fun and happiness. This source is a good and reliable source. It is also
an objective source because it gives many different outcomes. This source would be good
in my research paper because it shows how the T.V advertisements that are targeted
towards children are prone to showing a more fun, happiness and alethic side, which
children are drawn to.
Moore, Elizabeth S. "Children and the Changing World of Advertising." Journal of
Business Ethics 52.2 (2004): 161-67. Print.
This source is aimed towards concerns rising about children’s ability to comprehend and
evaluate the advertisement messages. The source shows how much advertisement is
present and how much of it effects children. It also shows how these advertisements lead
children towards making bad choices when it comes to eating food. This source is a good
source. I can use this source in my research paper by showing how children are getting
the wrong message and cant comprehend the advertisements targeting them.
Ramsey, W. A. (2006). Rethinking regulation of advertising aimed at children. Federal
Communications Law Journal, 58(2), 361-392,219. Retrieved from
http://search.proquest.com/docview/213216054?accountid=2909
This source is aimed towards the legislative regulations towards advertising. It shows
what advertisers can’t do and who at they can do when advertising. It shows how the
legislation needs to rethink the advertisement laws. This source is a good source and can
be taken into many different directions. I can use this source in my research paper by
showing the legislative side of things and the regulations on food advertisements.
Scaborough, Payne, Agu, Kaur, Mizdrak, Rayner, and Boyland. "A Comparison Using a
Targeted Data Set." Clinical Nutrition 67 (2013): 815-20. Gale. Web.
This source shows that children are targeted to many different food advertisements. This
source wants children’s exposer to these unhealthy food advertisements to be reduced.
Researchers did a study where they studied food advertisements when children are
watching T.V. They found the advertisements were more targeted towards unhealthy
food rather then healthy foods. This research was bias it was all towards one side. I think
this source could help me in my research paper showing how researches see how food
advertisements target children.
Young, Lisa R., and Marion Nestle. "Portion Sizes and Obesity: Responses of Fast-Food
Companies." Journal of Public Health Policy 28.2 (2007): 238-48.ProQuest Research
Library. Web. 30 Mar. 2014.
This source was aimed towards the portion sizes within fast food. This source touched
based on how the portion sizes for the kids’ meals are increasing. By the kids meals
resulting in more food it is showing to researchers a rising rate of being overweight. This
source also touches base on the advertising aspect of portion size. It shows how the fast
food companies advertise having more food for a low price. This source was bias it
seemed all towards on side. I could use this source in my research paper by stating how
the portion sizes for kid’s meals are to large and its leading children to be overweight.
Also could touch base on the advertising side of things.